This core business is the first to upgrade, and the popularity of "Dahongqiao" continues to increase. The exhibition | region | core

Since the beginning of this year, with the high-quality development of the Yangtze River Delta integration, the gathering of population in the surrounding areas, and the iterative evolution of core enterprises in the business district, the passenger flow of transportation hubs, regional exhibitions, and business tourists has continued to rise. The popularity of Dahongqiao has shown a continuous upward trend, which has also promoted the increasingly prominent demand for diversified consumption in the region. Some well-known commercial brands in Hongqiao are already conducting forward-looking explorations, leading the return of life fireworks and revitalizing the international Hongqiao commercial trend.

Longhu Shanghai Hongqiao Tianjie is the first core commercial entity in the region to initiate overall upgrading and revitalization. Recently, the author learned that the commercial complex has started a phased transformation, focusing on upgrading its positioning to a "source of urban inspiration". It will not only reshape the "one mile nine alleys", but also create new themes and scenes. The "One Li, Nine Alleys" section, which was first upgraded, is expected to open by the end of September this year at the earliest. The Dahongqiao area will usher in a new trend of space for diverse consumer needs such as Citywalk, dining and playing while strolling, and night tours.

Dahongqiao accelerates consumer demand renewal

Shanghai has vigorously implemented the "15 Measures" to promote consumption, and major commercial districts have also launched colorful activities in shopping, cultural tourism, cuisine, exhibitions, and other fields, further stimulating market recovery. Among them, the Hongqiao International Central Business District, as a new engine of economic growth and a core functional carrier of the Hongqiao International Open Hub, has also felt this warm breeze.

First, let's look at a set of data. From January to April this year, the Hongqiao International Central Business District has introduced 146 key projects, with a cumulative intended investment of 85.3 billion yuan, a year-on-year increase of 42.8% in tax revenue, a year-on-year increase of 15.9% in fixed assets investment, and a year-on-year increase of 34.9% in retail sales of consumer goods, which fully demonstrates the economic momentum.

At the same time, the recovery of the Dahongqiao transportation network has also brought a large amount of pedestrian flow to the region. A research report shows that the Hongqiao International Central Business District is one of the areas with the most significant increase in cross city commuting volume in the Yangtze River Delta in recent years.

Furthermore, when it comes to the Dahong Bridge, how could it be without the "four leaf clover"? Since the beginning of this year, the exhibition economy of Dahongqiao has significantly rebounded, and the National Convention and Exhibition Center has continued to demonstrate the national level exhibition window effect. It is expected to hold more than 50 large-scale global exhibitions this year, with an estimated number of visitors exceeding 20 million.

The exhibition economy of Dahongqiao has significantly rebounded

Overall, functional layouts such as "Hongqiao Headquarters+Hinterland Base", "Hongqiao Trade+Hinterland Logistics", and "Hongqiao Business+Hinterland Leisure" are gradually taking shape in Dahongqiao. The national strategic advantages attract high-end talents and resource clusters, bringing strong consumer demand and economic vitality to Dahongqiao.

It is worth noting that after the epidemic, Shanghai's business, tourism, and cultural linkage effect has been strong, the catering market has recovered well, foreign consumption has grown rapidly, and there have also been some new changes. The strong new customer base drives consumption growth, and Generation Z leads the new trend of consumption. Multiple domestic and foreign brands are vying to enter the Shanghai market, while time-honored brands are actively sticking to their principles and creating new ones. The new supply has triggered new demand for consumption, and new scenarios have also stimulated new hotspots in consumption.

Citywalk has given rise to new consumer trends

Of course, whether it is the high popularity brought about by the rapid restart of Dahongqiao or the changes in consumer demand after the epidemic, both are calling for new resources and service adaptation.

Citywalk, which has recently become popular among young people, emphasizes an immersive experience that is unrestricted, arbitrary, and slow paced, allowing one to experience the vitality of the city while strolling. This requires the construction of relevant scenes.

