Special Live Broadcast of "Connecting Mountains and Seas, Shenqing Helps Buy" | Coffee and Tea in the South of Colorful Clouds Full of Happiness Flavor Exhibition and Sales Exhibition | Features | Coffee

On the morning of July 19th to 23rd from 10:00 to 11:00, Shangguan News, in collaboration with the Voice of the Yangtze River Delta and the program "Love the East", launched a special live broadcast program for the "Shanhailian Shenqing Banggou" Shanghai Counterpart Special Commodity Exhibition and Sales Fair. Today's live broadcast focuses on high-quality coffee and tea from the south of Caiyun.

Good Tea Meets Childlike innocence

The south of colorful clouds is rich in resources. As one of the core birthplaces of tea trees in the world, Yunnan's annual comprehensive tea production value exceeds 100 billion yuan. Among them, the tea making history of Pu'er tea has exceeded a thousand years, carrying diverse ethnic cultures and rich historical heritage. Different production areas with different elevations, geographical locations, and ecological environments have also created its unique business card of "one mountain, one flavor".

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Reason for recommendation: Laiyipu, a tea brand from Laiyifen, is made from sun dried green tea grown on high mountain trees and large leaves in Xishuangbanna, Yunnan. It is pollution-free and does not apply pesticides, making it an organic tea. At the same time, the process insists on zero addition, without artificial essence, pigment and preservative.

Road out of the circle: In the live broadcast room, Zhi Ruiqi, Vice President of Shanghai Laiyifen Co., Ltd., brought goods for this tea. It is reported that this tea adopts the form of "bagged tea+original leaves", which is easy to carry and consumers can also intuitively feel the quality of the tea. In addition, the packaging adopts Chinese children's works from the World Children's Art Exhibition, full of innocence and love, which is in line with the public welfare attributes of tea itself.

In recent years, Shanghai has formed a layout of 20 100-county 100-product direct stores, 20 100-county 100-product living halls and 174 100-county 100-product special stores in various districts, building a connection between "Shanghai needs" and "local areas." Can "bridge. According to Zhi Ruiqi, 41 special counters of "consumer assistance" stores were selected in Laiyi. In addition to tea, Yunnan "local products" such as flower nectar and small potatoes were also brought at the fair ".

In recent years, Shanghai has formed a layout of 20 hundred county and hundred product direct stores, 20 hundred county and hundred product living halls, and 174 hundred county and hundred product specialty store counters in various districts, building a bridge between "what Shanghai needs" and "what local can". According to Zhi Ruiqi, 41 "consumer assistance" specialty stores and counters in Laiyifen have been selected. At this exhibition, in addition to tea, Yunnan's "local specialties" such as Baihua honey and small potatoes were also brought.

Intangible cultural heritage that can be consumed

Reason for recommendation: Yangta Dabai Tea is located in the misty mountains of high mountains and dense forests. The buds and leaves are covered with fuzzy hair, and the tea is plump and heavy. The white hair is exposed, and the strands are silver white. The aroma is fragrant, the tea soup is bright, the taste is mellow and sweet, and it is easy to brew and drink.

The Road Out of the Circle: The biggest difference in craftsmanship between Jinggu Yangta Dabai Tea and general Pu'er Tea is that Dabai Tea does not kill or rub. The related traditional production techniques were selected for the fifth batch of intangible cultural heritage protection in Pu'er City in 2020.

Such good tea has been raised in the deep mountains for many years without anyone knowing it. Wang Huiqin, Chairman of Yunnan Jinggu Yangta Dabai Tea Factory, introduced during the live broadcast that he is grateful for Shanghai's counterpart assistance, which has enabled Yangta Dabai Tea to quickly and better exit the mountains and enter the market, and has helped establish a Yangta Ancient Tea Garden sightseeing experience area and a tea tourism cultural center in the local area, achieving "tea tourism integration" and achieving a "win-win" situation for ecology and economy.

Pu'er coffee

In recent years, domestic coffee has become a new hot spot in consumption, and multiple Yunnan coffee products have sparked popularity. Yunnan Province, known for its Tea Horse Ancient Road, has become the largest coffee producing region in China with the largest planting area and yield. The unique coffee flavor of "strong but not bitter, fragrant but not strong, and slightly fruity" touches the taste buds of the world.

Recommendation reason: The "Zebra Manor" planting base from Yunnan is located in the rainforest at an altitude of over 1800 meters above the Baimu Mountain. The geographical and climatic conditions are unique, and the high-altitude areas have a large temperature difference between day and night. Rainforest trees can also provide shade and moisture for coffee trees, making them rich and rich in taste.

In recent years, the seeds of Shanghai's counterpart assistance and cooperation have taken root and sprouted in the southwest border, the Three Gorges Reservoir area and the snow-covered plateau, and have borne fruitful fruits. Every step taken together is full of struggle and struggle, and every frame of scenery is full of beauty and hope.

In recent years, the seeds of Shanghai's targeted assistance and cooperation have taken root and sprouted in the southwestern border, the Three Gorges Reservoir Area, and the snowy plateau, bearing fruitful fruits. Every step we take together is full of struggle and hard work, and every scene is filled with beauty and hope.

Tea, coffee, melons and fruits, beef and mutton... Behind the dazzling array of "local specialties" at the 6th Shanghai Matching Region Specialty Commodity Exhibition and Sales Fair is the development of rural characteristic industries, bringing a continuous stream of "golden benefits" to the villagers.

Shanghai fully leverages its advantages in large markets, platforms, and circulation, actively explores new production and sales models that adapt to the development of the digital age, and strives to improve the city's consumption assistance work platform; Activate the demand side, transform the production chain, and connect the circulation chain.

A trade fair is only a few days away, and in the future, Shanghai will vigorously build an "never ending" trade fair, lead the construction of an "online and offline linkage" assistance platform, actively explore and implement new models of "four+" cooperation between Shanghai and its corresponding regions, continuously improve the industrial chain, and achieve zero distance between consumers and assistance products in various ways.