Today's data selection: Jewelry gold prices return to the prefix 5; 70% of consumers accept ice cream prices below 10 yuan
Data from the Shanghai Gold Exchange shows that domestic gold prices fell rapidly after hitting a high of 577 yuan/gram on April 15, and fell to 544 yuan/gram on April 23. After the May Day holiday, the price of gold climbed to a high of 578 yuan per gram on May 20, and the price of gold jewelry even exceeded 742 yuan per gram, but fell sharply on May 23.
Today, the official websites of gold jewelry brands such as Chow Tai Fook, Luk Fook Jewellery, Chao Acer, Chow Sang Sang and Lao Miao Gold show that the gold price of their domestic pure gold jewelry has dropped to 715 yuan/gram, and the actual price obtained by some merchants is less than 600 yuan. In addition, the actual price of gold jewelry from many online merchants has reached 530 yuan/gram.
The Dragon Boat Festival is approaching, and the sales of rice dumplings have reached a peak in Shanghai these two days. In the morning, a long queue formed in front of the rice dumpling sales window of a time-honored restaurant on Nanjing Road in Shanghai. According to the staff, 20,000 to 30,000 rice dumplings can be sold a day. In many supermarkets, reporters saw that Dragon Boat Festival seasonal products were also put on shelves early. In addition, many consumers choose to make rice dumplings by themselves, which also drives the sales of pork, glutinous rice, rice dumpling leaves, etc.
According to The Paper, recently, some media reported that according to the Moutai Ice Cream Mini Program, 7 Moutai Ice Cream flagship stores are currently suspended, including stores in Beijing, Guangzhou, Shenzhen, Qingdao and other major cities. In addition, Chengdu The Vientiane City store status is relocating.
In this regard, a person close to Moutai told reporters that the WeChat applet currently viewed belongs to the Yinbao system terminal retail system previously used by the company. It shows that the suspension of operations is due to system replacement and the store is operating normally. Based on data management needs, the company is developing and customizing a new Moutai ice cream marketing management system, including marketing management, store retail, WeChat applet, etc. The previously used Yinbao system terminal retail system will be gradually replaced, and the replacement is expected to be completed by the end of the year.
70% of consumers accept ice cream priced below 10 yuan
According to the relevant person in charge of Chongqing Hema region, consumers this year pay more attention to quality-price ratio, and products that can highlight quality and affordability are more popular. The prices are also more concentrated in the mid-range, with prices ranging from 5 to 10 yuan/box. Prices range from more than 1 yuan/box to 2 or 30 yuan/barrel. "Ice cream assassins" are rare.
Statistical analysis of the "2022-2027 China Ice Cream Industry Market Panoramic Research and Development Prospects Forecast Report" shows that the "ice cream price" hurting consumers is not unrelated to the deviation from general consumption expectations. The report shows that the price accepted by netizens for a single ice cream is mostly 3-5 yuan, accounting for 37%; followed by 5-10 yuan, accounting for 33.9%; the price accepted by netizens is 10-20 yuan, accounting for 16.3%; The proportion of those who accept prices of 1-3 yuan is 11%; the acceptance rate of prices above 20 yuan is only 1.8%.
Senior retail analyst Yang Yu analyzed that high-priced ice cream represented by Zhong Xuegao has gradually become unpopular with consumers, which may be a sign that the ice cream market has returned to normalization and health. In the past few years, there has indeed been some excessive marketing and hype in the high-priced ice cream market, which has led to some consumers becoming disgusted with high-priced ice cream. In addition, as consumers’ requirements for health, quality and taste continue to increase, they are more inclined to choose ice cream brands with affordable prices and high quality.
Jiangsu province has abolished the lower limit on interest rates for first- and second-home loans
A reporter from the main station learned from the Jiangsu Branch of the People's Bank of China that following the cancellation of the lower interest rate policy for first- and second-home loans in 10 districts and cities in Jiangsu, Xuzhou, Changzhou, and Zhenjiang also canceled the lower limit on first- and second-home loan interest rates on June 1. The lower limit of the interest rate policy for home loans is determined by commercial banks independently and reasonably based on factors such as their own operations and customer risk status. At present, the three policies of canceling the lower limit of the mortgage interest rate policy, lowering the minimum down payment ratio, and lowering the provident fund loan interest rate have been fully implemented in Jiangsu, which will help lower the housing consumption threshold of residents, reduce the repayment burden of home buyers, and boost market confidence.
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