Nowadays, we need to assist the region in creating a fashion trend consumption landmark, and its products are the "memory killing" technology of many people | demonstration area | fashion

Release time:Apr 13, 2024 20:45 PM

Speaking of Sony, the "80s", "90s" and even the Z generation are not unfamiliar. Recently, Sony Interactive Entertainment, one of the most influential brands in the global electronic gaming industry, has sparked another entertainment boom in Shanghai. At the Sony Charm Awards held at the Shanghai Bund International Esports Cultural Center from May 24th to May 28th, Sony showcased its business highlights and development status in China, including electronics, music, animation, games, film and television, technology research and development, and sustainability, with the theme of "Wonderland Roaming".

"Adhering to the corporate purpose of" moving the world with creativity and technology ", Sony is rooted in the Chinese market, and our goal is to bring the latest products and services of PlayStation game console to Chinese players at the first time." Jiang Kou, chairman and president of Sony Interactive Entertainment Co., Ltd., said that two years ago, Sony brought PlayStation 5 to China. Now its sales in the Chinese Mainland market have reached twice the sales of PlayStation 4 in the same period, and it still maintains a good momentum. In February of this year, Sony launched the latest generation of virtual reality equipment, PlayStation VR2, globally in China. This product provides the highest quality virtual reality experience in the industry and combines technologies such as human eye tracking, tactile feedback, and 3D sound effects to provide users with a deep immersion experience. "What PlayStation wants to do most in the Chinese market is to continuously bring emotions to players through technology and creativity, making games a channel for conveying emotions beyond entertainment."

In 2014, Sony Interactive Entertainment Co., Ltd. was attracted by the industrial development policies of the Shanghai Free Trade Zone, officially entered the Chinese market and settled in the Huangpu Xintiandi Business District. Over the past 9 years, Sony Interactive Entertainment has successively launched hardware products such as PS4, PS Vita, PS VR, PS4 Pro, PS5, PS VR2, as well as over 150 domestic game software in China. It has also launched a series of key projects such as the "China Star Plan" to support talent cultivation in the Chinese gaming industry and help Chinese original games enter the global stage. By promoting the culture of console games, we aim to promote the diversified and healthy development of the Chinese gaming industry. The staff of Sony Interactive Entertainment was delighted to learn that the Huaihai Xintiandi Import Trade Promotion Innovation Demonstration Zone planned to help the demonstration zone deeply link imports and consumption through a series of measures, bringing more choices to consumers.

"Trendy consumer goods are a key introduced product in the import demonstration zone, and Sony is looking forward to putting more new, trendy, and explosive products on this platform to help the demonstration zone create a fashion and trendy consumer landmark." Sean Kelly, General Manager of Sony Interactive Entertainment's China Software Business Unit, introduced that during this year's Sony Charm Awards, the PS VR2 application "Meteorological Archives" made its global debut. This is an innovative tool that uses virtual reality technology to display climate change over the past 100 years and predict future climate change. Through immersive technology, complex scientific data is presented to help the public understand climate change and its impact on the future of the Earth.


Nowadays, we need to assist the region in creating a fashion trend consumption landmark, and its products are the "memory killing" technology of many people | demonstration area | fashion

The announcement of the first batch of selected games in the third phase of the "China Star Plan" has also attracted industry attention. Sean Kelly said, "The 'China Star Plan' is an important part of Sony Interactive Entertainment's localization strategy, and it is also a reflection of our high importance and long-term commitment to the Chinese market. The support policy for the third phase of the project has been upgraded, with the first introduction of support from PlayStation Studio, integrating resources from global partners to serve the Chinese game development team. We hope that global players can experience the cultural charm contained in Chinese local games together."

Sony Interactive Entertainment's business involves the production, sales, and service of hardware products, as well as the introduction, distribution, promotion, and service of game content software. It is a business model that integrates cutting-edge technology, hardware products, and entertainment content. In the eyes of enterprises, the demonstration zone's understanding and in-depth research on the company's business have enhanced its confidence in future development. At the same time, it is also expected that the demonstration zone can provide more comprehensive policy support for promoting the creation, introduction, promotion and distribution of high-quality game content, provide more technical product content display platforms for enterprises, and continuously expand the national and global influence of the demonstration zone.

Why do people choose the suburban park in Shanghai as the "place where dreams start"?, Overseas students returning to China to start their own businesses | Entrepreneurship | Suburban areas
Why do people choose the suburban park in Shanghai as the "place where dreams start"?, Overseas students returning to China to start their own businesses | Entrepreneurship | Suburban areas

Although only 28 years old, Shandong young man Xue Yunhao is already a "veteran entrepreneur". After graduating from Loughborough University in the UK and returning to China, he has had two entrepreneurial experiences in other provinces and cities. For his third entrepreneurial venture, he set his sights on Qingpu in Shanghai. "The park is big and new, and the office environment is very good!" This is Xue Yunhao's first impression of Shanghai Qingpu Overseas Chinese Entrepreneurship Park. Having settled in the park for just over a month, Shanghai Shike Fun Culture and Technology Co., Ltd., founded by him, has entered the right track of development, and the incubated trendy toy brand is about to face the market. The reporter learned that in September last year, the Qingpu Innovation Park located in the Hongqiao Business District officially opened, and soon became a dream destination for "Xue Yunhao". In less than a year, the park has attracted nearly 50 entrepreneurial enterprises, and among the nearly 200 international students working hard in the park, the vast majority are master's students

