WeChat takes action! Strengthen the governance of false information involving enterprises
WeChat is committed to building a safe, healthy and green platform ecology, and continues to carry out in-depth governance of various types of negative online information. In order to implement the unified deployment of the Central Cyberspace Affairs Office and further protect the legitimate rights and interests of users, the platform actively carried out the special rectification action of "Clear and Bright Optimizing the Business Network Environment-Rectifying the Chaos of Infringing Information Involving Enterprises", focusing on combating illegal content and behaviors such as smearing and defaming corporate image and reputation, fabricating and spreading false and untrue information, extorting for illegal profits, disrupting corporate production and operation order, and maliciously speculating on public information involving enterprises.
The platform has permanently banned the account "我我是***言" for long-term collection and publication of false content about layoffs at the same company, attracting attention through "clickbait headlines", causing public speculation about the company's operating conditions and disrupting the company's normal production and operation order.
The platform has permanently banned the accounts "Xiaoniu***zhou" and "Dian***dian" for maliciously smearing and defaming companies and entrepreneurs, exaggerating negative information about companies, causing damage to their reputations, and fabricating and making up false information about my country's technology and automobile companies to discredit the development of the industry.
The platform permanently banned the accounts "墨***论" and "用户***06" by using inflammatory remarks to stir up group antagonism, publishing false information about entrepreneurs, and associating them with vulgar topics.
Next, we will further clean up false and untrue information involving enterprises and entrepreneurs, crack down on malicious speculation, and deal with content and accounts that infringe on the legitimate rights and interests of enterprises and entrepreneurs in accordance with laws and regulations. At the same time, the platform also reminds users:
1. Refuse to improperly take advantage of the popularity and never use hot events as marketing tools;
2. Speak rationally, discuss objectively, and be vigilant and discern behaviors that maliciously guide or instigate oppositional emotions;
The platform will also strictly follow the special requirements of "Clear and Optimize the Business Network Environment - Rectify the Chaos of Infringement Information Involving Enterprises", further implement the platform's main responsibilities, safeguard the legitimate rights and interests of enterprises and entrepreneurs on the Internet, and jointly build a good business network environment.
Publicity of typical cases of "self-media" seeking traffic without any bottom line
In order to rectify the problem of "self-media" seeking traffic without any bottom line, the WeChat platform has further stepped up its governance efforts and launched a special project called "Clear and Bright: Rectification of "Self-Media" Seeking Traffic Without Any Bottom Line", focusing on cracking down on five types of illegal content and behaviors, including self-directed and self-acted fraud, using any means to hype up social hot spots, setting topics by generalizing from a single case, creating personalities in violation of public order and good morals, and indiscriminate publication of "new yellow news".
Since the special project was launched at the end of April, a total of 42,587 pieces of illegal content and 1,464 accounts have been dealt with. Depending on the violation situation and combined with the special requirements and platform rules, measures including banning, account blocking, and adding new fixed fans have been taken.
The account "Growth***6.0" hyped up national policies or topics closely related to people's livelihood, spread false information, and achieved the purpose of attracting traffic and selling goods. The platform restricted the traffic of this account for 2 months.
The account "桂***营养" hyped up food safety issues to gain traffic through obviously exaggerated and misleading descriptions. The platform restricted the traffic of this account for 2 months.
The account "Street *** Record" has been posting misleading or meaningless titles for a long time, accompanied by exaggerated or even vulgar pictures, in order to attract attention. The platform has permanently blocked this account.
The account "陈***人" quoted old news and events with negative, exaggerated and curious nature, deliberately blurred the full picture of the event and the time of occurrence, and did not extend the old news or add effective information, misleading users into thinking it was recent breaking news. The platform permanently blocked this account.
WeChat will continue to implement the requirements of the special campaign "Clear and Bright: Rectification of 'Self-Media' that Seek Traffic Without Bottom Line", further enhance its governance capabilities, and strictly deal with illegal content and accounts. It also calls on "Self-Media" creators to strengthen self-discipline and jointly safeguard a clear and clean network ecology.
