The integration of culture and tourism is full of vitality and the consumer market is ushering in a "hot summer"

From the popular Tianshui Malatang, to the Quanzhou Zanhua that attracted countless tourists to check in and take photos, to the Altay grassland whose popularity has been rising in recent times... Since the beginning of this year, my country's cultural and tourism market has continued to heat up, and the integration of culture and tourism has accelerated, continuously injecting new vitality into economic development.

According to relevant officials from the National Bureau of Statistics, my country's demand for cultural tourism and other service consumption has remained active since the beginning of this year, and market sales have continued to expand and improve. In the next stage, with the implementation of consumption promotion policies and the innovative expansion of consumption scenarios, the potential of my country's consumer market is expected to be further released.

The "national style craze" remains high, and the "new Chinese style" travel is full of enthusiasm. In the gardens of Suzhou, you can enjoy the long-lasting ancient charm, feel the "Chinese aesthetics" on the porcelain of Jingdezhen, and look back at the atmosphere of the Tang Dynasty under the city wall of Xi'an... Wearing Hanfu, holding oil-paper umbrellas, tasting traditional cakes, and visiting the intangible cultural heritage market, the "traditional culture tourism" model is becoming more and more popular among tourists, blowing up the consumer market.

At the Cultural and Creative Market in Laoshan, Qingdao, activities such as Hanfu experience, world-class gatherings, and Chinese culture experience are in full swing. Tourists have participated in incense making, rubbing, beating flowers and printing grass, and other national trend intangible cultural heritage hand-made contents on site; at the "Yujian Intangible Cultural Heritage Continues the Cultural Context" intangible cultural heritage national trend party in Henan, from the interesting traditional culture small classroom to the "Silk and Bamboo Splendor" folk music performance, "When Cloud Dye Meets Tai Chi" dance flash mob, a series of national style and national trend interactive programs excited the audience; in the Three Lanes and Seven Alleys historical and cultural district in Fuzhou, Fujian, the ancient house Min opera has a unique flavor, the folk performances are novel and interesting, and the Wing Chun boxing is amazing...

Consumption scenarios are constantly updated, and new ways of playing, new products, and new formats emerge in an endless stream, further stimulating the vitality of cultural tourism consumption. According to data released by the National Bureau of Statistics recently, from January to May this year, my country's total retail sales of consumer goods reached 19,523.7 billion yuan, a year-on-year increase of 4.1%; service retail sales increased by 7.9% year-on-year, 4.4 percentage points faster than the retail sales of goods in the same period; among them, transportation, travel, tourism consulting and leasing services have maintained rapid growth.

The Liangzhou Gongguzi is majestic and magnificent, and the audience feels as if they are on an ancient battlefield; the Huxuan dance is swift and cheerful, spinning like the wind, and every move is deeply rooted in the hearts of the people. In the Han and Tang Tianma City in Wuwei City, Gansu Province, "Ten Thousand People Reciting Liangzhou Ci" shows the profound cultural heritage and distinctive regional characteristics of Liangzhou through recitation, singing and dancing, calligraphy and painting exhibitions, and poetry creation activities, bringing the audience back to the land of Liangzhou thousands of years ago, enjoying the desert scenery and tasting the history and culture.

"National tide" is a combination of Chinese cultural symbols, Chinese aesthetic spirit, traditional skills, manufacturing and cultural industries. Lyu Ning, dean and professor of the School of Tourism Science at Beijing International Studies University, said that we should continue to explore the profound cultural heritage, meet the diversified tourism needs, enrich the cultural connotation of tourism products, and explore the cultural consumption potential under the "new Chinese style" trend.

"Today, with scientific and technological progress changing with each passing day, the in-depth integration and development of culture and tourism requires an even higher level of scientific and technological support, and an even greater focus on major strategies and practical needs for the integration of culture and tourism to comprehensively enhance the technological innovation capabilities of culture and tourism." Dai Bin, director of the China Tourism Research Institute, pointed out that it is necessary to continuously reduce the costs of cultural and tourism products and services through technological empowerment, realize the convenience of cultural and tourism services, the intelligence of cultural and tourism management, and the diversification of cultural and tourism formats, and effectively improve cultural and tourism management methods, service processes, and product supply by improving governance capabilities.

With the continuous advancement of the construction of "Digital Dunhuang", Dunhuang culture has "walked down" from the wall and "walked out" from the cave. The virtual tour guide "Dun Dun" leads tourists through the long river of history, making cultural relics and stories "alive" in the real world, and cleverly combining cultural experience with tourism, education and entertainment; the "cave-style" immersive experience drama "Happy Dunhuang" takes tourists on a journey through time, with the Sutra Cave, Lotus Platform, and Caisson right next to them, and the "Dunhuang culture" is within reach.

Meet the "digital man" Fu Hao and appreciate the cultural relics from 3,000 years ago. Put on VR glasses and "travel" to the prosperous Luoyang in one second. "Immersive experience" has become a new fulcrum for the integration of culture and tourism. Bu Xiting, deputy director of the Institute of Cultural Development of Communication University of China, said that to create an immersive experience, it is necessary not only to develop at the technical level, but also to explore the content spirit and culture, so that different cultures can blend and collide, and cultural tourism can be deeply integrated with sports, commerce, rural areas, industry and other different formats, so as to continuously meet the better life needs of more and more young consumer groups.