Why is this community business worth paying attention to? Pufa Sanlin Impression Plaza opened

Release time:Jun 25, 2024 13:10 PM

On the morning of June 25, Shanghai's first Impression Mall, Pudong Development Bank Sanlin Impression Mall, was officially unveiled. In the 50,000 square meters of space, there are 36 national and regional first stores, and the top five merchants in the consumer review list account for nearly 45%, which can almost meet the consumption and leisure needs of all age groups. The location close to Exit 5 of Luheng Road Station on Metro Line 8 also allows it to serve the Sanlin consumer group in Pudong and extend its reach to the Pujiang area in Minhang.

The reporter learned that Pufa Sanlin Impression Mall is the first project of the Impression Mall brand of Intime Group in Shanghai, and it is also the first shopping mall project of Pudong local state-owned enterprise Pufa Group. Such an urban micro-renewal commercial project integrating "shopping center and community center" to some extent represents the current renewal direction of Shanghai's community commerce.

The commercial market is too competitive, but the community is still full of opportunities

In August 2023, Shanghai Pufang Group and SCPG Shanghai signed an agreement, with the former acting as the builder and the latter as the operator, to conduct "light-asset" full trusteeship of Shanghai Pudong Development Sanlin Impressions. Some professional self-media believe that this proves that the degree of involution of Shanghai's commercial space has further intensified, and well-known real estate companies have begun to divide up the business of the community.

This judgment is not without reason. In addition to choosing the Sanlin plot, SCPG Shanghai also chose Tangzhen when entering the Pudong market. It is reported that in December this year, the Pufa Tangcheng Impression World, which was jointly created by Pufa Group and SCPG, will also be unveiled. With the subway as the hub, the project will further activate the new consumption pattern of Tangzhen and lead a vibrant and diversified lifestyle.

At this moment, the "business war" in Sanlin area has just begun. According to insiders, not far from Pufa Sanlin Impression Plaza, real estate companies such as China Resources have also won the operating rights of some community commercial entities.

"If it were five years ago, real estate companies might not value these 'small' shopping malls." A person in the commercial real estate industry told reporters that in the past, commercial real estate companies generally focused on owning shopping malls. In the past two years, the market has increased Competition is fierce, but structural contradictions in the existing market are highlighted. There is an urgent need for high-quality real estate companies to enter the custody operation and change the business situation.

The deeper reason is that in recent years, the main business of real estate development has suffered setbacks and liquidity has been under severe pressure. Under the pressure of reducing leverage and debt, real estate companies have taken "light asset" trusteeship and operation of existing shopping malls as the "second curve" of development. The person in charge of the Pufa Sanlin Impressions project said that although the current commercial market competition in Shanghai is fierce, the community is still full of opportunities. Taking Pufa Sanlin Impressions as an example, Sanlin is the core residential area in the southern part of Pudong. With the expansion of the city and the influx of population, Sanlin has gathered more than 300,000 high-quality and high-spending residents, but there is a lack of high-quality centralized business in the area.

The Pufa Sanlin Impression Mall that was launched on the market this time not only does not shy away from its positioning as a community business, but also specifically proposes the concept of a "shopping center and community center" dual center in one.

What is a dual center? It means that when you walk into this mall, you can not only meet your shopping needs, but also meet your needs for community activities and development.

The reporter learned that the commercial complex has introduced 36 national and regional first stores, including various leisure and entertainment scenes such as cinemas, supermarkets, rock climbing, and children's standard swimming pools; there are also food spaces such as Rich Lady Seafood Restaurant, Magic Teppanyaki, Shi Shang Rou Duo Duo, and Mu Yin Fu Bing; there are also multi-format quality consumer brands such as Qingshan Academy, Dr.wuyou, and Jiumu Miscellaneous Store.

A relevant person in charge of Pufa Group said that at the beginning of the project planning, everyone put the improvement of the regional business environment in the first place and focused on integrating the community ecology. This time, the mall clearly created three friendly spaces: parent-child friendly, pet friendly, and community friendly. Today, the outdoor lawn has become a paradise for parent-child interaction and growth; the standard children's swimming pool provides children with a safe and interesting play space; the terrace garden allows people to enjoy the harmony of nature and wind. In addition, by setting up pet-friendly signs and pet-friendly merchants, providing pet-exclusive elevators, pet strollers, pet walking ropes and other intimate facilities, pets can also enjoy the warmth and care of home here. Family barrier-free toilets, wheelchairs and reading glasses exclusively for the elderly, as well as guidance on the use of electronic products and membership systems, also meet the needs of community customers of different ages and different needs.

It is worth mentioning that the "Manager Plan" launched by SPD Sanlin Impression Mall provides entrepreneurial opportunities for residents in the surrounding area. Currently, the mall has introduced selected manager brands such as Li'sPet, Lachouchoute, Roof Cafe & bar, Agan Jilin BBQ, and Qianyu Nail & Eyelash, which not only explores a new path to break the bottleneck of homogeneous operation of malls, but also provides an ideal platform for brand managers who are interested in personal entrepreneurship to display their talents and realize their values.

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