Nowadays, we need to assist the region in creating a fashion trend consumption landmark, and its products are the "memory killing" technology of many people | demonstration area | fashion
Speaking of Sony, the "80s", "90s" and even the Z generation are not unfamiliar. Recently, Sony Interactive Entertainment, one of the most influential brands in the global electronic gaming industry, has sparked another entertainment boom in Shanghai. At the Sony Charm Awards held at the Shanghai Bund International Esports Cultural Center from May 24th to May 28th, Sony showcased its business highlights and development status in China, including electronics, music, animation, games, film and television, technology research and development, and sustainability, with the theme of "Wonderland Roaming".
"Adhering to the corporate purpose of" moving the world with creativity and technology ", Sony is rooted in the Chinese market, and our goal is to bring the latest products and services of PlayStation game console to Chinese players at the first time." Jiang Kou, chairman and president of Sony Interactive Entertainment Co., Ltd., said that two years ago, Sony brought PlayStation 5 to China. Now its sales in the Chinese Mainland market have reached twice the sales of PlayStation 4 in the same period, and it still maintains a good momentum. In February of this year, Sony launched the latest generation of virtual reality equipment, PlayStation VR2, globally in China. This product provides the highest quality virtual reality experience in the industry and combines technologies such as human eye tracking, tactile feedback, and 3D sound effects to provide users with a deep immersion experience. "What PlayStation wants to do most in the Chinese market is to continuously bring emotions to players through technology and creativity, making games a channel for conveying emotions beyond entertainment."
In 2014, Sony Interactive Entertainment Co., Ltd. was attracted by the industrial development policies of the Shanghai Free Trade Zone, officially entered the Chinese market and settled in the Huangpu Xintiandi Business District. Over the past 9 years, Sony Interactive Entertainment has successively launched hardware products such as PS4, PS Vita, PS VR, PS4 Pro, PS5, PS VR2, as well as over 150 domestic game software in China. It has also launched a series of key projects such as the "China Star Plan" to support talent cultivation in the Chinese gaming industry and help Chinese original games enter the global stage. By promoting the culture of console games, we aim to promote the diversified and healthy development of the Chinese gaming industry. The staff of Sony Interactive Entertainment was delighted to learn that the Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone planned to help the demonstration zone deeply link imports and consumption through a series of measures, bringing more choices to consumers.
"Trendy consumer goods are a key introduced product in the import demonstration zone, and Sony is looking forward to putting more new, trendy, and explosive products on this platform to help the demonstration zone create a fashion and trendy consumer landmark." Sean Kelly, General Manager of Sony Interactive Entertainment's China Software Business Unit, introduced that during this year's Sony Charm Awards, the PS VR2 application "Meteorological Archives" made its global debut. This is an innovative tool that uses virtual reality technology to display climate change over the past 100 years and predict future climate change. Through immersive technology, complex scientific data is presented to help the public understand climate change and its impact on the future of the Earth.
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The announcement of the first batch of selected games in the third phase of the "China Star Plan" has also attracted industry attention. Sean Kelly said, "The 'China Star Plan' is an important part of Sony Interactive Entertainment's localization strategy, and it is also a reflection of our high importance and long-term commitment to the Chinese market. The support policy for the third phase of the project has been upgraded, with the first introduction of support from PlayStation Studio, integrating resources from global partners to serve the Chinese game development team. We hope that global players can experience the cultural charm contained in Chinese local games together."
Sony Interactive Entertainment's business involves the production, sales, and service of hardware products, as well as the introduction, distribution, promotion, and service of game content software. It is a business model that integrates cutting-edge technology, hardware products, and entertainment content. In the eyes of enterprises, the demonstration zone's understanding and in-depth research on the company's business have enhanced its confidence in future development. At the same time, it is also expected that the demonstration zone can provide more comprehensive policy support for promoting the creation, introduction, promotion and distribution of high-quality game content, provide more technical product content display platforms for enterprises, and continuously expand the national and global influence of the demonstration zone.