2024 Shanghai Global Food Festival Putuo Branch Launched
As one of the highlights of the May 5 Shopping Festival, the 2024 Shanghai Global Food Festival Putuo Branch was launched at Global Harbor yesterday. The event will last until August 31, during which consumers can "taste the world's delicacies without leaving Shanghai", helping to create a new landmark for Putuo food. The event is guided by the Shanghai Municipal Commission of Commerce and the Putuo District People's Government, hosted by the District Commission of Commerce, Shanghai Catering and Cooking Industry Association, and Yuexing Group, and undertaken by Changfeng New Village Street and Shanghai Global Harbor.
This year's Global Food Festival is not only larger in scale and rich in activities, but also overlaps with the "Shanghai Summer" International Consumption Season. In recent years, the "first store economy" has been hot. At the event, 75 "Putuo first restaurants" were jointly released. Among them, whether it is the modern Charlotte restaurant known as the "best birthday restaurant", or the OTF California restaurant that specializes in handmade kiln pizza and authentic American style, they all exude the consumer appeal of "first stores".
At the same time, representatives of many global brand restaurants took the stage to showcase their unique food culture. In addition, the "Ele.me" platform released preferential measures for "online catering to promote consumption", linking online and offline to bring food into thousands of households.
Shanghai Global Harbor has also prepared multiple preferential benefits for citizens during the Food Festival. In addition, new experience activities such as "Global Food Tasting" will be held in the Global Hall on the 4th floor of Global Harbor. Many merchants will present their popular items to customers on site for free tasting, and customers participating on site will select their favorite food.
The "National Food Zone" located in the World Port Town on the 5th floor of Global Harbor will also meet consumers soon. Delicious food from Greece, Sri Lanka, Serbia and other countries will be presented to the public. Ding Zuohong, Chairman of the Board of Directors of Yuexing Group, said that Shanghai Global Harbor is focusing on enhancing the diversified consumer experience. Whether it is the creation of offline consumer scenarios or the multi-channel promotion online, it strives to make citizens feel highly involved and have a good experience in this "Food N" experience.
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