Korean tourists also fall in love with "travel to China", "100 million people come to every city"? May Day tourism boom

Release time:May 04, 2024 16:00 PM

During this year's May Day holiday, passenger travel demand was strong, and passenger traffic in many popular cities exceeded historical records. Netizens lamented that "it is said that 100 million people came to each city."

Data from the Ministry of Transport shows that during the May Day holiday, the country's railways, highways, waterways, and civil aviation are expected to transport a total of 270.19 million passengers, with an average daily volume of 54.038 million passengers, an average daily increase of 162.9% over the same period in 2022.

A report released by Qunar pointed out that the number of passenger bookings for travel on the first day of the May Day holiday in 2024 hit a record high, an increase of 20% from 2019. The number of air ticket bookings for nearly 100 outbound travel destinations exceeded that of 2019.

Many popular scenic spots have been announced in advance before the May Day holiday, and tickets for certain periods have been sold out. On April 29, Taishan Scenic Area reminded tourists on its WeChat public account: As of April 28, all night tickets for Taishan Scenic Area three days before the May Day holiday have been sold out and reservations have been suspended.

On May 1, the Maiji Mountain Scenic Area in Tianshui City, Gansu Province announced that tickets for the day had been sold out; the Palace Museum, Nanjing Museum, Sun Yat-sen Mausoleum Scenic Area, Shanghai Museum East Building, Hubei Provincial Museum, Hubei Art Museum, etc. were open as of May 5 The tickets are all sold out.

Judging from the passenger flow in popular cities, Hangzhou West Lake topped the list of tourists during this year’s May Day holiday.

According to CCTV News, big data statistics show that from 0:00 on April 29 to 16:00 on May 1, the top ten scenic spots in the country in terms of number of tourists are: Hangzhou West Lake, Nanjing Confucius Temple Qinhuai Scenic Belt, and Nanjing Zhongshan Scenic Spot District, Beijing Summer Palace, Dali Ancient City, Xi'an Big Wild Goose Pagoda and Tang Furong Garden Scenic Area, Jinan World's First Spring Scenic Area, Wuhan East Lake Scenic Area, Beijing Olympic Park, and Beijing Temple of Heaven Park.

Analysis by the Ministry of Culture and Tourism pointed out that during the May Day holiday, the number of tourist trips across the country exceeded the same period in 2019, travel distance and consumption activity reached a record high, the tourist travel radius and the destination recreation radius both increased, and cross-city and tourist destinations of more than 300 kilometers were The popularity of inter-provincial travel has increased significantly.

On the evening of May 3, the Ministry of Culture and Tourism's website released the "Cultural and Tourism Market Situation during the May Day Holiday in 2023", which stated that according to calculations by the Ministry of Culture and Tourism Data Center, the total number of domestic tourism trips nationwide during the May Day holiday was 274 million. The number of tourists increased by 70.83% year-on-year, and recovered to 119.09% of the same period in 2019 on a comparable basis; domestic tourism revenue was 148.056 billion yuan, a year-on-year increase of 128.90%, and recovered to 100.66% of the same period in 2019 on a comparable basis.

It is worth mentioning that there is another highlight of this year’s May Day holiday. South Korea also welcomes the May Day holiday. South Korean people are very enthusiastic about traveling, and China has become a popular tourist destination for South Korean people.

According to People's Daily, this year's May Day International Labor Day falls on Friday, and with the original Korean Children's Day on May 5, South Korea is about to usher in the longest golden holiday of the year. According to statistics, more than 32 million Koreans are expected to travel during the golden holiday.

According to the latest statistics from a well-known Korean travel agency, the number of bookings for group tours in China surged 608% year-on-year in May. Popular destinations are mainly Zhangjiajie, Furong Town, etc.

It is reported that in response to the surge in demand for group tours in Zhangjiajie, Korean travel agencies have recently launched tour groups departing from local airports to Zhangjiajie. As of September this year, the booking rate for group tours in Zhangjiajie has reached 60%. In addition to Zhangjiajie, Korean group tourists also like to go to Jiuzhaigou, while individual tourists prefer to go to Changbai Mountain in Jilin and other places.

Recently, the topic "Zhangjiajie is crowded with Koreans" has become a hot topic. Netizens said that there is even a widely circulated slogan in South Korea - "Honor your parents and send them to Zhangjiajie."

According to media reports, Zhangjiajie Port has implemented 24-hour visa on arrival review and facilitates customs clearance in 30 minutes. Large hotels and restaurants have rebuilt or added wild card acquiring POS machines. Even the fruit stall owner on the roadside can communicate in a few simple Korean words. In the scenic area, signs in Chinese, English, Japanese and Korean can be seen everywhere.

Data shows that more than 140,000 South Koreans traveled to China in January this year, a year-on-year increase of 908%. Zhangjiajie received 106,000 inbound tourists from January to February, including 45,800 from South Korea.

