Shanghai International Film Festival launches 50-yuan "warmth screening" for the first time

Release time:Jun 06, 2024 12:09 PM

At 12 noon on June 7, the 26th Shanghai International Film Festival will officially open tickets. A reporter from Jiefang Daily and Shangguan News learned from the Film and Television Festival Organizing Committee that this year’s film festival will launch a 50-yuan “warmth session” for the first time, and incrementally put in ticket machines, which can be used before, during and after watching the movie. Improve the movie-watching experience. The Shanghai International Film Festival is a people's festival. This year's film festival continues to serve the people, benefit the people, and benefit the people, allowing movie fans to enjoy the feast of light and shadow while feeling the temperature and style of the city.

The "Warmth Field" launched for the first time this year is a special gift from the Shanghai International Film Festival to the audience. During the film festival, six city center cinemas, including Shanghai Cinemas, Grand Guangming Cinema, Cathay Cinema, Tianshan Cinema-Hongqiao Art Center, Shanghai Science and Technology Cinemas, and Duoyunxuan Dolby Atmos Cinemas, jointly launched the "Warmth Cinema". Give back to movie fans with a discounted ticket price of 50 yuan, for a total of 50 shows. At the same time, ticket prices for theaters in outer suburbs such as Chongming, Jinshan, Fengxian, Qingpu and Lingang New Area will continue to benefit the people, with a unified price of 50 yuan.

The 26th Shanghai International Film Festival will be screened from June 14th to June 23rd. The screening schedule is now online. Audiences can pay attention to the announcement information on the special page of Taopiaopiao Shanghai International Film Festival or the official website, official public account or official Weibo of Shanghai International Film Festival @Shanghai International Film Festival, and pay attention to the sales announcement and additional screening information. and changes in temporary films, theaters, and shows. After purchasing the tickets, the audience can go to the theater where the film is screened and collect the tickets at the Taopiaopiao Shanghai International Film Festival ticket machine according to the theater's instructions. Cross-theater ticket collection is not supported.

In order to optimize the ticket collection process, this year's Shanghai Film Festival not only ensured that every ticket collection machine was brand new and put into use, but also increased the number of ticket collection machines. After testing, scanning the QR code to collect tickets can be completed within 3 seconds, which can significantly shorten the time for viewers to collect tickets. The organizer reminds that in order to avoid excessive number of ticket collectors, crowding at the venue, etc. that may affect on-time admission, it is recommended that audiences arrive at the cinema one hour in advance to collect their tickets.

In order to make it easier for movie fans to "do their homework", this year's Shanghai International Film Festival has teamed up with the Shanghai Citizen Culture Festival to hold a series of lectures on "Light and Shadow Enter Thousands of Homes, Appreciating Truth, Goodness and Beauty". The three lectures that have ended have attracted more than 200,000 online and offline viewings by fans. , among which there are "enthusiasts" who have been coming to listen to the "Truth, Goodness and Beauty" lectures for two consecutive years. The TV screenings of this TV Festival for the benefit of the people are included in the "Social Aesthetic Education Plan" to expand the coverage of high-quality cultural supply.

A total of 461 films will be presented to movie fans at this year's Shanghai International Film Festival. In order to improve the service for movie fans and optimize the audio-visual experience, 47 screening theaters in the city will be upgraded to new subtitle machines this year. This year’s Shanghai International Film Festival also optimized its film scheduling strategy to screen series films and films with the same elements together. Such as the 100th anniversary of the birth of Masumura Yazozo in the "Salute to the Master" series, the 110th anniversary of the birth of Duras, the documentary unit, the animation unit, the "Orchid Elegant Rhythm: New Cultivating Opera Films" unit, New Vision IMAX, and Dolby Vision and other units, all have a round of films scheduled to be screened in the same theater, which makes it convenient for movie fans who love these types of works to "camp" in a theater to watch movies. Not only do they not have to rush to catch up, but they also have the opportunity to obtain exclusive ticket stubs for relevant units or theaters by purchasing movie tickets. , refrigerator magnets, canvas bags and other peripheral derivatives.

The Citizen’s Movie Watching Manual, which condenses the essence of the Shanghai Film Festival’s film schedule, will be available to movie fans again this year. This handbook, known as the "movie viewing guide" by movie fans, is jointly produced by the Shanghai International Film Festival, Youth Newspaper and Ctrip this year. It will be available for free to movie fans at 47 screening theaters before the opening of the film festival.

The Shanghai International Film Festival is not just for Shanghai movie fans. As an annual carnival for movie fans, the Shanghai International Film Festival attracts a large number of movie fans from other places, especially those from the Yangtze River Delta region, who come here every year. In order to allow out-of-town moviegoers to watch movies with peace of mind, many screening theaters, such as Shanghai Grand Guangming Cinema, Shanghai Majestic Theater, FANCL Art Center, Tianshan Cinema-Hongqiao Art Center Flagship Store, etc., have launched luggage storage services. Some theaters in shopping malls will offer parking discounts during the Shanghai Film Festival, and some theaters will also offer dining discounts. For example, Wanping Theater will sell mini burger platters, bacon potato salad and other discounted light meal packages.

On the poster of this film festival, Shanghai Cinemas, which was renovated last year, and the old Shanghai Grand Guangming Cinema, Cathay Cinema, and Lanxin Theater jointly light up the cultural star of the film city. This year's film festival launched the "Walking with Movies" city strolling route. Among them, three old theaters, Grand Guangming, Cathay Pacific, and Lyceum, are the first choice theaters for city walks. Starting from Guangming, which is known as the "No. 1 Cinema in the Far East", movie fans can measure the city with their feet, read about the outstanding historical buildings, and feel the style of Shanghai. Shanghai Cinema, Shanghai Film BOE-α Super Cinema, Tianshan Cinema-Hongqiao Art Center Flagship Store, Wanping Theater, Huangpu Theater, Shanghai Majestic Theater, Jiushi·Shanghai Mall Theater will also become the main theaters of City Walk. .

The Shanghai International Film Festival has also prepared a hand-drawn map for movie fans that collects themed routes of 10 theaters. The audience can walk along according to the map guidance, such as taking photos of old theater buildings with the newly launched derivative Tuanka Bookmark, and savoring the beauty of the city. Take home a souvenir puzzle of the check-in map - pack up the beautiful memories from the movie city and go home.

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