A crazy travel guide for contemporary young people, who queued for more than an hour just to check in

Release time:May 04, 2024 15:44 PM

In recent years, with the rise of social media and the rapid dissemination of information, the way contemporary young people travel is undergoing tremendous changes. They are no longer satisfied with traditional travel experiences, but are pursuing more creative and unique check-in travel.

Recently, a tourism phenomenon called "conquer a small mountain and win it" has attracted widespread attention and has become a hot topic among young people.

In this tourism model, young people challenge various small mountain peaks by hiking and share their journey through social media. They posed in various trendy poses at the foot of the mountain and recorded their feats with photos and videos after reaching the top to show their courage and adventurous spirit. This simple and fun activity has attracted more and more young people to join it, forming a new tourism trend.

However, the social phenomenon brought about by this new tourism model is not just a simple outdoor adventure and creative check-in, but also a reflection of the lifestyle and values of contemporary young people. By conquering small mountain peaks, they are not only looking for physical and mental challenges and relaxation, but also pursuing close contact with nature and life experience. This yearning and pursuit of nature is a manifestation of contemporary young people’s pursuit of freedom and a better life. It is also a redefinition and challenge to the traditional tourism model.

At the beginning of this year, a Douyin user posted a video "Little Taishan, take it". In a short period of time, it received more than 10 million views, more than 3 million likes, and more than 1 million retweets. . From the sonorous and powerful "taking down" at the bottom of the mountain to the feeble "taking down" on the mountainside, to the breathtaking "taking down" at the top of the mountain, the young people recorded the process of climbing, which also reflected their determination to climb and their dedication to physical fitness. Laugh at yourself.

Comments such as "Can't you speak loudly on the mountain?" and "Taishan specializes in treating all kinds of stubborn words and dissatisfaction" in the comment area are also full of laughter and have become hot memes on the Internet.

Taizhou Shenxianju, as a “mountain that doesn’t need to be climbed”, has also become an object that netizens are vying to “win”. One second he was making gestures at the bottom of the mountain, and the next second he appeared at the Internet celebrity spot "Buddha Shadow Lotus" on the top of the mountain. He was wearing a black jacket with a cool posture, holding a trekking pole to imitate a swordsman's sword, and standing in the center of the lotus base. , there is dense water vapor under your feet, and behind you are the weird and magnificent mountain peaks and the world's largest naturally formed Guanyin Peak. The whole picture is full of chivalry, the mountains are dense, and full of national style. "Win Little Shenxianju" has become a must-check template for young people when they come to Shenxianju, and this topic has also ranked first on the "Taizhou List" on the Douyin platform.

In the interview, the person in charge of Shenxianju Scenic Area said: “The age structure of tourists in Shenxianju Scenic Area is still relatively large. This has a lot to do with the scenic spot’s Internet celebrity attributes and convenient mountain climbing facilities. Whether they are young people or elderly people, Everyone has their own reasons to fall in love with Shenxianju. Recently, as the topic of "Little Shenxianju won" has become more and more popular, the number of young tourists in the scenic spot has increased significantly, and their proportion has increased by nearly 20%. Many young people are visiting Buddha Shadow. I was willing to queue for more than an hour in front of the Lianyun attraction to check in the same video.” This shows that check-in tourism is popular among young people.

As early as last year, the tourist method of collecting stamps and punching cards at major museums or scenic spots became popular. Many people took exquisite notebooks or cards and queued for a long time just to get a "trace of their visit." This year, "cross-dressing photography" has also become a new trend for check-in. Tourists encountered "Gege" in Beijing, "Xiaopu Girl" with a hairpin in Quanzhou, and "Princess Yanji" in Jilin... Tourists took "cross-dressing" photos or Video record this trip and create memories.

However, some netizens said that the long queues and dense crowds required to follow the trend of check-in have greatly affected the travel experience and become a burden during travel; at the same time, it also makes travel more purposeful, and it is difficult for them to truly stop at just a quick glance and a taste. Feel the cultural heritage, humanistic characteristics and customs of a place, thereby ignoring the scenery around you.

In interviews, residents of various tourist destinations also held different views on young people’s check-in travel behavior. According to community survey data, more than half of residents believe that young people’s travel behavior has brought positive impacts to the community and promoted the development of local economy and the spread of culture. However, nearly a quarter of residents are worried about the impact that too many tourists will have on the community's environment and life, and hope to strengthen the management and supervision of the tourism industry.

Tourists also have different experiences with scenic spots. According to tourist satisfaction survey data, more than 80% of tourists are satisfied with the natural scenery and tourist facilities of the scenic spot and think it is a recommended tourist destination. However, about 10% of tourists are dissatisfied with the commercialization and excessive flow of people in the scenic spot, and hope to have a better tourism experience.

Tourism experts analyzed and evaluated this phenomenon. According to Xiao Peng, a researcher at the Qunar Big Data Research Institute: “Although college students’ spending power is not as good as that of working professionals and parent-child travel groups, they can rely on their unique creativity and fun to make a delicacy, an IP, or a city famous on social media. circle, thereby promoting tourism development. For local cultural tourism, creating unique IP, caring for tourists’ travel needs, and impressing tourists with sincerity has the potential to explode out of the circle. “Young people’s check-in tourism has driven the development of local cultural tourism. However, it is necessary to turn more "check-in tours" into "in-depth tours", which also puts forward higher requirements for tourist cities and attractions. How to handle the large traffic during the holidays and create a more comfortable travel experience for tourists; launch more The new tourism method with local cultural characteristics turns "traffic" into "retention"... I look forward to seeing more tourists rushing to the city in both directions.

A crazy travel guide for contemporary young people, who queued for more than an hour just to check in

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