What does the never-ending Sports Expo look like? This Shanghai Sports and Health Promotion Industry Innovation Conference has the answer
How is the never-ending Sports Expo realized and what unique services is provided? The 2023 Shanghai Sports and Health Promotion Industry Innovation Conference and Yangpu National Sports Consumption Pilot City Development Exchange Meeting were recently held in Haishang Park, Shanghai Sports National University Science and Technology Park, and the answer was revealed.
Data from the "2022 Shanghai National Fitness Development Report" show that Shanghai will accelerate the construction of a higher-level national fitness public service system in 2022, and the proportion of citizens in the city who regularly participate in physical exercise will continue to increase to 50.1%, an increase of 1.1% from 2021. percentage points, exceeding 50% for the first time. According to statistics from the "2022 Shanghai National Economic and Social Development Statistical Bulletin", the average life expectancy of Shanghai's registered population in 2022 will reach 83.18 years, which is close to the highest level in the world.
The conference will build a sports industry cooperation, exchange and sharing platform, and will achieve multi-sector cross-border linkage and win-win results in the sports industry by building an efficient cooperation mechanism.
Sports is a social undertaking that the people pay close attention to, and it is also a sunrise industry with broad prospects. In Shanghai, more and more market entities are involved in the development of the sports industry. In 2022, there will be more than 30,000 main business units in Shanghai's sports industry. The total output of the city's sports industry will be 186.3 billion yuan, of which the sports service industry will account for the total output of the sports industry. The proportion of exports reached 82.6%, which is close to or even exceeds that of many cities in Europe and the United States.
It is reported that among the subdivided industries of Shanghai's sports industry, sports goods sales and sports goods manufacturing rank the top two. However, Shanghai's sports media and information services industry, represented by Migu Sports, has developed rapidly, and its total output has reached 23.5 billion. , showing strong development potential. In addition, Shanghai's sports and health industry is also developing rapidly.
From 2018 to 2022, the total scale of sports consumption in Shanghai has increased from approximately 63.6 billion yuan to 85.062 billion yuan, and the per capita sports consumption of Shanghai residents has increased from 2,580 yuan to 3,435.6 yuan, always at the forefront of the country. Xuhui and Yangpu are the first batch of national sports consumption pilot cities in the country. Shanghai Sports National University Science and Technology Park is also the only national university science and technology park in the field of sports in China, with very rich sports resource endowments.
In Shanghai, more and more market entities are involved in the development of the sports industry.
Since the 18th National Congress of the Communist Party of China, national fitness and Healthy China have been promoted as national strategies. Shanghai City has formulated the "Shanghai Three-Year Action Plan for Sports to Promote Health" and actively promotes the construction of smart health stations and sports health promotion centers. According to Xu Bin, director of the Shanghai Municipal Sports Bureau, Shanghai attaches great importance to the development of the sports industry and the improvement of sports consumption, and hopes that "New Trends in the Sports and Health Industry" will become a platform for communication and interaction to create innovative scientific and technological activities in the sports and health industry with Shanghai characteristics. brand.
With the unveiling of Haishang Park of Shanghai Sports National University Science and Technology Park, the opening of the new park marks that Shanghai Sports Science and Technology Park has entered a new stage of high-quality development. The Sports Industry Innovation Center of the Science and Technology Park of Shanghai National University of Sport is located on the 2nd floor of Building A of Haishangyuan and is known as the "never-ending expo". The center has introduced a number of benchmark sports market entities and comprehensively displayed leading technologies, products and business models in multiple sports scenes in China. It is an important display window for the forefront of the sports industry and corporate image.
Sports Industry Innovation Center, known as the “Never-Ending Expo”
The Sports Industry Innovation Center was launched by the Shanghai Sports National University Science and Technology Park, the only national university science and technology park in the field of sports in China. The Science and Technology Park is the first "Sports Science and Technology Demonstration Park" named by the State Sports General Administration and is also a sports demonstration project in Shanghai. It shoulders the missions of transforming sports science and technology achievements, incubating sports enterprises, cultivating sports innovation talents, integrating sports innovation resources, and opening up and collaborative development. . The park has gathered more than 800 sports companies, incubated many excellent sports brands, and has rich sports formats. It is one of the largest sports industry gathering places in the country and one of the most famous sports industry incubators in the country.
