Have you taken action? , Shanghai’s online and offline consumption collected 53 billion yuan during the May Day holiday
During the May Day holiday that just passed, major business districts in Shanghai were crowded with people and the market was booming. According to monitoring data from the Consumer Market Big Data Laboratory, during the festival, Shanghai’s total online and offline consumption was 53.03 billion yuan. Among them, online consumption was 23.54 billion yuan, an increase of 8.3% over the same period in 2023. The total number of customers entering the stores in the 35 commercial districts monitored was 25.69 million, an increase of 5.4% compared with the same period in 2023. The number of overseas tourists exceeded 100,000, an increase of 62.2% compared with the same period in 2023.
According to UnionPay Business big data monitoring data, during the festival, offline consumption in Shanghai was 30.81 billion yuan. Among them, external consumption was 14.90 billion yuan, accounting for nearly half of Shanghai's offline consumption, an increase of 0.7% compared with the same period in 2023; the number of consumers was 14.486 million, an increase of 9.1% compared with 2023. Jiangsu’s tourist consumption accounted for the highest proportion, reaching 20.2%, ranking in the top five with Zhejiang, Anhui, Shandong and Beijing.
According to a sample survey of 200 retail and catering companies, during the festival, Changning Longemont Shopping Center, Hongqiao Tiandi, Jing'an Joy City, Panlong Tiandi, Songjiang Impression City, LCM Xuhui Plaza, CapitaLand Hongkou Commercial Center, The sales growth rates of samples such as Century Plaza, Shanghai Global Harbor, Plaza 66, Forte Vitality City, and Songjiang Wanda Plaza all exceeded 10%.
During the festival, popular business districts and landmarks such as Nanjing Road Pedestrian Street, Yuyuan Garden, Xuhui Riverside, and Disney Resort are very popular and receive large passenger flows. On the first day of the festival, the "2024 Shanghai International Coffee Culture Festival" opened on the Xuhui Riverside, receiving an average of more than 100,000 tourists per day. The Xujiahui business district collaborated with miHoYo, Tencent and others to launch the theme exhibitions "Starry Dreams Together" and "Summer Love in Xuhui". The cumulative passenger flow during the festival exceeded 2.15 million, a year-on-year increase of more than 17% in 2023. Bus No. 20 in the Nanjing Road business district has been transformed into a mobile pedestrian street, with classic elements of time-honored brands such as Zhenlaodafang, Daoxiangcun, and Shao Wansheng displayed on the bus and carriages. Some time-honored brands have also extended their business hours. Huangpu District has strengthened in-depth linkage with carrier landmarks such as the Bund Maple Walk, Sinan Mansion, Bund Source, and Xintiandi, and presented activities such as the "Water Bund Craft Beer Festival", "Sinan Night Party" and "FOUND158 Nightlife Festival". Hongkou District combined the Suzhou River night tour project to create a business, tourism and cultural IP market event on North Suzhou Road. During the festival, sales in the North Bund business district surged 53.7%. The Qiantan Business District has created the "Let'sBondWell Life Together" international cultural and art themed event season, creating a new landmark of "international artistic lifestyle". The "Jinshan City Beach International Fireworks Show" has arrived as scheduled, with themes from China and Belgium on May 2, and themes from Brazil and Malaysia on May 4. At the same time, the Spray Market and the "Spray Wonderful Day" performance show were held to add more fun to tourists. How fun and joyful.
On the eve of the festival, more than 200 first flagship stores have launched in the Shanghai consumer market, and nearly 300 domestic and foreign brands have held launches, first shows, and first exhibitions. After the first nationwide stores of ANIPLEX, animate Bookstore Coffee and GuGuHome on Nanjing Road Pedestrian Street were settled in Bailian ZX Fun Center, the "two-dimensional check-in mecca", they attracted many foreign tourists. On May 1, the shopping mall's passenger flow exceeded 80,000, and sales of nearly 100,000 people were recorded on that day. 6 million yuan. As the first store in Huangpu District, BEIGELTREE Bagel Tree New York Bagel Museum opened on the first floor of the First Department Store Commercial Center on May 1. The queue started at 9:30 a.m. and continued to gather ingredients from other stores until 8:30 p.m. Even though it was still sold out, the team outside the door was reluctant to leave. Over 3,000 bagels are sold throughout the day. The CIIE Market City Living Room was unveiled on the Nanjing Road Pedestrian Street, creating 25 country-themed pavilions and introducing more than 5,000 CIIE-style and country-specific products. Hongqiao International Central Business District has launched the "Hongqiao GO Shopping Global" shopping festival, hosting a "Colorful Silk Road Gathering All Countries" themed bazaar, a world-famous car exhibition and other activities. Baoshan District held the first "Le You Baoshan" port concert, inviting well-known bands such as the Shanghai Conservatory of Music Symphony Orchestra and Shanghai Philharmonic Orchestra to perform road shows in the area along the riverside belt. "Spectrum of the Seas" resumed operation of international cruise vacation routes and returned to its home port in Shanghai after an absence of four and a half years. It carried more than 4,000 international tourists from Singapore, Malaysia, Australia and other countries and regions into Shanghai, creating a single-ship entry for international tourists. People record.
During the festival, trade-in subsidies for cars and home appliances are combined with the May 5th Shopping Festival discounts, driving green consumption to become the protagonist of consumption. During the festival, the transaction volume of subsidized green smart home appliances was 16,000 orders, with sales of 130 million yuan, an increase of 40% compared with normal weekends. Huaihai Road Commercial District actively responded to the green consumption season activities, and jointly launched trade-in activities with time-honored brands, old brands and commercial district brand enterprises such as Gujin Underwear, Jinchen, Red House Western Restaurant, etc. to promote the concept of green consumption. Jiading District holds the 2024 Jiading Automobile Consumption Festival, and has joined forces with many car companies to launch different themed preferential measures such as car purchase subsidies of 10,000 yuan, cash discounts, and value-preserving buybacks.