Global recruitment started, Apple users accounted for 51.9%! Lei Jun reveals Xiaomi Auto report card, women account for 28%
The man who attracted the traffic of all car companies with one car, Lei Jun, the "top figure in the car circle", is on the hot search again. Today, he is leading the charge at the 2024 Beijing Auto Show. Judging from the live footage, it looked like there were 100 million people at the Xiaomi Automobile booth, and visitors even stood in the exhibition area of the friendly merchants.
In April, when Tesla cut prices and laid off employees, Xiaomi Motors not only sold out its entire production capacity for 2024, but even started global recruitment. At the auto show, Lei Jun disclosed the transcript of Xiaomi Auto’s “interview” in the past month. Surprisingly, among the 70,000 vehicles that have been ordered, the most popular is not the lowest-priced standard version, but the top-of-the-line Max version, accounting for 43.16%. Users who lock orders are not all male. Female direct buyers account for 28%. Among car owners who choose Xiaomi SU7, Apple users account for 51.9%.
At the end of February, Apple announced the end of its ten-year car-making plan, and the market it abandoned was quickly replaced by "Rebus", the "DreamCar" carefully selected by millions of netizens. Of course, Lei Jun's car-making dream has just begun, and his goal is still to build Xiaomi Motors into one of the top five car manufacturers in the world. Lei Jun issued a call for talents at the auto show: "We sincerely invite talents from all over the world to build the car of our dreams. Join Xiaomi to achieve the life dreams of each of us, live up to this great era, and contribute to the overall rise of China's automobile industry!"
![Global recruitment started, Apple users accounted for 51.9%! Lei Jun reveals Xiaomi Auto report card, women account for 28%](https://a5qu.com/upload/images/1efb6684e60578b5606347f92a5f7715.webp)