"German fashion" is sweeping from Taicang Rothenburg, and the "May 5 shopping season" is coming
German beer, gourmet food, various local specialty snacks... When "German fashion" meets "Tesco Taicang", a colorful consumption "whirlwind" is blowing here.
On April 29, the "Suzhou Tesco Taicang" 2024 "May 5th Shopping Season" was officially launched at Taicang Maritime Embankment Rothenburg Style Street. This year, Taicang City has upgraded the "Shopping Festival" that has been held for many years to a "Shopping Season", and the event will last until the end of July.
The 2024 "May 5th Shopping Season" revolves around the two major theme activities of "Defeng Fashion" and "Tesco Taicang", focusing on six major areas: business district consumption, catering consumption, automobile consumption, online consumption, first store launch, and home decoration consumption. Integrating Taicang's modern fashion, ancient town elements, ice and snow world, Jiangwei Haitou and other regional characteristics, it will bring a series of various forms of consumption promotion activities.
During the shopping season, major business districts and financial institutions in Taicang showed great sincerity and prepared flagship products with different characteristics for different consumer groups, and launched a series of consumption-promoting activities with fierce discounts. On the same day, three newly awarded "Jiangsu Time-honored Brands" enterprises in Taicang City, namely "Shaxi Laoyicheng", "Yantianling" and "Shuangfeng Mengjia", made their appearance. Food is an important city card of Taicang. At the event, Taicang’s “Ten Bowls of Dishes” were released.
It is worth mentioning that in the first quarter of this year, Taicang City’s total retail sales of consumer goods increased by 11.9% year-on-year, reflecting the city’s strong consumption vitality. In 2023, the growth rate of Taicang's wholesale and retail housing and catering industries will rank among the highest in Suzhou. At the scene, awards were presented to enterprises that have made outstanding contributions to the commercial and trade field in Taicang City in 2023. In addition, Suzhou’s “old-for-new” policy was promoted and a lottery for digital currency consumption coupons was conducted, and red envelopes with a full discount of 50,000 yuan in digital renminbi were given out, igniting the enthusiasm for consumption in the audience.
In recent years, Taicang has actively seized major festivals and important consumption nodes, organized a variety of consumption-promoting activities, and promoted businesses to sincerely share profits and people to enjoy benefits. In May 2020, Shanghai pioneered the country's first large-scale comprehensive consumer festival - the "May 5th Shopping Festival", which has been held for the fifth time. Every year, Taicang City will hold joint theme activities.
Taicang has always attached great importance to the driving role of consumption in economic and social development, focusing on the main line of "expanding domestic demand and promoting consumption", making every effort to enrich the market and benefit the people. At the launching ceremony of the shopping season, car sales companies at the May Day large-scale auto show conducted on-site promotions. Each car brand introduced the latest models and value-for-money car purchase preferential policies. In addition, Taicang City's enterprises that made special contributions to the automobile sales competition in the first quarter of 2024 were commended, and the 4th Taicang City E-commerce Skills Competition was launched at the same time.
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