Lu Chuan's "749 Bureau" showcases the image of a "Ma Shan" intelligent figure, empowering the Chinese film universe with technological innovation | Cooperation | Lu Chuan

Release time:Apr 13, 2024 21:23 PM

On June 10th, during the 25th Shanghai International Film Festival, China Mobile Migu Company and Ape Power Fanyu Group held a digital technology innovation cooperation press conference, announcing the deep cooperation with director Lu Chuan's new work "749 Bureau" as an opportunity to explore new models of the metaverse film industry and empower the development of Chinese cinema with technological innovation. The protagonist "Ma Shan", specially designed by Migu Company for the movie, also made his debut in the Metaverse Bitspace Interstellar Square, leading the audience to experience a different new experience of watching movies in the Metaverse.

Liu Xin, General Manager of China Mobile Migu Company, stated that as a creative platform for excellent traditional Chinese culture, movies are an important carrier for cultural promotion, and cultural digitization is an important lever for building a strong cultural country. Relying on the new information service system of "connection+computing power+capability" built by China Mobile, Migu Company has been conducting technological reserves and explorations around the metaverse since the commercialization of 5G in 2019. Guided by the "MIGU evolution roadmap of the metaverse," Migu has deeply participated in the full industry chain cooperation of movies. This year, as a designated 5G metaverse strategic cooperation platform for the Shanghai Film Festival, Migu has launched the "only designated metaverse cinema" for the festival in the metaverse Bitspace - Starry Plaza. The character of "Mashan" in director Lu Chuan's new film "749 Bureau" will make its debut at Starry Plaza.

Lu Chuan, Chairman and Director of Ape Power Entertainment Group, stated that the joint release of digital asset innovation cooperation with Migu, whether from a cultural or digital asset perspective, all of this is based on the underlying logic of supporting movies. Ape Power and Migu share many common thoughts on the future of China's film industry. "In terms of technology empowering movies, we hope to accumulate technology related content in movies and become real assets with a long tail effect." He hopes to take the movie "749 Bureau" as a starting point, rely on China Mobile's strong 5G and computing network, deeply combine movies and technology, and find new value breakthroughs from an industry perspective.


Lu Chuan's "749 Bureau" showcases the image of a "Ma Shan" intelligent figure, empowering the Chinese film universe with technological innovation | Cooperation | Lu Chuan

The launch ceremony of China Mobile Migu x Ape Power Digital Asset Innovation Cooperation was also held on-site. China Mobile Migu, Ape Power, renowned filmmaker Han Sanping, and various partners jointly launched this cooperation on stage. In the future, both sides will leverage their respective technological, platform, and content advantages to cooperate: firstly, relying on China Mobile's "5G+computing power network" advantages, jointly explore the application of metaverse related technologies in the field of film production, and create a new experience of integrating data and reality in film production; The second is to build a scenario based operation model that integrates products, content, marketing, and services around the production of digital talents, digital scene construction, and digital asset circulation, promoting coordinated development between industries; The third is to inherit the genes of Chinese culture, focus on the development of film IP and the construction of industrial ecology, build a solid "digital cornerstone" for the construction of a cultural power, and explore the creative transformation and innovative development of excellent traditional Chinese culture.

Behind the rise of Chinese cinema is the strong support of the country's technological progress. In the future, China Mobile Migu will join hands with more partners to seize the historical opportunity of the "golden age" of Chinese cinema, support a new future of Chinese cinema with technological innovation, and insist on telling the story of China well from an international perspective.

The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey
The documentary "Elephant Journey" will be released in 2024, and the migration journey of wild elephants in Yunnan will be brought to IMAX screen company | Production | Elephant Journey

IMAX, Singapore Beach Villa Film Co., Ltd., a production company under Blue Ant Media, and China International Communications Group Interpret China Studio announced on July 3 that they will jointly produce the documentary film "Elephant Journey". This film will document the migration journey of wild Asian elephant herds that began in 2020, presenting the habitat of wild elephant herds - the hidden scenery of Yunnan, China, and revealing the stories and little-known secrets between humans and wild elephants. The documentary film has a duration of approximately 90 minutes and is currently being produced in China using IMAX cameras. It is planned to be released in IMAX theaters in 2024. "Elephant Journey" not only presents the relationship between humans and wild elephants, but also records from a new perspective the well-known departure of 16 wild Asian elephants in March 2020

Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie
Exploring new possibilities, not blindly copying dance dramas, dance drama documentary film "Eternal Radio Waves" started filming on July 1st in Shanghai | Documentary | Movie

On the morning of July 1st, the rehearsal hall of Shanghai Song and Dance Troupe was transformed into a movie set. The camera, lighting, track, and rocker arm are in place, and through director Zheng Dasheng's monitor, the Shanghai Song and Dance Troupe actors can be seen in high-definition shots, with their bodies dancing and the camera moving in perfect coordination. Zheng Dasheng was wearing a hoodie with four words printed on his back: "Be brave.". Making a popular dance drama into a movie does require courage. During the filming process, it was even more important to be bold and meticulous. A dance scene between "Li Xia" and "Little Tailor" was repeatedly filmed. Director Zheng Dasheng stared closely at the monitor. This was the first day of filming for the dance drama documentary film "Eternal Waves", and the set was busy and orderly. This film was directed by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, and co produced by the Shanghai Song and Dance Troupe under SMG and Shangshi Film Industry. It also directed the film "1921"

Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative
Supporting the stable growth of the cultural and creative industry, Pudong New Area has launched the "Five Ones" refined service industry | Enterprises | Cultural and Creative

The 2023 Key Cultural and Creative Enterprises Stable Growth Service Season in Pudong New Area was launched on June 16th. The event is hosted by the Propaganda Department of the Pudong New Area Committee, aiming to integrate comprehensive resources such as government departments, industry experts, entrepreneur representatives, and social institutions, optimize the development ecology of cultural and creative enterprises, and promote higher quality development of the cultural and creative industry. During the activity season, a group of cultural and creative industry stable growth service leading mentors were hired, and at the same time, the "Yiqi Tongxin" service specialist team officially made its debut. In the future, it will create "Five Ones" heartwarming services, namely "one dedicated line", "one email", "one information exchange platform", "one park enterprise interactive WeChat matrix", and "one special coordination specialist team". The team will focus on serving as policy communicators, problem coordinators, and development escorts, continuously optimizing the business environment with down-to-earth and thoughtful services, and enabling enterprises to

A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition
A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition Appears at the Magnolia | Xu Jinping | Works Exhibition

The solo exhibition "A Good Magnolia - Xu Jinping's Traditional Chinese Painting Works Exhibition" by Xu Jinping, a Chinese painter and vice chairman of the Shanxi Artists Association, was held at the Shanghai Xinjinjie Art Space from June 3 to July 10. This exhibition showcases nearly 20 works created by Xu Jinping in recent years with the theme of magnolias. Xu Jinping's flower and bird paintings combine the overall poetic beauty and fresh charm, showing the special charm of the blending of form and spirit. The thousand branches and ten thousand stamens of magnolia flowers in his pen rise up, as if soaking in snow, showcasing a noble temperament against the backdrop of ancient architecture. Xu Jinping uses clever blank space and exquisite techniques to convey the essence and aesthetic taste of traditional Chinese art in his light and natural brushstrokes. The exhibition is under the academic guidance of Mao Shi'an, Vice Chairman of the China Association of Literary Critics. He stated, "Mr. Xu's works..."

Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge
Hu Ge: Being caught off guard in the face of life is a worthwhile trip | Liu Jiayin | Hu Ge

"On July 13, 2021, after reading the script sent to me by Teacher Cao Baoping, Hu Ge and the director added us on WeChat. I saw a topic we usually avoid - death - in the script of" Not Void This Journey ". Eastern culture is not very willing to face death, so people are not very prepared and death catches people off guard. I have a similar experience." "Not Void This Journey" was produced by Cao Baoping, written and directed by Liu Jiayin, and led by Hu Ge, starring Wu Lei. Qi Xi starred, with Bai Ke playing a special role. The movie tells the story of an ordinary screenwriter named Wen Shan who falls behind and begins to make a living by writing eulogies. Through his encounters with various ordinary people, Wen Shan comforts others and gains warmth, ultimately finding his own self