Since the beginning of this year, 66% of South Korean consumers under the age of 60 have booked Zhangjiajie tourism products. The group of consumers traveling with their parents has grown rapidly, transforming from "senior travel" to "family travel".

The reason why Korean people are keen to travel to Zhangjiajie may be because South Korea is mountainous. Koreans have always been fond of mountaineering. At the same time, Zhangjiajie is at a suitable distance from South Korea and has landforms that are not seen in South Korea.

Wang Hongbin, mayor of Zhangjiajie City, once mentioned that Zhangjiajie has been exploring the Korean market since 1999 and has successively opened direct flights with seven Korean cities. In 2001, Zhang Hongkui, the president of the Korean Travel Agency, was invited to Zhangjiajie. At that time, he was shocked by the strange mountains and peaks full of views. After returning to China, he actively promoted Zhangjiajie as the "first choice for travel".

It is worth noting that recently, the four high-speed rail lines of Wuhan-Guangzhou High-speed Railway, Shanghai-Hangzhou Passenger Railway, Shanghai-Kunming Passenger Railway, and Hangzhou-Ningbo Passenger Railway announced that the price increase window will open in June.

It is reported that this price increase is the largest increase in high-speed rail fares by the railway department in recent years. The most recent price increase was in June 2021. The maximum ticket price for a second-class seat on the Beijing-Shanghai high-speed rail increased from 598 yuan to 662 yuan. Yuan, an increase of 10.70%.

China Railway 12306 shows that starting from June 15, 2024, the Wuhan-Guangzhou Railway Passenger Dedicated Line Co., Ltd. will increase the published fares of EMU trains with speeds of 300 kilometers per hour and above running on the Wuhan-Guangzhou section of the Beijing-Guangzhou High-speed Railway. The fare increase for the entire journey is around 20%. Wuhan-Guangzhou High-speed Railway announced the above information on May 2.

The fare list released by Wuhan-Guangzhou High-speed Railway shows that the fare for second-class seats from Wuhan to Guangzhou South will be 553 yuan from June 15, 2024, while the previously announced fare was 463.5 yuan, an increase of 89.50 yuan, or 19.31%; the fare The table also shows that fares for other sections of the Wuhan-Guangzhou High-speed Railway have increased by the same amount.

In addition to the price increase of the Wuhan-Guangzhou High-speed Railway, the Shanghai-Hangzhou Railway Passenger Dedicated Line Co., Ltd., the Shanghai-Kunming Railway Passenger Dedicated Line Zhejiang Co., Ltd., the Shanghai-Kunming Railway Passenger Dedicated Line Jiangxi Co., Ltd., the Shanghai-Kunming Railway Passenger Dedicated Line Hunan Co., Ltd., and the Hangzhou-Ningbo Railway The Passenger Dedicated Line Co., Ltd. both issued announcements on May 2 that they will increase the fares of the high-speed rail lines they operate from June 15.

The Shanghai-Hangzhou Passenger Express has raised the current second-class fare from Shanghai Hongqiao to Hangzhou East from 73 yuan to 87 yuan, an increase of 19.18%; the Shanghai-Kunming Passenger Express has increased the fares of its routes in Zhejiang, Jiangxi and Hunan, such as The current second-class fare from Hangzhou East to Changsha South is raised from 405 yuan to 485 yuan, an increase of 19.75%. The current second-class fare from Hangzhou South to Nanchang West is increased from 257 yuan to 308 yuan, an increase of 19.84%; The current fare for second-class seats in Ningbo is 71 yuan, which is increased to 85 yuan, an increase of 19.72%.

Regarding the simultaneous price increase of the four high-speed rail lines, the person in charge of the China State Railway Group Co., Ltd. said that fully stimulating potential passenger consumption through innovative passenger transportation products is the current idea of the State Railway Group to further improve the quality of high-speed rail operations. "The purpose is to promote the growth of passenger flow and comprehensively improve the quality of passenger transport services through the flexible implementation of the high-speed rail fare marketization mechanism."

In 2023, the China Railway Group completed 3.68 billion passengers, a year-on-year increase of 128.57%. The number of passengers sent on peak days exceeded 20 million, and the number of passengers sent throughout the year and on peak days hit a record high. Railway passenger traffic will continue to grow rapidly in 2024. In the first quarter, the number of passengers carried by railways across the country exceeded 1 billion for the first time, reaching 1.014 billion, a year-on-year increase of 28.35%, of which 321 million passengers were carried in March, a year-on-year increase of 14.64%.

Thanks to the substantial increase in passenger traffic, the China Railway Group will achieve total transportation revenue of 964.1 billion yuan in 2023, a year-on-year increase of 39%, exceeding the established target of 817.5 billion yuan by 146.6 billion yuan.

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