Shanghai Branch of Shanghai Pudong Development Bank provides inclusive finance with precise drip irrigation to highlight its service to the people
On June 29, 2024, Shanghai Branch of Shanghai Pudong Development Bank will celebrate its 31st anniversary. For a long time, under the strong leadership of the Party Committee of the Head Office, the Party Committee of Shanghai Branch of Shanghai Pudong Development Bank has actively practiced the political and people-oriented nature of finance and focused on doing a good job in the "five major articles". By focusing on the important mission of building the "five centers" in Shanghai, the quality and efficiency of financial services for the real economy have been continuously improved to promote high-quality development. In this process, Shanghai Pudong Development Bank people have set sail and braved the waves, and have achieved a series of remarkable results.
For a long time, Shanghai Branch of Pudong Development Bank has attached great importance to the availability of inclusive finance, meeting the financial service needs of more small and micro enterprises and business owners, and realizing precise drip irrigation of the real economy. Shanghai Branch closely combines the latest development trends and changes in financing needs of small and micro enterprises in Shanghai, relying on the small and micro franchise mechanism, continuously deepens financial innovation services, and strives to write a good "big article" of inclusive finance. Firmly grasping the digitalization strategic direction of the bank, relying on the "Smart, Beneficial, Digital" inclusive financial service system, Shanghai Branch simultaneously exerts efforts online and offline, and continues to increase the inclination of credit resources to small and micro enterprises. As of the end of May 2024, the balance of inclusive loans of Shanghai Branch exceeded 68 billion yuan. In the past three years, the average growth rate of the bank's inclusive financial loan scale has exceeded 45%, providing loan support for nearly 50,000 inclusive customers.
Implementing the “Smart, Beneficial, Digital” inclusive financial service system
Under the guidance of the head office's digitalization strategy, Shanghai Branch has continuously enhanced the level of digital inclusive services around the "Intelligent, Beneficial, and Digital" inclusive financial service system. "Digital" means to give full play to the multiplier effect of "data element X", use models and strategies, build three digital foundations, accurately identify customer needs, accurately build risk profiles, and leanly create service scenarios; "Benefit" means to build a three-dimensional marketing service system, extend services one kilometer backward, make inclusive services ubiquitous, and make fast services within reach; "Intelligent" means intelligent insight, intelligent leading opportunities, intelligent experience, intelligent creation of efficiency, and intelligent "spectrum" product system, so that customers can experience the ultimate experience driven by digital and technology.
In response to market demand, the Shanghai Branch has continuously enriched and optimized its inclusive finance product line, introduced financial technology, and created a digital service system to provide more convenient and efficient financial services. For example, for entrepreneurial small and micro enterprises, the bank uses the "Puke" series of products to enable small and micro enterprises to obtain inclusive financial services in an online and offline dual-mode, and they can also enjoy inclusive preferential interest rates. For small and micro business owners and individual industrial and commercial households, the bank has launched special products such as Huishandai, which provides a maximum credit loan of 3 million through an all-online approval model, and provides interest coupons to effectively solve the problems of difficulty, complexity, and high cost of financing for small and micro enterprises.
Among them, "Puchuang Loan" is a comprehensive evaluation of multi-dimensional data such as business conditions, financial assets, tax data, and account settlement, providing enterprises with online credit loans with online application, automatic approval, and online issuance. Recently, after learning that a software company had a need for working capital, Shanghai Branch of Pudong Development Bank completed the information binding, credit authorization, online shareholders' meeting resolution, and credit limit application processes through the "Puhui APP" within 3 days based on the characteristics of its entrepreneurial small and micro enterprises. Finally, the credit limit was successfully approved and the withdrawal was made, which greatly simplified the process and streamlined the credit materials. The efficient and convenient products have been highly recognized by the company.
Shanghai Branch actively promotes the development of seamless loan renewal business, effectively helping small and micro enterprises to ease the pressure of capital turnover. According to the "Shanghai Measures to Help Small, Medium and Micro Enterprises Stabilize Growth, Adjust Structure and Strengthen Capacity", it launched a special service plan to upgrade and optimize existing credit products, continuously strengthen the innovation of financial service level, deepen channel construction, and enhance the level of inclusive financial services.
