"Enjoy the old age" CCB Life Insurance launched the "Enjoy the Golden Life" elderly care service ecosystem, "Enjoy the old age
“Don’t say it’s too late, the sky is still full of rosy clouds.” Since ancient times, under the influence of literati and poets, people have always expressed their longing and yearning for the “golden years”.
In order to meet the expectations of all sectors of society and customers for a better life in old age, and to further leverage the unique advantages of insurance companies in risk protection, wealth management and resource integration, CCB Life Insurance has recently launched the "Yuexiang Jinsheng" elderly care service ecosystem, aiming to paint a moving picture of "old age with support, old age with happiness and old age with security" for the "silver generation", and to strive to do a good job in the great article of "elderly care finance" with practical actions.
In recent years, with the vigorous development of social economy, high-quality elderly care services and more innovative elderly care models are gradually coming into the public eye, providing diversified solutions to address the pain points of elderly care in the context of an aging population.
Under the guidance of the unified pension brand "Jianyang'an" of China Construction Bank, China Construction Bank Life Insurance has always adhered to the origin of insurance and paid attention to people's livelihood needs. By selecting high-quality service providers in different fields such as health management, medical care, home-based elderly care, and travel and health care, it has continuously opened up the chain between financial services and the pension industry. By integrating and optimizing a series of health care service resources accumulated previously, it has built a "Yuexian Jinsheng" pension service ecosystem covering multiple demand scenarios such as health care, technology and wisdom, vibrant travel and spiritual culture, to meet the differentiated and diversified quality pension needs of the "silver generation".
It is understood that the "Enjoy Golden Life" service ecosystem of CCB Life Insurance revolves around the five major care themes of "health, peace of mind, wisdom, quality, and happiness", and has created ten enjoyable services of "health, medical care, care, companionship, wisdom, comfort, travel, living, learning, and listening". From health management to professional care, from slow travel to learning, CCB Life Insurance is committed to responding to the society's demand for high-quality health care with warm and thoughtful services, and by improving the happiness of elderly life, it transforms "elderly care" into "enjoy old age", so that every elderly person can find their own warm harbor in the "golden years".
Focus on "medical care for the elderly" to protect the health of the "silver hair"
As the trend of population aging intensifies, the health of the elderly has also become a hot topic of social concern. In recent years, with the in-depth promotion of the "Healthy China" strategy, CCB Life Insurance has integrated the service of healthy aging into the company's support for the "Healthy China" strategy, and has built a package of elderly health management solutions in the recently launched "Yuexiang Jinsheng" elderly care service ecosystem to protect the health of the elderly.
In order to build a service system that runs through the entire process of elderly health management, CCB Life Insurance has established a systematic, comprehensive and sustainable health management model with health promotion as the core and health examination as the entry point, so as to provide customers with personalized health consultation, health intervention, disease prevention and other comprehensive services. As of June 2024, CCB Life Insurance has cooperated with 65 physical examination centers in 93 tertiary hospitals across the country to provide customers with health examination resources.
In terms of medical consultation, CCB Life Insurance has established one-stop medical protection for customers by linking distinctive high-quality medical resources, including green outpatient services, efficient diagnosis and treatment, and warm services. At present, related services have covered nearly 3,500 hospitals in 344 cities across the country, allowing customers to easily realize "medical care for the elderly" no matter where they are.
In addition, in response to the pressure and pain points of the current generation of only children in accompanying the elderly to seek medical care and rehabilitation care, CCB Life Insurance has built a care and medical companionship service with professional care as the core and full-scale care services such as in-hospital care, home care, and rehabilitation guidance as the standard through the "Yuexiang Jinsheng" service ecosystem. At present, the in-hospital care services provided by CCB Life Insurance have covered 1,767 tertiary hospitals across the country, and medical companionship resources are spread across nearly 1,000 hospitals. CCB Life Insurance insists on combining rehabilitation care with humanistic care, so that the "silver generation" can achieve "care and companionship in old age".
Pursuing "enjoyable old age" and embracing "golden years"
In midsummer, Changchun Lotus Mountain is covered with lush trees and flowers. When the breeze blows across the mountains, the green "natural air-conditioned room" quietly appears before your eyes. In this picturesque scenery, a group of seniors from afar travel together, gently embrace time in the travel service network carefully laid out by CCB Life Insurance, and enjoy the tranquility and beauty of their later years.
No scorching heat in summer and no severe cold in winter is the life that many elderly people yearn for. With the development of an aging society and the rapid rise of local cultural and tourism industries, traditional home-based care can no longer meet the expectations of some active elderly people for their later years. Against this background, CCB Life Insurance takes slow travel and residence as the core, innovatively explores the travel and residence elderly care model, and builds a migratory bird-style travel and residence network with pleasant scenery and favorable conditions across the country. As of June 2024, CCB Life Insurance has signed contracts with 6 travel and residence institutions to help active elderly people discover another possibility of life in their later years while traveling around the mountains and rivers.
In terms of meeting the spiritual and cultural needs of the elderly, CCB Life Insurance also plans to help active elderly people achieve "enjoyment and enjoyment in old age" by connecting with high-end retirement communities, setting up senior citizen universities, selecting high-quality lecturers, and hiring elderly care experts, so as to expand the length and breadth of each life with high-quality value-added services.
"Enjoy the old age, enjoy the old age". With the launch of the "Enjoy the Golden Life" elderly care service ecosystem, in the future, CCB Life Insurance will continue to leverage its advantages in insurance, investment, and comprehensive finance, continuously connect with high-quality external resources, and strive to explore innovative service models, tailor-made one-stop, personalized, high-quality elderly care service solutions for the elderly, and contribute greater value to society in the journey of high-quality development of the "elderly care finance" article.
