200 selected holiday cultural and tourism activities in 8 major sectors are about to be launched, "Enjoy Shanghai and enjoy the Dragon Boat Festival"

Release time:Jun 06, 2024 12:17 PM

Since the beginning of this year, Shanghai’s holiday cultural tourism market has accelerated its recovery in an all-round way. Holidays such as the Spring Festival, May Day and National Day have become important nodes that promote the continued heating up of the cultural tourism consumer market. As the Dragon Boat Festival approaches, the Municipal Bureau of Culture and Tourism seizes the Dragon Boat Festival holiday and continues to plan and launch eight major activities: "watch cultural museums, watch art exhibitions, enjoy good dramas, listen to songs, come to sea to take exams, enjoy aesthetic education, visit scenic spots, and taste delicious food" The 200 special recommended activities of "Enjoy Shanghai and Enjoy the Dragon Boat Festival" holiday cultural tourism selections invite citizens and tourists to enjoy the Dragon Boat Festival.

Intangible cultural heritage and folk customs are integrated and renewed, and traditional culture becomes "trendy"

The Dragon Boat Festival is a traditional festival of the Chinese nation and the first festival in my country to be selected as a world intangible cultural heritage. During this year’s Dragon Boat Festival, many traditional intangible cultural heritage folk customs in Shanghai will be put on new cultural and tourism costumes and enter Shanghai’s ancient towns, business districts, scenic spots and communities in a form that citizens and tourists love to see, allowing citizens and tourists to taste the richness of traditional culture in an immersive interactive experience Connotation, feel the charm of Dragon Boat Festival folk customs.

During the holiday, various districts in Shanghai will hold cultural and tourism activities with their own characteristics to provide citizens and tourists with diversified leisure options. Among them, Minhang Pujiang Country Park will hold the Dragon Boat Festival Cultural Festival, Baoshan International Folk Art Expo will launch the Dragon Boat Festival Folk Customs Garden Party, and Qingpu Zhujiajiao Ancient Town will carry out the Hanfeng Wonderful Night event. Citizens and tourists can wear Hanfu at these events and experience traditional folk customs such as making rice dumplings, applying cinnabar, and throwing pots; in Baoshan Meilan Lake and Qingpu Panlong Tiandi, the 17th Dragon Boat Cultural Festival and Backpacking Dragon Boat Race will be held during the Dragon Boat Festival holiday, respectively, renewing the Dragon Boat Festival dragon boat racing tradition through the "water outdoor" method; Jinshan Huakai Marine Ecological Park will combine the Dragon Boat Festival folk customs with the camping trend, and plan to launch the "Dragon Boat Festival Camping Garden Party" in the sea of flowers. In community cultural activity centers at all levels in the city, a series of rich experiential folk activities such as mugwort and calamus bouquets and sachet making will also be unveiled one after another.

In the Jinqiao International Community, the Four Seasons Shanghai·Dragon Boat Season themed cultural tourism market with the theme of "VisitShanghai" will be held on June 9, inviting people from abroad in Shanghai to experience Shanghai-style cultural tourism feast. Sinan Mansion will hold a new Chinese instrumental music group concert, combining traditional and trendy music styles to bring the public a three-day Chinese street corner music experience. In addition, a series of Dragon Boat Festival intangible cultural and creative products that combine traditional elements with fashionable styles will also be unveiled at Hongkou Jinchao Lane 8 Market. Through community, street corner and market activities, the trendy elements of "fireworks smell, literary style, fashion sense, and urban charm" are embedded into traditional culture and presented.

Cultural museums and art exhibitions have a lot of good shows, and the city's popularity "gathers"

Visiting cultural museums and art exhibitions have become the “reasons for liking Shanghai” for many citizens and tourists. During the Dragon Boat Festival holiday, Shanghai will launch a series of cultural museums and art exhibitions and offline arts activities to meet the diverse and multi-level cultural needs of the masses and help "gather" Shanghai's holiday tourism popularity.

Before and after the Dragon Boat Festival holiday, the 2024 Shanghai Cultural Heritage Season series of activities with the important content of perceiving the splendid China, encountering the handiwork of masters, and tasting Shanghai-style innovation will follow one after another. The major sections connect key activities across the city. During the holidays, the Shanghai Museum held an exhibition of cloisonné enamelware donated by Zhang Zongxian, the Shanghai World Expo Museum held an exhibition of Chinese shadow puppetry and light and shadow art, the Museum of Contemporary Art held "Impermanence: Forty Years of Campana Studio Design Exhibition", and the Minhang Museum held Minhang Huainan In addition to cultural heritage exchange exhibitions, the city’s cultural and museum venues will also launch various high-quality special exhibitions to create a rich spiritual journey for citizens and tourists.

At the same time, the immersive live performance "SAGA City of Light", the ballet "Swan Lake", the dance drama "Li Qingzhao", the magic drama "Amazing Night at the Art Museum Starry Night" and other high-quality performances will be staged in turn, with Jingkun Huaiyue and other theater troupes Multiple performances of classic plays will be carried out in more than ten districts across the city. Various forms of offline cultural activities such as concerts, music festivals, dramas, movies, and drama performances will be scheduled intensively during the Dragon Boat Festival to provide citizens and tourists with the best of the Dragon Boat Festival. Cultural feast.

"Culture, business, tourism and sports" are coordinated and coordinated, and the consumer market is booming

In the past two years, emotional value and experience-based consumption have become popular, and "culture, commerce, travel and sports" have become an important engine for high-frequency consumption of a better life. During the Dragon Boat Festival holiday, Shanghai's "culture, commerce, travel and sports" will continue to integrate and link, activating all aspects of cultural and tourism consumption elements of "food, accommodation, travel, entertainment and shopping", and taking over the "May Day" holiday cultural and tourism consumption boom.

During the 3-day long holiday, Huangpu River Tour will launch special Dragon Boat Festival flights, bringing citizens and tourists a blend of cross-strait beauty and national cuisine; Suzhou River music and performing arts flights will continue to be updated during the holiday, and saxophone, violin, and pipa will gather in Suzhou Along the river, create a new highlight of the "one river and one river" urban traffic entrance. Traffic-based competitive events such as the 2024 China Automobile Venue Professional League and the Fearless Contract Shanghai Masters will be launched in full swing. Limited-time ticket discounts will be launched at the Oriental Pearl Tower and Shanghai Eternal Scenery Zone. Haichang Ocean Park will launch fireworks celebrations combined with intangible ironwork.

The city's key business districts have concentrated their efforts to attract citizens and tourists to experience shopping and leisure fun. Among them, the Nanjing Road business district will carry out activities covering multiple age groups such as the Shanghai Yoga Life Festival and the Silver Hair Exclusive Festival, while Xujiahui, North Bund, Yuyuan Mall and other business districts will launch various Dragon Boat Festival consumption promotion activities.

At the same time, the "Enjoy Shanghai·Enjoy the Dragon Boat Festival" holiday cultural and tourism activities will also be linked with Shanghai Summer International Consumption Season, Shanghai Nightlife Festival, Neighborhood Life Festival and other festivals. During this period, a series of special activities such as Museum Wonderful Night, Zoo Wonderful Night, Sports Night, E-Sports Animation Night, Terrace Season, Park Season, Waterfront Season, etc. will extend cultural tourism through the diversified and innovative "culture, business, tourism and sports" integration form. The tourism consumption chain has boosted nighttime consumption and empowered urban economic growth.

200 selected holiday cultural and tourism activities in 8 major sectors are about to be launched, "Enjoy Shanghai and enjoy the Dragon Boat Festival"

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