It is expected that the new output value will be about 5 billion yuan after production, and 7 major industrial projects in Xinzhuang Industrial Zone will be concentrated in the manufacturing industry
It is expected that the new output value will be about 5 billion yuan after production, and 7 major industrial projects in Xinzhuang Industrial Zone will be concentrated in the manufacturing industry

On June 30th, the Xinzhuang Industrial Zone in Shanghai held a concentrated groundbreaking ceremony for major industrial projects in 2023. Seven manufacturing projects, including Foster, Junjian Junze, and Aohua Endoscopy, began construction simultaneously, involving major equipment, biopharmaceuticals, new materials, fine chemicals, and productive service industries. It is understood that the 7 projects under construction this time have a total investment amount of 1.868 billion yuan, covering a total area of 134.48 acres. Among them, four new land acquisition projects and three existing renovation and expansion projects are expected to increase taxes by about 400 million yuan and increase production value by about 5 billion yuan after production. All 7 projects are in line with Minhang's "4+4" industrial positioning. The Xinzhuang Industrial Zone has started construction on 7 industrial projects in the same area, making manufacturing a key driving force for the park's economic development, while promoting the high-end and intelligent manufacturing industry in Minhang

Why Shanghai's "Project" Continuously Rises, 30 Years of Method | Service | Shanghai
Why Shanghai's "Project" Continuously Rises, 30 Years of Method | Service | Shanghai

In summer, Yang Quan, a delivery rider from Lincang, Yunnan, has once again encountered the toughest delivery season of the year. However, his heart is steadfast: the "Warm New Nest" new employment group service station in front of the Zhaofeng Square in Zhongshan Park is a harbor for him and his colleagues to shelter from wind and rain throughout the year, regardless of the extreme cold or heat. This is one of the many "warm new nests" in Changning District. Yang Quan, born on the banks of the Lancang River and born in the 1990s, did not know that in the bustling city center of Shanghai, many people used to live in shabby houses, some of whom also faced insurmountable difficulties such as serious illness and unemployment. The Huayang Road Street in Changning District, where Zhaofeng Square is located, is one of them. 30 years ago, grassroots cadres in Huayang visited day and night to understand the living conditions of all the disadvantaged groups and helped them solve difficulties one by one. From then on, a person who understands people

Do young people face three job search dilemmas? Shanghai Jinshan Holds a Theme Day Event for Employment and Entrepreneurship of College Graduates | Entrepreneurship | Jinshan
Do young people face three job search dilemmas? Shanghai Jinshan Holds a Theme Day Event for Employment and Entrepreneurship of College Graduates | Entrepreneurship | Jinshan

On the afternoon of June 19th, the 2023 "Yangui Jinshan · Employment in the Bay Area" theme day for employment and entrepreneurship of college graduates in the annuity mountainous area was held at the Haikuo Dong'an Cultural and Creative Industry Park. A series of activities were held on site, including the release of employment brochures, sharing of employment and entrepreneurship experiences, high-quality enterprise roadshows and talent recruitment, display of employment work achievements, comprehensive launch of seedling raising ceremony, and special recruitment activities, attracting a large number of key enterprises, internship bases, and college students to attend. It is worth noting that 52 companies participated in the on-site job fair that day, providing 212 positions and recruiting 570 people, with salaries generally ranging from 7000 yuan to 10000 yuan; Nearly 300 people entered the venue, received 238 resumes, and initially reached employment intentions for 75 people. At the launch ceremony, a skit titled "You and I on the Road to Job Seeking" was performed,

The outdoor space of the China Maritime Museum is open for free at night for the first time, and the exhibition of maritime heavy equipment showcases the new ocean | China | Museum
The outdoor space of the China Maritime Museum is open for free at night for the first time, and the exhibition of maritime heavy equipment showcases the new ocean | China | Museum

On June 13th, under the guidance of the Shanghai Municipal Transportation Commission and the Shanghai Municipal Oceanic Bureau, the "Exploration of Deep Blue: China Ocean Science and Deep Diving Exhibition" jointly organized by the China Maritime Museum and the Shanghai Marine Management Affairs Center was officially launched at the China Maritime Museum. The exhibition will be held in the second temporary exhibition hall of the museum and will last until October 8, 2023. This exhibition is the second exhibition of the "Contemporary China Maritime Equipment Series Exhibition" launched by the China Maritime Museum, following the "Blue Ship Theory". The exhibition is divided into four parts: "Comprehensive Science Examination", "Professional Science Examination", "Special Science Examination", and "Guarding the Blue Ocean". From the perspectives of technology, equipment, and nature, the exhibition focuses on showcasing the brilliant achievements of contemporary China's marine science examination and deep diving industry, explaining the harmonious coexistence between humans and the ocean, strengthening ocean awareness education, and helping to promote marine culture