2023 Summer Consumption Season and Shanghai Fashion Life Festival officially launch consumption | Field | Shanghai

Release time:Apr 14, 2024 00:40 AM

On June 30th, 2023, the summer consumption season and Shanghai Chaozhou Life Festival were officially launched at the Hongkou Football Stadium.

On that day, in order to promote the standardized and healthy development of the e-commerce industry, Hongkou District issued the "Guidelines for the Protection of Intellectual Property Rights on E-commerce Platforms in Hongkou District", guiding and regulating e-commerce platform operators to fulfill their intellectual property protection obligations, improving the ability of e-commerce platform intellectual property risk prevention and dispute resolution, safeguarding the legitimate rights and interests of platform parties, intellectual property rights holders, platform operators and consumers, and providing strong support for the high-quality development of the e-commerce economy.

2023 Summer Consumption Season and Shanghai Fashion Life Festival officially launch consumption | Field | Shanghai

At the launch ceremony, Panasonic Group, Kraft Heinz, Dr., Shanghai Jiahua, Electrolux and other brand enterprises brought new products, including Panasonic Zhen fully embedded refrigerator, Weishida soy sauce sauce, Gao Fu staying up late moisturizing milk, Liu Shen Pocket accompanying egg, Bose QuietComfort noise cancelling earplugs II, etc; Many well-known domestic and foreign brands, including Minsheng Bank, Longhu, Xiaolizi Football, Kurui Football, Shanhai Chaochuang, Shangzhan Industrial, SPORTS17, Xiaochongshan Rice Wine, etc., have also brought their ingenious products and fun interactive games, building a platform for trendy voices.

The reporter learned that during this trendy lifestyle festival, a lot of articles were written around the word "tide", focusing on sports as a consumer hot topic that has attracted the attention of Generation Z. Football players Yu Hai, Peng Xinli, several sports experts, and young users of the Dewu App launched a vivid "football carnival". Football stars, experts in the field, and cross disciplinary experts who love football gathered together, driving a wave of sports fever through 5V5 team battles, 1V1 individual battles, as well as innovative gameplay such as football darts and football table tennis.

Dewu App and Shanghai Innovation and Creative Design Research Institute have officially launched a strategic cooperation. Through this strategic cooperation, the two sides will rely on platforms such as "Design Universe" and "Youth Brand Conference" to jointly support city level activities such as the "World Design Capital Conference", "May 5th Shopping Festival", and "Shanghai Manufacturing Excellence Expo"; Jointly establish the DIIS x material industry acceleration laboratory, and carry out cooperation on industry standards, trend reports, and cutting-edge field white papers; Jointly build a "Design Innovation Incubator" platform, work together to create incubation and acceleration plans for new consumption, new fashion, metaverse and other fields, and promote the development of Chinese design driven brands. Let youthfulness and trendiness become the "new supply" of Chinese manufacturing to original and Chinese design, helping Hongkou further build a new fashion consumption landmark where trendy brands gather, trendy people gather, and trendy products gather, and helping Shanghai accelerate the construction of an international consumption center city.

During the 2023 summer consumption season and the Shanghai Fashion Life Festival, multiple themed events will be held, including the first Chinese football carnival "Waldorf World Ball", the Hong Kong Jinchao · Yiqi FUN series, and the NBB2023 "Seeing Romance" art season, to promote the cross-border integration of commercial and cultural IP and fashion creative design.

In addition, Hongkou District will focus on China-Chic's original, sports, outdoor economy and other consumption hotspots that have attracted the attention of Generation Z around the word "Chaos", integrate multiple resources such as cultural, tourism and sports conferences, further strengthen the cross-border linkage of consumption, foster and expand emerging consumption patterns, create a strong consumption atmosphere, and launch a number of featured theme activities.

Offline, relying on carrier resources, it will ignite a summer consumption boom. Raffles on the North Bund celebrates its second anniversary with the return of modern sky sound waves, the arrival of Dawensee and Hapewell at the music festival, as well as millions of subsidies and hot markets to activate summer dopamine; Jinchao Lane 8 has launched activities such as "Gentleman Life Exhibition", "NUMBER 7", and "Hong Kong Jinchao · Art Start FUN" to attract customers through architectural projection shows, special installation exhibitions, and interactive markets; Ruihong Tiandi has launched a Chinese style cocktail party Hanfu experience activity, as well as ancient style games such as throwing pots, pounding balls, and cuju for collecting badges and checking in.

On the online side, relying on the advantages of the Dewu App, we can cater to the high demand for sports consumption among young people in the summer, from outdoor activities such as cycling, motorcycles, fishing, camping, to popular scenes such as summer dressing and outings. It is reported that over a thousand domestic and foreign sports brands have settled in the Dewu App, covering dozens of professional fields that young people are passionate about, such as basketball, tennis, cycling, skateboarding, and camping.

The 2023 Summer Consumption Season and Shanghai Fashion Life Festival are jointly hosted by the Shanghai Municipal Commission of Commerce and the Hongkou District People's Government, and jointly organized by the Hongkou District Commission of Commerce and Shizhuang Information Technology.

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