Is Li Jiaqi's apology acceptable? Li Jiaqi | Netizen | Apologize
On September 10th, well-known internet anchor Li Jiaqi responded to netizens' doubts about the increasing cost of a Huaxizi eyebrow pencil during her live streaming promotion, saying, "Sometimes I look for my own reasons. After all these years of salary increases, I haven't seen any serious work.".
This statement quickly caused a huge uproar online. Faced with criticism, Li Jiaqi posted an article on her social media account the next morning apologizing for her inappropriate remarks, saying, "I am already a makeup counter salesperson, and I deeply understand that everyone's work is hard and not easy.".
Li Jiaqi naturally bears the main responsibility for the "overturning" of his remarks. As consumers, netizens have the right to evaluate the quality and price of goods. As a livestreaming anchor, Li Jiaqi should patiently explain whether the products are "expensive" and "whether they are getting more and more expensive" to satisfy consumers' right to know, rather than shifting the topic to their salary and work attitude. As a well-known online anchor and public figure with significant influence, Li Jiaqi should not lose control of her emotions in public and make offensive remarks in front of the live broadcast footage of many netizens.
Looking back at the complete video of Li Jiaqi's controversial remarks, if combined with the context before and after, it seems that he did not deliberately offend consumers, but rather was more like an angry remark rushed out of excitement. In fact, during several hours of continuous live streaming, due to factors such as fatigue, tension, and pressure, it is difficult for online anchors to fully control their emotions, and it is also difficult to ensure that they do not say a wrong word when adapting and blurting out live lines. If Li Jiaqi deeply realizes that her remarks were inappropriate, sincerely apologizes for it, and earnestly learns from the lessons in future live broadcasts and makes practical improvements, is such an apology acceptable?
In recent years, top anchors have emerged as a remarkable phenomenon in the e-commerce field. They can stand out from millions of live streaming hosts for many reasons, but generally speaking, they cannot do without highly personalized characteristics. The image displayed by top anchors in front of the public is generally that of individuals with distinct personalities, rich emotions, and tangible qualities. It is precisely this personality trait that helps them gain the love and trust of their fans.
There are many pleasing elements in the personality traits displayed by top anchors. For example, Li Jiaqi's image in the minds of fans includes coming from an ordinary family and starting as a salesperson at an ordinary makeup counter; Having a keen perception and precise judgment of fashion and aesthetics; Strong empathy, considering product selection, quality control, pricing, and other aspects for fans to safeguard their interests; The conversation is witty, humorous, and full of infectiousness. These advantages have won him a large number of female fans, and some "beloved fans" even call themselves "Li Jiaqi Girls".
Of course, a vivid personality trait always contains some flaws and shortcomings. In fact, Li Jiaqi has made more than one inappropriate comment in the preface of the live broadcast camera. The problem is that if the anchor is required to always be objective, calm, and rational in front of the camera, with every sentence flawless, that lively personality traits will be lost, and anchors who lack personality traits and liveliness will also lack personality charm, making it difficult to win in market competition. Therefore, for some inappropriate remarks made by anchors, it may be equally important to comprehensively judge whether they were unintentional or intentionally offensive, based on the context before and after.
Regardless, live streaming hosts should always have a humble and awe inspiring heart towards their fans for their love and trust. Fans generously donate and place orders with peace of mind, which implies a series of default conditions - they trust the anchor's product selection, quality control, and bargaining power, and also believe that they will do everything possible to protect the interests of fans and provide high cost-effective products, including trusting the anchor to respect, cherish, and cherish their fan customers. On the contrary, if the anchor abuses the trust of fans, only focusing on traffic gathering, expanding sales, and increasing profits, but does not strictly control the quality of goods and services, and even speaks recklessly and offends fans, then the result of losing fans or even being completely abandoned by fans is also imminent.
Live streaming sales on the internet are in line with the trend of personalized consumption in the era of the internet. Top anchors rely on a large fan base and strong sales capabilities to continuously integrate the supply chain, restructure production, sales, and logistics links, create high cost-effective products for consumers, and gradually form a new e-commerce format of live streaming sales. It has become a revolutionary force in e-commerce and even the entire commercial field, and overall meets the requirements of high-quality economic and social development. For some problems and shortcomings that arise in this field, they should be addressed in development and further promoted for healthy and sustainable development while addressing these issues.