Huang Haiyan, chairman of the Shanghai Sport National University Science and Technology Park, introduced that the Sports Industry Innovation Center of the Shanghai Sport National University Science and Technology Park brings together development resources such as capital, technology, talent, market and media. It is an industry-university-research cooperation platform of Shanghai Sport University and serves as a major player in the sports market. It provides more opportunities for industry exchanges, industry-university-research cooperation, talent training and brand promotion, and is a platform for sports industry exchanges and comprehensive services. In the future, the science and technology park will play a more important role in the transformation of China's sports science and technology achievements, sports enterprise incubation, sports innovative talent cultivation, resource integration, open and coordinated development and other fields, and help further high-quality development of the sports industry.
It is reported that Yangpu District, where the Sports Industry Innovation Center of Shanghai Sports National University Science and Technology Park is located, has a total of 1,606 sports industry units. It has cultivated time-honored and new national fashion brands such as Huaili, and attracted sports industry giants such as Nike, Ali Sports, and Perfect World to take root in the district. Among the top 500 sports companies in the city, 26 are in Yangpu, with operating income of 24.54 billion yuan, accounting for 94.4% of the total scale of the district’s sports industry. The Shanghai Sports National University Science and Technology Park, located in Yangpu, has incubated and cultivated a number of leading companies in niche fields such as Shangti, Dingfeng, Yuedong, and Yike Go, leading the development of the industry.
In 2022, the State Sports General Administration issued the "Notice on Carrying out Pilot Work on the Construction of Community Sports and Health Centers", and five provinces and cities, Shanghai, Zhejiang, Hubei, Hainan, and Guizhou, will pilot the construction of community sports and health centers. Shanghai City selected Yangpu District as the first batch of pilot areas for community sports and health centers. Based on the creation of a national model city for national sports and fitness, Yangpu District has deeply integrated into the construction of the "15-minute sports life circle" and innovatively created a community sports and health center that is coordinated by multiple departments of "sports" and deeply integrated with national fitness and national health. Shanghai Sample".
Community health specialist project to improve the exercise intervention system for chronic diseases.
As early as 2020, the Yangpu District Committee and the Party Committee of Shanghai Sport University took the lead in launching the community health teacher project in the country. With the concerted efforts of the medical insurance, health, sports and other departments, we advanced from version 1.0 to version 3.0 in three years. By borrowing the wisdom of sports and health experts, introducing a team of family doctors, innovatively launching community health divisions, and upgrading the team of social sports instructors etc., and improve the exercise intervention system for chronic diseases.
Zhou Haiying, deputy secretary of the Yangpu District Party Committee and head of Yangpu District, said that promoting the development of sports and health-related industries is not only to promote high-quality development, but also a key move to build a national-level sports consumption pilot city. Zhou Haiying introduced the good development status of Yangpu's sports and health industry and the development vitality of Yangpu's national sports consumption pilot city, and said that in the future, he will focus on creating a new highland for sports and health and development with distinctive characteristics, accelerating technological innovation and achievement transformation; creating a first-class business environment, strengthen industrial planning and policy guidance, comprehensively promote the further improvement of industrial energy levels, promote the close connection between industrial development and people's livelihood needs, and strive to provide more high-quality and balanced public services.
As a national sports consumption pilot city, Yangpu is full of development vitality.
Zhou Haiying said that promoting the development of sports and health-related industries is also a key move in building a national-level sports consumption pilot city.
Shanghai Sport University, located in Yangpu District, is the first higher education institution of physical education founded in New China. It has outstanding academic advantages, strong scientific research strength, and numerous sports talents. This is not only the cradle of sports talents, but also an important source of sports technology innovation.
In recent years, Shanghai Sport University and Yangpu have continued to deepen their cooperation, fully aligned and deeply integrated into national strategies such as Healthy China, Sports Power, and Yangtze River Delta Integration, especially in the process of promoting the development of the sports industry and creating a source of sports science and technology innovation, further focusing on Focus on key areas and key links to fully activate the endogenous power and extensional tension of both parties, seize new development tracks, and achieve new breakthroughs in development.
The "Green Tile Building" of the upper body trains generations of sports professionals.
Li Yin said that Shanghai Sport University is deeply promoting the integration of science and education, industry and education, and cultivating innovative and top-notch sports talents.
Li Yin, Secretary of the Party Committee of Shanghai Sport University, said that Shanghai Sport University has deeply promoted the integration of science and education and the integration of industry and education, proactively laid out the development of cross-disciplinary sports, and formed a positive interactive pattern with the University Science and Technology Park in which disciplines support industrial development and industry feeds back discipline construction. He emphasized that in the future, the school will continue to give full play to its disciplinary advantages, strengthen cooperation and exchanges with leading enterprises, adhere to the development direction of sports characteristics and technological innovation, strengthen the professional construction of university science and technology parks, further deepen the aggregation of innovative resource elements, and better promote Transform scientific and technological achievements and cultivate innovative and top-notch sports talents.
