1.7 million residents have benefited, and Jing’an District has been promoting public welfare movie distribution services for 10 years

Release time:Jun 06, 2024 11:44 AM

On June 6, the launch ceremony of the 2024 Jing'an District Charity Movie Distribution was held at the Jing Theater in North Shanghai. Reporters learned from the event that Jing'an District has implemented public welfare movie distribution services since 2014, investing real money every year to subsidize movie ticket prices. In the past 10 years, it has served nearly 1.7 million community residents in the district and screened nearly a thousand domestic and foreign masterpieces. It is the most popular and local public cultural brand project in the district.

The reporter learned that Jing'an District's "Public Welfare Movie Distribution" has repeatedly won the first place in the public satisfaction evaluation of the district government's practical projects. In 2014, the "5 yuan to watch blockbusters" movie distribution model was launched for the first time.

Through public welfare film distribution, red dramas are delivered to residents. Jing'an District is the birthplace of the Party's first Party Constitution. The high-definition drama video of "Fu Deli" is a literary and artistic party class that fully embodies the characteristics of Jing'an. At the reception site, more than 100 "Fuxing Delhi" literary and art party classes have been arranged.

Charity movie distribution is a warm service. Hubei Cinema holds special movie screenings for people with disabilities every month, carefully selecting films suitable for people with disabilities. The theater provides admission and viewing guidance services for people with disabilities, creating a warm and friendly viewing environment.

Through participation in public cultural activities, the hardware and software of established cinemas have been further improved. In the past 10 years, as the main implementation body of the public welfare film distribution project, Shanghai North Cinema has opened a total of 2,072 public welfare film screenings, attracting more than 870,000 people to watch. In 2018, after upgrading and renovation, the Hubei Cinema located at No. 500 Luochuan East Road now has 6 screening halls, equipped with advanced all-laser projection equipment, providing 4K laser 3D projection and Dolby Atmos experience.

"Produced by Jing'an" accounts for half of the box office of "Produced by Shanghai"

As an important part of the cultural and creative industry in Jing'an District, the film and television industry is the target of development by the Jing'an District Committee and District Government. In 2014, Jing'an's most important film and television industry carrier, the "Huanshang International Film and Television Industrial Park" project, was fully launched. Under the leadership of the district's special work promotion team, it has gradually been built into a world-class film and television base that integrates industry, academia and research. In 2017, Jing'an District took the lead in the city to introduce a district-level special support policy for the film and television industry, and launched an upgraded version of the industrial policy "Jing Jiu Tiao" during the 24th Shanghai International Film Festival in 2021. Special policies have supported more than 200 film and television projects, and special support funds of nearly 120 million yuan have been allocated.

The zone is home to a number of well-known film and television companies such as Bona Pictures, iQiyi Pictures, and Shanghai Film and Television, and has attracted famous producers, directors, and screenwriters such as Jia Zhangke, Wang Xiaoshuai, Ning Hao, Guan Hu, Wen Muye, and Rao Jun. Lead its subsidiaries to settle in. More than ten outstanding films produced by Jing'an, such as "Eternal Life", "When Will the Moon Come" and "Wushuang", have won awards at the Berlin International Film Festival, Tokyo International Film Festival, Hong Kong Film Awards, China Film Golden Rooster Awards, etc., and have great influence at home and abroad. It has won more than 100 powerful film and television awards. Films such as "I'm Not the God of Medicine", "Unknown" and "Sky King" were among the box office leaders of the same period. For two consecutive years, CCTV's opening dramas "In the World" and "Flowers" are masterpieces invested or produced by Jing'an Film and Television Company. "My Motherland and Me", "I Love My Fathers" and "Flowers" were all shot by Jing'an Enterprises in Jing'an District. According to incomplete statistics, more than 250 films have been launched in Shanghai with Jing'an District film and television companies as the first producers, with box office revenue of nearly 14 billion yuan. "Jing'an produced" films account for half of the "Shanghai produced" box office.

This year, the two screening locations will deliver more than 500 special screenings.

In late June, the 2024 charity film distribution will be officially implemented. This time, the Hubei Jing Theater located at No. 459 Urumqi North Road will be added as a delivery and screening point. The two screening points will deliver more than 500 special shows throughout the year, covering 14 streets and towns in the region. The delivery method includes online and offline parts. The online channel is to collect and purchase tickets through the "Jing'an Cultural Charity Distribution and Cultural Tourism Consumption" WeChat applet, while offline paper tickets will continue to be distributed to the neighborhood committees under each street and town. It is convenient for elderly audiences to purchase tickets on site.

The "Jing'an Cultural Public Welfare Distribution and Cultural Tourism Consumption" WeChat applet was launched in 2020, with currently 138,000 registered users. In addition to receiving various public cultural coupons, it also added aesthetic education classes, situational party classes and other sections to provide users with more wealth Excellent cultural resources with Jing’an characteristics and high-quality public art education supply.

This event is hosted by the Shanghai Jing'an District Culture and Tourism Bureau and hosted by Shanghai Hubei Cinema Co., Ltd.

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