It can be seen that some well-known commercial brands are already conducting forward-looking explorations. Longhu Shanghai Hongqiao Sky Street, which has been rooted in Dahongqiao for nearly 7 years, has recently ushered in a new round of upgrading. This commercial complex is located between the "Four Leaf Grass" National Convention and Exhibition Center and Hongqiao Railway Station. It opened in December 2016 and is one of the largest shopping centers in the Hongqiao Business District. It is also a true commercial landmark of Dahongqiao.

This time, Longhu Shanghai Hongqiao Tianjie is planned to be upgraded to a "source of urban inspiration". The shopping mall will undergo renovation and upgrading starting from July 10th this year. It is expected to complete the scene and brand revitalization of the characteristic block and the first phase of the entire building by the end of September and early next year.

The future Longhu Shanghai Hongqiao Tianjie will be a more innovative commercial space, a more differentiated brand combination, and a more diverse scene. This is also Longfor's enthusiastic response to new consumer demands such as Citywalk, and a new interpretation of International Hongqiao, committed to leading the new commercial trend of Dahongqiao.

"One Li, Nine Alleys" Night Shanghai Fireworks Return

In the scorching summer, as night falls, the heat and dryness slowly dissipate. Whether it's family outings of all ages, or gathering three or five friends, taking advantage of the cool breeze to stroll, eat and play in the night market, socialize freely, and relieve stress, it has become a "favorite" for many people.

The prosperity of the "night economy" is an important indicator of the openness and activity of the urban economy. In June of this year, Shanghai held the 2023 Shanghai Nightlife Festival to create the "Night Shanghai" IP.

This time, Longhu Shanghai Hongqiao Sky Street will also reshape the night market scene. If the brand new Longhu Shanghai Hongqiao Tianjie is a comfortable and exquisite garden style block during the day, then at night, the Tianjie will present a lively and smoky alleyway in the "one mile nine alleys".

"Yi Li Jiu Xiang" was opened in August 2021 and has gradually become a representative outdoor commercial district in West Shanghai. With the catering industry as the main force, it is combined with coffee and tea, experiential entertainment, beauty SPA and other formats to build a complete nightlife scene. Since its opening, "Yili Jiuxiang" has gained the love of many consumers, and even at 9 pm, some stores still need to queue up to order.

The "One Li, Nine Alleies" project covers an area of 20000 square meters, with nearly half of the actual renovated area. It involves the transformation of the roadway into a pedestrian walkway, landscape adjustments, and is expected to open by the end of September. It can be anticipated that in the future, there will be more new spaces for people to freely stroll in the night market.

Don't be fooled by the scale of the renovation, these are just the preludes. Longfor also plans to build the main axis of the Hongqiao hub linkage in the "One Li, Nine Alleys" in the medium and long term, as well as a sunken square on the north side, which is also a deep dialogue between the diversified nightlife needs of Hongqiao Tianjie and Dahongqiao.

New themes and scenes

In addition to the renovation of the "one mile nine alleys" architecture, the new scene of the "one mile oasis" in Longhu Shanghai Hongqiao Tianjie will also be refreshing.

Citizens will see characteristic gardens surrounded by green plants in the "One Li, Nine Alleys", and many vibrant places such as A and B Hall Street Intersection Square, North Street Intersection, and South Public Green Space interspersed with characteristic flower beds, rest spaces, park squares, etc. In addition, theme activities such as music festivals will be created according to the schedule. At the same time, a themed garden scene will be created on the south side, and there will be a market on the north side, which is also a good place for sightseeing and sightseeing.

Renovation rendering of Longhu Shanghai Hongqiao Tianjie

The entire museum will also undergo the first phase of upgrading, with a greater emphasis on accessibility in the renovation of commercial routes, making future visits to the entire museum more convenient.

In addition, future citizens will also experience more surprising small details on Longhu Shanghai Hongqiao Tianjie. The island area, a unique delicacy that foodies cannot afford to miss, features a brand new storefront image for merchants, a garden style display with blooming flowers, and upgraded quality in areas such as bathrooms and elevator lobbies.

The newly upgraded Longhu Shanghai Hongqiao Sky Street is believed to not only meet the increasingly diverse consumer needs, but also inject new vitality into the entire Hongqiao commercial district.