Can a shop earn money by advertising for free if it is clean and tidy in front of the door? Self regulatory organizations have clever tricks for improving the city's appearance, environmental hygiene, and advertising

I am responsible for my doorstep and my area is clean. The development and growth of self regulatory organizations is an important part of improving and enhancing the level of Shanghai's urban environment and hygiene.

In the past 8 years, Shanghai has actively explored the incubation and operation mechanism of self regulatory organizations, and a large number of organizations with relatively complete organizational structures, stable operation mechanisms, and significant management effectiveness have emerged, making the system of responsibility zones for urban appearance, environment, and hygiene effective.

For example, the self-management group of the Daxue Road block in Yangpu District, the self regulatory organization of merchants in Thames Town, Songjiang District, the Gumei West Road Management Committee in Meilong Town, Minhang District, and the Small Leather Craftsman Volunteer Service Society in Fengxian District.

Today, a reporter from the Shanghai Municipal Bureau of Greening and Urban Sanitation learned from the Jiefang Daily Shangguan News that as of now, 263000 responsible units in the city have participated in the construction of urban environmental sanitation responsibility zones, forming 842 self regulatory and autonomous organizations in pairs.

After the epidemic, many businesses and formats along the street have undergone changes. To make these "newcomers" understand and agree with the "door responsibility system", in addition to rigid law enforcement and regulation, it is also necessary to encourage and guide.

"Twenty acres of land" on Yiminhe Road in Hongkou District is a community fresh food supermarket. As a member of the self-discipline alliance of shops in the second area of Quyang Road Street, Li Liuyang, the person in charge, was informed today to prepare and arrange for them to go to the community where the Bahrain Neighborhood Committee is located to do a discount promotion activity in the near future. Similar activities will also be arranged in the community where the Yunsan Neighborhood Committee and Lin Yun Neighborhood Committee are located.

Li Liuyang had already experienced such a rare opportunity to showcase herself in April this year. On the recommendation of the Self Discipline Alliance, "Twenty acres of land" and six other shops represented Quyang Road Street Second Area in organizing a "Neighborhood Good Market" event at the nearby Bailian Shopping Mall.

"We only opened at the end of last year and are in need of free promotion opportunities to increase our visibility in nearby communities." Li Liuyang said that over the past six months, the popularity of our store has gradually increased, and the daily turnover is quite considerable.

Xu Jianjun, the liaison officer of the Self Discipline Alliance for Commercial Stores in the Second Area of Quyang Road Street, stated that according to relevant laws and regulations, the person responsible for the "door responsibility system" should maintain the cleanliness and environmental hygiene of the responsible area, such as not setting up stalls, stacking, posting, exposing garbage, feces, sewage, stains, etc., but these are only the "bottom line". As the surrounding residents have increasingly high requirements for the cleanliness of the surrounding urban environment, it is necessary to come up with methods to encourage and guide the commercial stores along the street to "do even better".

"The higher the star rating, the more incentives you will receive." Xu Jianjun introduced that if merchants can strictly fulfill their household responsibility system, do a good job in garbage classification, standardize store signs, implement epidemic prevention measures, etc., the Self Discipline Alliance will use channels such as the self discipline group's WeChat group and community bulletin board to push promotional information of shops to the neighborhood committees and property management of surrounding communities, collect and organize the needs of surrounding residents, feedback to corresponding merchants, organize purchases or prepare related services, and regularly arrange some preferential activities in the community, so that residents and merchants can benefit.

The reporter learned from Quyang Road Street that in the future, we will also consider linking the work evaluation of the "door responsibility system" self-discipline autonomous organization with more community services, such as popular winter and summer public welfare classes, free residents' physical and mental health services and activities, and the "green channel" for community affairs handling. Employees of the best level self-discipline shops can give priority to applying for quotas.

In addition to incentive measures, it is also worth learning from the practice of becoming familiar with the self-discipline alliance of shops composed of "strangers" and promoting the "door responsibility system" with the rational constraints of acquaintances society.

In the second area of Quyang Road Street, the Self Discipline Alliance for Commercial Stores has elected a "convener" from seven roads including Yunguang Road, Yiminhe Road, Handan Road, Tengke Road, Quyang Road, Huihe Road, and Bahrain Road. They are representatives of the prestigious commercial stores along the street, serving as a bridge for communication between surrounding communities and shops, allowing residents' expectations and needs to be transmitted to the commercial stores at the fastest speed, promoting harmonious governance of the block.