Nanjing Road Century Plaza opens "Midsummer Cool Carnival", with European Cup in summer
Summer vacation is superimposed on the European Cup, and it’s hot at the right time! From June 29 to July 14, let’s move in the summer and enjoy the "satisfaction" - the 2024 Midsummer Cool Carnival will be held at the Century Square on Nanjing Road, a "new product debut venue and a popular check-in spot". Through the linkage of "business, travel, culture and sports exhibition", it will bring rich experiences to citizens and tourists, and drive the summer consumption vitality of the business district.
This event has set up several theme areas, including brand flash area, food and cultural and creative area, interactive experience area, etc., covering global food, iced special drinks, cultural and creative handmade, interactive games and other contents. Citizens and tourists can also participate in stamp collection and check-in to get multiple gifts. The collision of football and iced drinks, the interweaving of music and delicacies, outline the diverse "Midsummer Night's Dream" of Nanjing Road.
A giant stadium built by Adidas became a highlight at the scene. This stadium makes visitors feel as if they are on the scene, and they can "immerse" themselves in the atmosphere of football sports events. This is the theme event of Adidas Football House Shanghai Station. The national team jerseys of various countries in the European Cup are displayed on site, including the jerseys of the German team since it won the European Cup for the first time in 1996, the Spanish team's European Cup jerseys in 2000, 2008 and 2012, and the European Red Devils Belgium's national team jerseys in 2016 and 2020. Many fans came to visit and check in these jerseys that left a glorious mark in the history of the European Cup, sharing these beautiful memories that belong to the European Cup and to them. In addition to the jersey display, there is also an exclusive F50 challenge space where fans can try on the new F50 boots and experience a number of interesting football activities.
There are more mini-games suitable for the public to interact and experience together, and stamps can be collected and checked in to exchange for event souvenirs. In the football nine-square game, challengers need to react quickly to kick the ball into the lit small squares; in the mini football confrontation, fierce competition will be carried out in the octagonal mini football field; in the shooting battle, challengers stand in the designated area, simulate shooting actions through body movements, and try to shoot the virtual football on the display into the goal.
The Midsummer Cool Carnival will also fully integrate elements such as food, camping, and music, with interactive activities such as football babe photo-taking and clown close-up magic performances. The pop-up store of fried chicken fast food brand POPEYES will also land in Century Square, bringing a variety of "soul fried chicken". This event will bring citizens and tourists a multi-sensory feast that integrates "eating, drinking, playing, traveling and shopping".
From June 29th to July 15th, iQiyi Sports' European Cup themed viewing event will also be held at Century Square on Nanjing Road. Football fans can enjoy the grand occasion of Europe's top football event through the big screen on site.
This event not only provides citizens and tourists with a colorful new integrated consumption scene, but also adds more vitality and color to the 5th Shanghai "55 Shopping Festival" and "Shanghai Summer" International Consumption Season. Wang Gang, general manager of Shanghai Nanjing Road Pedestrian Street Business Management Co., Ltd., said that this event has become a vivid practice of the deep integration of "business, travel, culture and sports exhibition" by linking sports, music, food and other diversified formats, showing the infinite possibilities of "business", thereby leveraging huge "traffic" and "heat", and at the same time promoting the prosperity and development of the night economy. By creating diversified consumption formats such as night shopping, night eating, and night entertainment, it has brought a modern and fashionable summer consumption feast to the public, and injected new impetus into the construction of Nanjing Road as a "world-class first-class business district".
