Interpreting "the mature realistic tradition of modern urban life", Xuelin Essays｜In Shanghai

The 26th Shanghai International Film Festival was held as scheduled on the occasion of the 5th anniversary of the important concept of the people's city. In 10 days, 461 films from 64 countries and regions were screened in this city of movies, and 450,000 tickets were sold. The Shanghai International Film Festival has developed into a cultural event that brings together filmmakers from all over the world and fans from all over the country, and a popular festival that is shared by the whole city and participated by all people, allowing citizens and tourists to attend the light and shadow appointment and appreciate the beauty of the city together, fully reflecting the unchanging value pursuit of practicing the people's city.

Improve people's sense of gain by benefiting the people. This year's film festival, 47 cinemas from 16 districts of the city participated in the screening; 6 downtown cinemas jointly launched the "Warm Field" to give back to movie fans with a discounted ticket price of 50 yuan; the screening activities of the future cinema unit will be open to the public free of charge. At the same time, the distinctive brand cinemas, professional and efficient scheduling, meet the diverse viewing needs of senior movie fans and segmented audiences; the "Truth, Goodness and Beauty in Movies" citizen film review competition creates opportunities for citizens and tourists to exert their personal wisdom and creativity, and stimulate participation in public culture.

In addition to concentrated film viewing during the film festival, Shanghai is also the first city in the country to have a film festival every week. It uses overseas exhibitions, special exhibitions, master exhibitions and other various film exhibitions, premieres, roadshows to continuously enrich the daily content supply throughout the year, and uses the "Five Benefits" and "Six Advances" to improve the quality of public cultural services. It also launched the "Belt and Road" Film Week film screenings in Nanjing, Suzhou, Hangzhou, Ningbo, Hefei and other cities in the Yangtze River Delta, ensuring convenience, benefits and benefits for the people on the supply side.

Use art to nourish the happiness of quality life. Shanghai is the birthplace of Chinese film. Shanghai film has established a "mature realistic tradition that emphasizes humanitarian values ​​and describes modern urban life" with the positioning of "people's aesthetics". The opening film of this film festival, the dance drama film "The Eternal Wave", is based on the Chinese film history masterpiece of the same name created based on the true story of the martyr Li Bai. The dance drama is brought to the screen with innovative artistic techniques and powerful expressions, allowing the art masterpiece with red culture as the background to continue the classic tradition and urban context in the integration and agitation with Shanghai culture and Jiangnan culture.

In recent years, Shanghai has produced many high-quality films, and the film creation and market have flourished. It has led the national city box office for many consecutive years, and topped the city box office rankings with 2.797 billion yuan in 2023. In addition to hosting the film festival, we will create Shanghai's film culture landmarks and carry out cultural and tourism activities to further polish the Shanghai film signboard and further promote Shanghai's cultural brand.

Enhance the sense of belonging between people and the city in the details. "There are many elderly people in this show, please be careful to walk slowly when the show ends." After the screening of the old film "Crows and Sparrows", the staff of Shanghai Film City moved the audience. The interactive link between people and the city, watching movies is just one of the opportunities and a bond; those countless details that convey the warmth of the city are where the sense of identity and belonging is enhanced and the spirit of the city is demonstrated.

According to statistics, about 70% of the audience at the film festival are local moviegoers in Shanghai, and the remaining 30% are fans from Jiangsu, Zhejiang, Beijing, Guangdong and other places. In order to welcome fans who come to Shanghai with suitcases to watch movies, 34 theaters including the Grandview Cinema provide luggage storage services, and many theaters provide simple meals for fans who rush to the theater...

Organizing the people's festival with heart and inviting the public to create the festival together are complementary and are also the key to achieving in-depth interaction between the city and its people. In recent years, Shanghai has become a must-visit place for city walk enthusiasts. The city walk art guide launched during the film festival is a check-in route extending from 10 classic cinemas, covering many old streets in Shanghai, where you can experience the Shanghai style up close.

The day after the Shanghai International Film Festival came to an end, the 29th Shanghai TV Festival took over. From the movie screen to the TV screen, the audience will continue to enjoy the audio-visual feast, and film and television art will continue to permeate the streets and corners of this city. On the Internet, the TV Festival's humanistic check-in route planned around the "one river and one river" has attracted netizens to check in on multiple social media and platforms. Shanghai welcomes people from all over the country and even the world with its profound cultural heritage, high-quality public services, and an open, inclusive, and humble attitude.

It can be said that the Shanghai International Film Festival has already created its own differences and cultural characteristics in terms of regional influence, extensive screenings, and public participation. "A city where everyone has the opportunity to shine, a city where everyone can participate in governance in an orderly manner, a city where everyone can enjoy a quality life, a city where everyone can truly feel the warmth, and a city where everyone can have a sense of belonging and identity" is being focused on in this city of movies and this city of the people.