Huangpu District Sports Industry Alliance was established to build a "group" for sports enterprises

Release time:Jun 30, 2024 11:56 AM

Huaihai Middle Road is close to the first section of Sinan Road. In just a hundred meters, there are many sporting goods stores such as Adidas, Nike, Puma, and Under Armour, which have become a "one-stop" shopping choice for many sports enthusiasts. Although they are competitors, the aggregation and drainage effect is obvious. Can the circle of friends of the sports industry become larger and larger? Recently, the Huangpu District Sports Industry Alliance was officially established, and the Huangpu District Sports Industry Heat Index was released simultaneously.

The first batch of member units of the Huangpu District Sports Industry Alliance includes 23 companies from the fields of social enterprises, sports consumption, sports professional services, sports training, sports fitness, etc., including Shanghai Jiushi Sports Industry Development Co., Ltd., Shanghai Donghao Lansheng Event Management Co., Ltd. and many other leading sports companies. The establishment of the alliance will give full play to their respective advantages, build a communication bridge between the government, the market and consumers, promote the circulation and cooperation of sports industry elements, provide favorable conditions for the healthy growth of the sports industry in Huangpu District, and jointly promote the high-quality development of the sports industry in Huangpu District.

The sports industry is an important way to improve the health of citizens and meet their needs for a better life. It is also an important part of practicing "the people build the city". In recent years, the sports industry in Huangpu District has shown a good development trend, and its functions of event leadership, industry agglomeration and radiation-driven development have continued to increase.

The scale of Huangpu District's sports industry is considerable. In 2020, the total value of Huangpu District's sports industry was 8.575 billion yuan, and this figure is expected to reach 12 billion yuan in 2025, an increase of 40%. Specifically, the total value of the sports industry per square kilometer reached 480 million yuan, and the total value of the sports industry per 10,000 people was 150 million yuan. In 2021, the per capita sports consumption in Huangpu District reached 4,144 yuan, which is significantly higher than the per capita sports consumption of 3,436 yuan in the whole city.

According to statistics, there are 718 sports industry main units in Huangpu District. In terms of the strength ranking of enterprises, 10 are listed in the list of Shanghai's top 500 sports enterprises, and all are ranked in the top 100, showing strong strength. In terms of operating income, 19 units have operating income of more than 10 million yuan, and there are 27 "four-up" enterprises. Puma, Onpao, Under Armour, Decorte, Heili Hansen, Adidas, and Double Happiness in the sales of sporting goods, and Saint-Barthés, a leading enterprise in emerging sports, are all representative market players in the sports industry in Huangpu District.

Sports events are the core elements of the sports industry. Through sports events, the sales of event tickets, sports tourism, catering and accommodation, fitness and leisure can be increased, which in turn drives sports consumption, promotes the development of the sports industry, and promotes the city's economic and social development. According to the "2023 Shanghai Sports Event Impact Assessment Report", Huangpu District has hosted a total of 13 events, including 5 international events, accounting for 8.9% of the total number of events in the city, ranking second in Shanghai. The events have driven consumption of 572 million yuan, with a direct economic impact of nearly 1 billion yuan and an indirect economic impact of more than 2.7 billion yuan.

In 2024, Huangpu District plans to host 21 events, including 9 international events. From April to May this year, the International Roller Skating Marathon Tour and the Olympic Qualifying Series Shanghai were successively held in Huangpu District. These two new international events have injected new impetus into the development of the sports industry and helped to cultivate new formats and models of the sports industry.

Since the launch of the 2024 Huangpu District Business District Games in May, the new check-in experience of the "sports business district" has been used to leverage sports to serve the innovation of consumer products in all fields of the market, so that sports can reach more citizens' daily life consumption scenes and promote incremental consumption. The event has jointly launched a series of sports benefits with Huaihai Group and Huashi Plaza, and has linked many sports consumption stores such as Nike, UnderArmour, Adidas, and Puma to participate. While enjoying the joy of sports, the players can also get dozens of exclusive shopping coupons for activities including food, gold, clothing, etc.

Building a temple in a snail shell. Located in the central urban area, Huangpu is one of the few urban areas in Shanghai that has "one river and one lake" at the same time. The area of available sports venues in the district is 388,600 square meters, ranking first among the central urban areas per capita. Huangpu District has both the Shanghai-style sports landmark Luwan Sports Center with a history of nearly 100 years, which has witnessed many major events in the development of Chinese sports; there are also many fashionable sports Internet celebrity check-in spots, such as the World Expo Sports Park, the ITTF Museum, the Bund International E-sports Cultural Center, and the Huangpu Riverside Skateboard Extreme Park, which provide space for the sustainable development of diversified sports industry activities.

As the "heart, window, and business card" of Shanghai facing the world in the new era, Huangpu District is at the forefront and fighting bravely, committed to developing sports into an important soft power of Huangpu and a city symbol with brand influence.

According to the relevant person in charge of the Huangpu District Sports Bureau, as early as three years ago, the District Sports Bureau formed a mechanism to regularly hold salon activities with sports companies. After the establishment of the Huangpu District Sports Industry Alliance, the sports department will continue to provide good services and work with relevant commissions and bureaus to build a platform for closer cooperation and communication for sports companies.

Huangpu District Sports Industry Alliance was established to build a "group" for sports enterprises

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