Specifically, since 2023, the Shanghai Branch has cumulatively invested approximately RMB 37.143 billion in seamless loan renewal business. On the other hand, by promoting the working mechanism of "relief financing" for small, medium and micro enterprises in Shanghai, the Shanghai Branch has cumulatively invested RMB 43.932 billion in special relief financing since 2023, with a total of 7,493 households. Since 2024, the bank's inclusive loan interest rate has further dropped by 36 basis points. In the field of payment and settlement, the Shanghai Branch has actively implemented the work of reducing fees and giving benefits, and reduced or exempted related service fees for small and micro enterprises and individual industrial and commercial households. As of the end of May 2024, the payment fees of the Shanghai Branch benefited more than 100,000 small and micro enterprises and more than 3,000 individual industrial and commercial households, and the cumulative fee reduction has reached RMB 110 million.
Since 2023, Shanghai Branch has made rural revitalization one of its major tasks and has done a good job in providing financial services for rural revitalization. In the field of inclusive finance, it provides inclusive financial support for multiple agricultural fields such as agricultural production materials manufacturing and agricultural technology, agricultural product processing, agricultural materials and agricultural and sideline products circulation. Since 2024, it has served more than 60 small and micro agricultural enterprises, more than 90% of which are non-mortgage loans, and provided 12 inclusive loans totaling more than 50 million yuan for the circulation of agricultural and sideline products.
In recent years, Shanghai Branch has worked closely with Shanghai Financing Guarantee Center to launch a series of innovative measures. By introducing a risk-sharing mechanism and reducing risk exposure and financing thresholds, it can provide longer-term and more stable credit support for small and micro enterprises.
The "government-bank-insurance-guarantee" cooperation mechanism is a four-party cooperation mechanism established by the Municipal Finance Bureau, the Municipal Agriculture and Rural Affairs Commission, the Municipal Financing Guarantee Center, insurance institutions and commercial banks to jointly build a cooperation platform. It aims to consolidate the bridge between "government support for agriculture" and "financial support for agriculture" and optimize the new mechanism of coordinated financial support for rural revitalization. At the end of 2023, in order to better support the development of agricultural business entities, Shanghai Branch participated in the "government-bank-insurance-guarantee" four-party cooperation mechanism for policy-based agricultural guarantees led by the Municipal Agriculture Commission and the Municipal Finance Bureau. Cooperating with the Shanghai Financing Guarantee Center to organize the "Hema Supply Chain Enterprise 'Government-Bank-Insurance-Guarantee' Policy Presentation Meeting", and jointly launched the "Hema Special Financing Guarantee Quota" with many parties. Since the Inclusive Finance Month of 2024, Shanghai Branch has accelerated the promotion of guaranteed loan docking between Hema and its supply chain enterprises. From credit rating, quota application, loan approval to credit lending, all levels of the branch actively promoted and closely cooperated to complete the loan as soon as possible, relieving the stocking fund pressure for many rural entities.
Shanghai Branch actively responded to and supported the city's inclusive finance advisory system and was one of the first pilot banks to join the inclusive finance advisory system. Currently, 6 in-house experts have been registered as inclusive finance advisors and 18 branches with rich service experience have been registered as service teams, providing public welfare, professional and inclusive policy popularization and financial advisory services to small and micro enterprises through online answers and offline docking. Shanghai Branch also actively cooperates with the Municipal Science and Technology Commission, the Municipal Guarantee Center, and the Municipal Federation of Industry and Commerce to accurately connect with the inclusive customer groups in need through the list system, provide targeted financial service solutions, and strive to improve the coverage of inclusive services. During the 2024 Inclusive Finance Month, various operating institutions under the jurisdiction of Shanghai Branch sent service teams to go deep into parks, communities, buildings, towns, chambers of commerce, industry associations, and organize various online and offline publicity activities through platforms such as "Puhui APP". By holding inclusive finance knowledge lectures, financial knowledge popularization activities, bank-enterprise docking activities, etc., the distance between small and micro enterprises and financial services will be further narrowed. Since 2024, nearly 50 matching activities for small and micro enterprises and their owners have been organized, benefiting more than 1,200 market operators and reaching 12,000 people.
Under the leadership of the Party Committee of the Head Office, Shanghai Branch of Pudong Development Bank will adhere to the political and people-oriented nature of financial work, continuously optimize the supply of inclusive finance, and continuously optimize products and services to ensure that inclusive finance truly benefits every enterprise in need. In the future, Shanghai Branch will further explore new inclusive financial models with Pudong Development Bank characteristics and fully support the national strategy and the healthy development of the real economy.
