【Guangming Forum】Using digital technology to illuminate the beauty of China's excellent traditional culture Chinese civilization | new | code

Recently, the "Confucius Code-Immersive Cultural Relics Digital Art Exhibition" was launched at the Confucius Museum in Qufu, Shandong. The exhibition is themed "Confucius Code". From the "Analects" and "Book of Songs" that condense ideological wisdom to the utensils and aesthetics integrated into real life, relying on digital technology, it explores new artistic expressions of Confucius' thoughts and shows the infinite charm of China's excellent traditional culture. The prosperity of a country and a nation is always supported by the prosperity of culture. To move towards a new era and a new journey, we need to continuously strengthen the construction of digital culture, and use new technologies represented by big data and artificial intelligence to accelerate the inheritance and development of China's excellent traditional culture, let cultural relics speak, let history speak, let culture speak, and better promote the creative transformation and innovative development of China's excellent traditional culture, and strive to create a new culture belonging to our era and continuously add momentum to the construction of the modern civilization of the Chinese nation.

During his inspection tour in Hunan, General Secretary Xi Jinping pointed out: "The integration of culture and technology has not only given rise to new cultural formats and extended the cultural industry chain, but also gathered a large number of innovative talents. It is a sunrise industry with great prospects." Under the scientific guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the "Opinions of the Central Committee of the Communist Party of China on the Prosperity and Development of Socialist Literature and Art" encourages the introduction of excellent original online works; the "Opinions on Implementing the Project for the Inheritance and Development of China's Excellent Traditional Culture" proposes to promote the inheritance and development of China's excellent traditional culture through online literature, online music, online dramas, micro-films, etc.; the "14th Five-Year Plan" and the Outline of the 2035 Long-Term Goals propose to implement a digital cultural industry strategy and accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models. We have seen that film and television works such as "Nezha: The Devil Child Comes into the World" and "30,000 Miles in Chang'an", which are based on traditional historical and cultural stories, poetry and allusions, have repeatedly "broken out of the circle" to lead the traditional cultural craze, and have become the new "breaking the circle" code for cultural and artistic works; Mei Lanfang, a master of Peking Opera art, "resurrected" with the blessing of AIGCXR technology, and greeted the audience and "Mei fans" around the world on the spot... Using modern digital technology to fully display traditional cultural elements can make the content of China's excellent traditional culture more visual and figurative, and create the unique charm of China's excellent traditional culture in a way that the general public likes to hear and see.

Cultural relics and cultural heritage carry the genes and blood of the Chinese nation and are non-renewable and irreplaceable resources of China's excellent civilization. With the advent of the digital age, the coordinated development and utilization of public cultural service facilities such as museums and the conversion of physical forms into digital forms will be conducive to the census and clarification of the resources of my country's cultural heritage, revolutionary relics and other resources, and the implementation of preemptive and rescue protection and restoration of historical and cultural heritage, so as to promote the cultural spirit that transcends time and space, transcends countries, is full of eternal charm and has contemporary value, so that the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books can all come alive, so that Chinese civilization, together with the rich and colorful civilizations created by people from all over the world, can provide correct spiritual guidance and strong spiritual power for mankind.

Effectively rely on digital infrastructure such as digital libraries, digital museums, and cultural websites to provide public cultural services such as digital online courses, digital book reading, and digital cultural relics exhibitions, gather excellent cultural resources from all ethnic groups in the country, and form a national comprehensive cultural digital resource library and cultural big data system, which can digitally integrate and share cultural resources to meet the spiritual and cultural needs of the general public. For example, after nearly 30 years of exploration and research on digital protection, the Dunhuang Academy has formed a complete set of key digital technologies and work processes for immovable cultural relics, and realized the digital protection of caves. So far, the Gansu Provincial Science and Technology Major Project "Construction and Application Demonstration of Dunhuang Grottoes Digital Asset Management Platform" has completed the digital collection of 290 caves, image processing of 179 cave murals, 3D reconstruction of 45 colored sculptures and 7 large sites, forming more than 300TB of digital resources that can be permanently preserved and sustainably used. While enhancing the supply of public digital culture, it shows the splendid, brilliant, profound and profound Chinese civilization, and lays a solid foundation for enhancing national self-confidence and cultural identity.

At present, we must follow the development trend of digital industrialization and industrial digitalization, accelerate the development of new cultural formats, transform and upgrade traditional cultural formats, promote the diversified development of digital cultural consumption scenarios, and improve quality, efficiency and core competitiveness. During this year's Dragon Boat Festival holiday, the use of digital technology has driven the continued rise of "new Chinese-style" tourism in many places. In Qingzhou, Shandong, tourists can not only "check in" lacquer fans, watch intangible cultural heritage performances in the ancient city, participate in public welfare activities such as lacquerware and dough modeling, understand traditional skills, and experience the ingenuity and perseverance of craftsmen, but also use virtual scenes, naked-eye 3D, touch screens and other digital technologies, through interactive experiences, games and other forms, to feel the power of technology empowering culture in museums. In the future, in order to better empower the dissemination of China's excellent traditional culture with digitalization, we must further explore the multiple values ​​of historical and cultural heritage and cultural relics, actively create an online cultural exchange and sharing platform, give full play to the advantages of digital technology to build a dissemination platform, strengthen content production, launch more cultural products that carry Chinese culture and national spirit, expand the appeal and attraction of excellent traditional culture, and illuminate the beauty of China's excellent traditional culture with digital technology, and provide technical and cultural increments for the construction of modern civilization of the Chinese nation.