Blue Dream Song cruise ship launches maiden voyage from Shanghai home port, replicating Zheng He's epic voyage to the West

Release time:Jun 05, 2024 17:46 PM

Starting tomorrow, the Chinese-owned cruise ship Blue Dream Song, which cost nearly 200 million yuan and returned after 81 days of upgrades and renovations, will begin its maiden voyage of five days and four nights from Shanghai to Fukuoka, Japan, from the Shanghai North Bund International Passenger Transport Center.

Previously, many cruise ships, including the domestic cruise ship Edamadu, MSC Glory, Royal Caribbean Spectrum of the Seas, and China Merchants Viking's China Merchants Edon, have started sailing to surrounding countries with Shanghai as their home port. . The addition of Blue Dream Song will further enrich the selection of cruise products at Shanghai’s home port and boost the development of Shanghai’s cruise economy.

"Lohas Town" on the sea brings a different experience

The Lembongan Song cruise ship, with a gross tonnage of 42,000 tons and a maximum passenger capacity of 1,580 people, launched its Shanghai home port route as early as May last year under the name Lembongan Star, becoming the first cruise ship to resume international cruise routes from its Shanghai home port. After nearly three months of renovation, the newly renovated Blue Dream Song has the theme of China's first "Marine Lohas Town" and will launch a number of medium and long-distance routes ranging from 7 days to 33 nights, with many The Shanghai home port cruise ship jointly operates routes to surrounding countries.

Lembrane Cruises is committed to developing innovative routes to diverse premium destinations. In its maiden voyage departing on June 6, Blue Dream Song will take nearly a thousand guests on a sea cruise to Fukuoka, Japan, and then return to Shanghai by ship after a local tour; on the 8-day, 7-night Dragon Boat Festival cruise, Croatia’s “Cello Queen” Anna Ruzner will make her domestic "sea debut" on a cruise ship. In subsequent voyages, Blue Dream Song will also launch special theme routes such as Chinese style concerts, offshore boxing matches, and Hokkaido maple hunting tours.

Restaurants on the Lembongan cruise ship. Photo by Meng Yuhan

The reading area on the Lembongan cruise ship. Photo by Meng Yuhan

Among them, the "Epic Voyage to the West - A 33-night Tour of Asia with Blue Dream Song", which will set sail on November 26 this year, was recently released and has received widespread attention. This ultra-long characteristic route is the first of its kind to have a "one route and four home ports" setting. It will pass through 10 countries and regions and call at 15 ports, tracing the footprints of Zheng He's voyages to the West and retelling the story of the epic route. During the voyage, in addition to stopping at two traditional cruise destination countries, Japan and South Korea, Lembongan Song will also take tourists to in-depth visits to seven ASEAN countries including Vietnam, Cambodia, Thailand, Malaysia, Singapore, Brunei, and the Philippines, creating a unique cultural experience for tourists. Scenic experience.

The grand launch of Blue Dream Song marks the opening of a small but beautiful "boutique cruise" window in the cruise era of "big ships and new ships", which will further expand the product series of medium and long-term routes departing from domestic home ports.

As the birthplace of China's cruise culture, Hongkou District, where the North Bund International Passenger Transport Center is located, actively promotes the innovative development of the marine economy and places the cruise industry at a high level in economic development. After decades of exploration and accumulation, Hongkou has initially formed an economic system featuring high-end shipping services, attracting more than 4,700 cruise companies of varying sizes to settle there.

Gu Jinshan, Secretary of the Party Committee and Chairman of Shanghai International Port Co., Ltd., said at the maiden voyage ceremony held today: "The Blue Dream Song cruise ship's maiden voyage in Shanghai not only carries the people's beautiful expectations of 'poetry and distance', but also embodies It has demonstrated the confidence and determination of all parties in the cruise industry for the prosperity of the cruise economy. The deep integration of cruise tourism and cultural communication will help build Shanghai’s international cruise hub port and make new contributions to the construction of Shanghai’s world-famous tourist city.”

Croatian "Cello Queen" Anna Ruzner, who will perform on the Lembrane Dragon Boat Festival cruise, has already started enjoying her trip to Shanghai in advance. Photo by Meng Yuhan

According to Li Qian, secretary of the Hongkou District Party Committee, the Blue Dream Song docked at the North Bund today looks like just a ship, but behind it is a huge consumer group, representing a consumption phenomenon. Relying on the cruise home port route, further deepening the integrated development of "business, tourism, culture and sports" and allowing new consumption patterns and consumer groups to gather here will be the next step for the North Bund International Tourism Resort and Hongkou District.

As of May 26 this year, it will be the first anniversary of the resumption of international cruise routes from the Shanghai home port. During this period, Shanghai has seen more than 220 international cruise ships entering and exiting Shanghai, and about 700,000 people entering and exiting the city. Since the beginning of this year, the number of cruise ships entering and exiting Shanghai has exceeded 130, an increase of nearly 60% compared with the same period last year. Gu Jinshan revealed that Shanghai Port has always occupied more than 50% of the country's cruise market share, becoming the only city in the country that has achieved full industry chain coverage of cruise R&D and construction, cruise operations, and cruise port services, striving to create a "Shanghai with high-quality development of the cruise economy" sample".

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