Sales of Roewe new energy models in May increased by 21.5% year-on-year
On June 4, SAIC Roewe announced its sales volume in May 2024: In terms of new energy, relying on the strong advantages of the certified hybrid technology benchmark "DMH Super Hybrid Technology", the sales of hybrid models continued to rise, with a year-on-year surge of 882%, and in With the steady advancement of the "D Strategy", the brand's growth momentum has accelerated its switch to the new energy track, with overall new energy vehicle sales increasing by 21.5% year-on-year; in terms of fuel vehicles, sales of many popular models have increased, and the sales of the new Roewe RX5 have increased by 14% month-on-month. , the overall market share of Roewe brand fuel vehicles is stable.
Price wars have been rife since this year, but as the new energy vehicle market matures, consumers' focus has gradually shifted from price alone to technology and quality. The greatest advantage of any technology with long-term value is that it can withstand precipitation and carry long-term optimization iterations. Roewe, which has already "started" a technology war and a quality war, released the "DMH Super Hybrid Technology" technology brand on May 10, using the strongest performance and optimal indicators to meet users' upgraded quality needs and create long-term value for users.
As the first model in the Roewe "D family" equipped with a DMH super hybrid system, the Roewe D7DMH has previously achieved a real range of 1962km in a third-party actual test under harsh weather conditions with thunderstorms and strong winds throughout the day, once again refreshing the endurance of independent B-class cars. record, and the measured average fuel consumption per 100 kilometers is only 2.8L, the gold content is self-evident.
In addition to the Roewe D7DMH, Roewe has also recently launched a new member of the "D family", the Roewe D5XDMH, enriching its product line. Based on a precise insight into the core demands of hybrid SUV users, all Roewe D5XDMH models are equipped with a 1.5TDMH super hybrid system as standard, taking into account strong power and fuel economy. It can accelerate to 100 kilometers in only 6.9 seconds and has a measured comprehensive range of 1962 kilometers. , the measured fuel consumption per 100 kilometers is only 3.8L, ensuring that consumers can enjoy a driving experience of long battery life, low fuel consumption, and high power right away. Roewe D5XDMH provides consumers with a new 100,000-class hybrid SUV with all-round improvements such as longer battery life, stronger power, higher safety, greater comfort, and better quality, as well as an affordable car purchase policy with a limited-time rights price starting from 109,800 yuan. choose.
In the just-concluded 2024 Hybrid Vehicle Extreme Challenge, the "long-range new mainstream hybrid SUV" Roewe D5XDMH won the SUV/MPV category championship, winning four majors in one fell swoop, and became a brand new "new mainstream hybrid SUV" in the plug-in hybrid SUV market. Value King”.
In terms of fuel vehicles, the sales of the new Roewe RX5 increased by 14% month-on-month, solidifying the sales base. The new Roewe RX5 has advanced with four major qualities: "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in its class and "Double Excellent" safety rating from China Insurance Research Institute, German driving quality, and electric car-level NVH silent experience. Cumulative sales have exceeded 1.05 million, making it the quality-trusted choice of millions of car owners.
As Roewe continues to innovate and make breakthroughs in the field of technology, in the future, Roewe will also accelerate its return to the main track of new energy, continue to "speak with strength", accelerate the creation of the "first camp of plug-in hybrids", and bring benefits to consumers in China and even around the world. More high-quality new travel options.
