Lu Chuan's "749 Bureau" showcases the image of a "Ma Shan" intelligent figure, empowering the Chinese film universe with technological innovation | Cooperation | Lu Chuan
On June 10th, during the 25th Shanghai International Film Festival, China Mobile Migu Company and Ape Power Fanyu Group held a digital technology innovation cooperation press conference, announcing the deep cooperation with director Lu Chuan's new work "749 Bureau" as an opportunity to explore new models of the metaverse film industry and empower the development of Chinese cinema with technological innovation. The protagonist "Ma Shan", specially designed by Migu Company for the movie, also made his debut in the Metaverse Bitspace Interstellar Square, leading the audience to experience a different new experience of watching movies in the Metaverse.
Liu Xin, General Manager of China Mobile Migu Company, stated that as a creative platform for excellent traditional Chinese culture, movies are an important carrier for cultural promotion, and cultural digitization is an important lever for building a strong cultural country. Relying on the new information service system of "connection+computing power+capability" built by China Mobile, Migu Company has been conducting technological reserves and explorations around the metaverse since the commercialization of 5G in 2019. Guided by the "MIGU evolution roadmap of the metaverse," Migu has deeply participated in the full industry chain cooperation of movies. This year, as a designated 5G metaverse strategic cooperation platform for the Shanghai Film Festival, Migu has launched the "only designated metaverse cinema" for the festival in the metaverse Bitspace - Starry Plaza. The character of "Mashan" in director Lu Chuan's new film "749 Bureau" will make its debut at Starry Plaza.
Lu Chuan, Chairman and Director of Ape Power Entertainment Group, stated that the joint release of digital asset innovation cooperation with Migu, whether from a cultural or digital asset perspective, all of this is based on the underlying logic of supporting movies. Ape Power and Migu share many common thoughts on the future of China's film industry. "In terms of technology empowering movies, we hope to accumulate technology related content in movies and become real assets with a long tail effect." He hopes to take the movie "749 Bureau" as a starting point, rely on China Mobile's strong 5G and computing network, deeply combine movies and technology, and find new value breakthroughs from an industry perspective.
The launch ceremony of China Mobile Migu x Ape Power Digital Asset Innovation Cooperation was also held on-site. China Mobile Migu, Ape Power, renowned filmmaker Han Sanping, and various partners jointly launched this cooperation on stage. In the future, both sides will leverage their respective technological, platform, and content advantages to cooperate: firstly, relying on China Mobile's "5G+computing power network" advantages, jointly explore the application of metaverse related technologies in the field of film production, and create a new experience of integrating data and reality in film production; The second is to build a scenario based operation model that integrates products, content, marketing, and services around the production of digital talents, digital scene construction, and digital asset circulation, promoting coordinated development between industries; The third is to inherit the genes of Chinese culture, focus on the development of film IP and the construction of industrial ecology, build a solid "digital cornerstone" for the construction of a cultural power, and explore the creative transformation and innovative development of excellent traditional Chinese culture.
Behind the rise of Chinese cinema is the strong support of the country's technological progress. In the future, China Mobile Migu will join hands with more partners to seize the historical opportunity of the "golden age" of Chinese cinema, support a new future of Chinese cinema with technological innovation, and insist on telling the story of China well from an international perspective.