The "Twelve Hours of Intangible Cultural Heritage" Cultural Museum | Jing'an District | Shichen is staged in the most beautiful cultural museum in Shanghai
Today is Cultural and Natural Heritage Day in 2023. Under the guidance of the Jing'an District Cultural and Tourism Bureau, the Jing'an District Cultural Museum held the "Jing'an District Intangible Cultural Heritage Twelve Hours -2023 'Cultural and Natural Heritage Day' Jing'an District Intangible Cultural Heritage Theme Event", transforming the cultural museum into an immersive intangible cultural heritage experience hall, combining the achievements of intangible cultural heritage protection with modern aesthetic education and life, telling stories of intangible cultural heritage well, and interpreting the brilliance of intangible cultural heritage.
On the evening of June 9th, "Jingxiang Intangible Cultural Heritage · Anruoya Collection" was lit and opened at the Jing'an District Cultural Museum, launching the 2023 "Cultural and Natural Heritage Day" Jing'an District Intangible Cultural Heritage themed event. The Jing'an District Cultural Museum has transformed into an immersive intangible cultural heritage experience hall that integrates "eating intangible cultural heritage, Hanfu cross dressing, intangible cultural heritage market, miniature intangible cultural heritage, and intangible cultural heritage performance". Focusing on 41 representative intangible cultural heritage projects in Jing'an District, it has launched 12 "unique" intangible cultural heritage experiences, allowing citizens to fully enjoy the new experience of "watching an intangible cultural heritage performance, listening to a segment of intangible cultural heritage elegance, tasting intangible cultural heritage cuisine, playing intangible cultural heritage entertainment, and purchasing intangible cultural heritage gifts" during the 12 hours of intangible cultural heritage.
Young people dressed in Hanfu, with long sleeves fluttering and shapely dresses, shuttle through the tranquil and tranquil ancient market of the Zen Song style. The content of the intangible cultural heritage market is rich and colorful, including Leiyunshang sachets, which are popular in China-Chic, quiet and elegant ancient fragrant prescriptions, and Luyang Village snacks, which are "white moonlight" in the magic city food bag. On the other hand, traditional ethnic music - Jiangnan silk and bamboo - is interacting with Western jazz music. The combination of fashion and fireworks here has attracted many citizens.
On the day of Intangible Cultural Heritage Day, more than 20 inheritors of intangible cultural heritage projects from across the country held a themed salon event at the Jing'an District Cultural Center. "The second generation of intangible cultural heritage" and "the third generation of intangible cultural heritage" are "connected" with young artists and teams in different popular art fields, such as animation, comics, games, and trendy toys. The two sides form teams freely to carry out joint creation with the theme of next year's the Year of the Loong, and further explore a new mode of cooperation between traditional culture and fashion trends.
As one of the first venues selected for the "Shanghai Intangible Cultural Heritage Exhibition Hall Student Tour" in the city, the Intangible Cultural Heritage Exhibition Hall of Jing'an District welcomed the first batch of student families. Children and parents participate in projects such as playing flower sticks, making steamed buns in Green Yang Village, and making sachets together. Parents and children grow together through the experience. The experience of intangible cultural heritage and the collection of venue badges not only deepen the intimacy between family members, but also increase the dissemination and popularization of intangible cultural heritage projects among young students, reflecting the contemporary expression of traditional culture. During the twelve hours of "Quietly Enjoying Intangible Cultural Heritage", citizens experienced the charm of intangible cultural heritage - recognizing the beauty of intangible cultural heritage, experiencing its beauty, and appreciating its beauty.
It is reported that during the Cultural and Natural Heritage Day, 14 streets and towns in Jing'an District will hold more than 30 promotional and exhibition activities for various intangible cultural heritage characteristic projects, such as cultural performances and aesthetic education courses. On June 10th, the "2023 Special Fund Application Guidelines for the Protection of Intangible Cultural Heritage Projects in Jing'an District" were released, which will further stimulate the participation of the whole society in the promotion, protection, and inheritance of intangible cultural heritage projects, and promote the sustainable development of Jing'an intangible cultural heritage.