Focusing on the global design and creative industry, launching a new exhibition, Shanghai Navigation Instrument Factory revitalizes its brand | Creativity | New Appearance
The old factory building of the former Shanghai Navigation Instrument Factory has broken through its cocoon and become a community of innovators that subverts tradition. Recently, as an annual pioneer in urban renewal, Jiayun Investment's newly launched project "EKA · Tianwu" has been completed in Pudong. The "Creative Design Festival 2023 Shanghai", co hosted by EKA · Tianwu and @ CUUNION curators, also opened simultaneously. The exhibition will be held for one month under the theme of "Tianwu Realm", focusing on the global design and creative industry.
The reporter learned that the project is located at 535 Jinqiao Road, Pudong New Area. It was originally the location of Shanghai Navigation Instrument Factory, but after renovation, it combines the concepts of exploring new things against the trend, craftsmanship, and aesthetic settlement. Regarding the introduction of the person in charge, the project has specially invited renowned architects to design and revitalize it, preserving its rich historical heritage and incorporating diverse artistic elements. Integrating standalone office buildings into commercial spaces, focusing on international communities and elite trendsetters, we aim to create an ideal utopia for "ultimate aesthetic pursuers" who are isolated from the hustle and bustle of the market. We hope to create an open future neighborhood that combines high-end lifestyles and social and cultural elements.
At the opening ceremony of the "Innovation and Design Festival", Su Juemin, Secretary of the Party Working Committee of Pudong Xincun Street, Chen Guoshan, Producer of Tianwu Brand, Zhuang Zisheng, Founder of CUUNION Strategy, Zhang Qi, Sustainable Development Director of the Global Engineering Plastics Business Unit of Covestro, Wang Sihan, Head of the Red Dot China Design Awards Business Unit, Zhao Mosha, Assistant Professor of the School of Architecture at Tongji University, Zhang Junzhuo, Head of Architecture and Space Discipline in East China of ACG, and Xiong Chao, Creative Director and Art Director of Shanghai Creative Director and Art Director of the Beijing Winter Olympics Opening Ceremony Visual Artist/The Nine, as well as other industry experts, participated in various exhibition brands, designers, research and Educational institutions and others attended the scene.
This exhibition aims to become an accelerator and business incubation platform for brands, creators, and manufacturers through professional curation. Inviting designers, material merchants, new media, and major institutions from over 60 brands in related fields such as interior architecture, furniture and soft furnishings, material research, sustainable design, applied art, and experiential entertainment, a creative space of over 6000 square meters was presented at EKA · Tianwu, echoing the design innovation feast of "Shanghai Design Week". As one of the important components of the exhibition, the 4-day forum roundtable salon specially invites thought leaders and authoritative figures in the field of design to exchange and dialogue, leading modern design, creating life, and transforming life.
At the opening ceremony, Chen Guoshan, the producer of the Tianwu brand, and Zhuang Zisheng, the founder of CUUNION Strategy, talked freely about the vision of cooperation between the two parties for the "Innovation Design Festival". Chen Guoshan stated that EKA · Tianwu will continue to build a diverse creative ecosystem and drive industrial innovation and cultural development, and work together with partners to explore the infinite future of design innovation.
In the afternoon of that day, the theme forum on "ESG Concept Promoting Future Business Innovation and Transformation" was held. Three institutional leaders from Covestro, Plant Circular Island, and Jizhen Intelligent Technology served as keynote speakers to share the sustainable development issues implemented by ESG's multiple initiatives.
It is reported that through the organization of the Innovation and Design Festival and the High Specification Forum, EKA · Tianwu has broken the image of office and commercial spaces, using "art" as a breakthrough point to add brightness to the art and culture sector in Pudong. During the exhibition, people are attracted by their respective fields of expertise and common values. The fields of design, architecture, culture, art, technology, fashion, and cuisine are intertwined, allowing innovators to meet and stay here, sparking sparks of thought.