The "Poetic Picture Scroll" of Songjiang's Golden Autumn opens, and the charm of Maotian's thirteen villages, one village and one township
In the golden autumn, there is a harvest scene in the fields of hope. In Songjiang, two art festival buses slowly drove into the golden fields of Huguang Village, Maogang Town. More than 300 students from Shanghai Academy of Fine Arts and Shanghai Institute of Visual Arts of Shanghai University entered the Fifth Avenue with their youthful vitality and infinite creativity. Maotian Art Festival.
Relying on Pujiang Town's positioning as an "urban-rural integrated green development practice area", the three-day art festival brings together art and culture and strives to build the "Maotian Valley" brand through interactive displays, live performances, and shared experiences. At the opening ceremony, the first batch of 13 characteristic villages were launched to showcase their respective rural charm and market potential, gathering forces from all parties to discuss the blueprint for rural revitalization.
You can see green mountains and green water from a distance, and you can see the world of humanity from a close distance. Xinbang Town, Maogang Town, Xiaokunshan Town, Shihudang Town, Chedun Town, Yexie Town, and Sheshan Town in the Pujiang area of Songjiang have superior ecological environment, rich products, and profound cultural heritage. An important part of "Maotian Valley" in the product system.
Among them, Maogang Town is located in the center of the three towns in Punan area. Along the south bank of the Huangpu River, Henglijing and Yuanxiejing, there is the "Ten Thousand Mu Conservation Forest" of the Huangpu River Water Source Protection Area, and there is a large area of low-lying land in the northwest, which is commonly known as the "Ten Thousand Mu Conservation Forest". Maotian" has won honors such as National Civilized Town, National Ecological Town, National Health Town, and International Health Town. As an important annual festival in Maogang Town, the Maotian Art Festival has been held for five consecutive years. It has innovatively opened up a new business format of "rice fields + rural tourism" and formed a pastoral stage with rich forms that gathers art and culture.
The three-day fifth Maotian Art Festival opens the poetic picture of "beautiful Maotian" with an "immersive" pastoral journey. During the festival, the "Dao·Dream Space" smart farm experience area, agricultural products live broadcast room, "MI Baolaiye" IP theme display area, "Impression·Maotian" Pujiang six town cultural tourism industry display, "Daofeng Maoji" collection City and other activity sections will comprehensively display the natural landscape, history and culture, local food, etc. of "Maotian Valley" to citizens and tourists.
Among them, the "Da·Dream Space" smart farm experience area will present a scene that integrates modern agriculture, popular science agriculture, ecological agriculture and leisure tourism. Here, the audience can appreciate how modern technology and green farmland collide to create a dreamy scene; "MI Baola" The "Wild" IP themed exhibition area sets up photo frames on the golden fields to display the images of Mibao and other mascots, attracting tourists to take pictures and check in; the "Impression·Maotian" exhibition area hangs banners and slogans to showcase the cultural tourism of the six towns of Pujiang The dotted information paints a moving scroll of rural revitalization; the long rice field market allows citizens and tourists to experience the tranquility of the countryside and the hustle and bustle of fireworks...
In addition, a lecture hall will be set up in the fields, and a youth presentation group will share the great changes in the development of Maogang; pastoral-themed DIY activities such as painting fallen leaves, making scarecrows, and making small tents are waiting for children of all ages to experience. During the event, a series of activities such as the display and sale of special agricultural products, the display and experience of farming culture, and opera concert performances will also be organized to present the "ecological, livable, and beautiful" modern new Maogang.
This year, Maotian Art Festival also launched in-depth cooperation on "rural college art" for the first time with colleges and universities such as Shanghai University Academy of Fine Arts and Shanghai Institute of Visual Arts, as well as brand art companies such as Yunbao Future City. Students from Shanghai University School of Fine Arts created a unique and creative Maotian Art Festival logo and mascot for the art festival, while students from Shanghai Institute of Visual Arts actively participated in the design of the art festival market stalls. In the future, the Maotian Art Festival will also invite major art schools to enter the "Maotian Valley" to discover the pastoral beauty of Songjiang City, and invest their rich design creativity and enthusiasm into pastoral products, linking industry, academia and research to help cultivate "one town, one product" , "One Village, One Special" characteristic cultural tourism products.
