Check in the movie dream of the 83-year-old theater, in the famous shopping mall on Nanjing West Road in Shanghai
On June 28, the "Meiyueqihua Movie Dream - CITIC Square·Majestic Theater 2024 Movie Retrospective" opened in the atrium on the third floor of CITIC Square on Nanjing West Road. From now until July 7, CITIC Square and Majestic Theater, the integration of commercial space and cultural power, create a multi-dimensional immersive life social scene, allowing the public to explore more possibilities of humanistic life while strolling in the mall.
The ticket installation of the retrospective exhibition displays special edition commemorative tickets of films screened at the Shanghai International Film Festival every year since the Majestic Theatre resumed film screenings in 2017. The exhibition posters include elements of popular films in the Majestic Theatre Film Festival screening list from 2017 to 2023. Visitors who spend a certain amount in the mall can receive a commemorative ticket.
On October 15, 1941, the Majestic Theatre, designed by the famous architect Fan Wenzhao, was unveiled and opened. The Shenbao described the newest movie palace in Shanghai at that time as "a huge round tower at its entrance...dignified and magnificent." The Majestic Theatre was invested and built by the Asian Cinema Company of veteran film operator He Tingran. On the opening day, it screened the 20th Century Fox color musical "Moon Over Miami". In response to the name of the theater, it was specially translated into "Mei Yue Qi Hua". The Majestic Theatre quickly became the top theater with the best facilities in Shanghai. In September 1942, the domestic film "Spring", adapted from Ba Jin's novel, was screened three times a day and was full for several days. In the early summer of 2017, after five years of renovation, the Majestic Theatre "regained its curtain flavor" and was given the function of movie screening again.
In order to actively respond to Jing'an District's creation of the city's first "International Consumption Center City Digital Demonstration Zone" and realize commercial digital transformation, Shanghai CITIC Square and Shanghai Performing Arts Co., Ltd. established a comprehensive strategic partnership in April 2023 to explore the development of new Shanghai-style culture through the linkage between art and business and resource integration.
Under the positioning of "new urban experience, new living space", Shanghai CITIC Plaza uses digital art as a medium to create a new urban experience space by combining sports, health, culture and art, catering, fashion trends and other ways that focus on experience and fit the young groups. The huge user traffic and the IP resources of Shanghai Majestic Theatre form a commercial and cultural interaction. Many IP projects of Majestic Theatre operated by Shanghai Performing Arts Co., Ltd., such as "The Sound of Music", "Flowers", and "Youth Taboo Game", provide "art life within reach" experience in CITIC Plaza through multiple forms such as art curation, celebrity sharing, and art flash mobs.
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