Selected as a case study of "AI for Good" by the United Nations, AI digital people chat with the elderly and complete business
At the "AI for Good" Global Summit held in Geneva recently, the International Telecommunication Union, a United Nations agency, announced the world's first 40 "AI for Good" case collections, and Shanghai Bank's Ruying AI digital employees helped the elderly group cross the "digital divide" case was selected. AI digital employees "Hai Xiaozhi" and "Hai Xiaohui" can directly interact in natural chat rather than search mode, which lowers the threshold for elderly users who are not accustomed to operating mobile software. The hyper-realistic characters also make the elderly feel the warm companionship communication.
ITU Deputy Secretary-General Tomas Lamanauskas and Chinese Vice Minister of Industry and Information Technology Shan Zhongde jointly announced the selected cases and presented certificates to corporate representatives.
Today, the digitalization of the financial sector is creating a "digital divide" for the elderly. For example, mobile banking has more and more functions, but the threshold for use is also getting higher and higher. As the largest pension agency in Shanghai, Shanghai Bank has nearly 30% of mobile banking users over the age of 60. Field research has found that many of them are resistant to mobile banking.
To address this problem, Shanghai Bank and SenseTime Technology spent half a year developing the Ruying AI digital employees "Hai Xiaozhi" and "Hai Xiaohui". They appear as male and female youths, respectively, with expressions, movements and voice tones close to real people, and can provide interactive services such as business consultation, product recommendations, marketing anchors, and bank brand promotion. When interacting, they can chat naturally, allowing customers to easily experience all the services of mobile banking.
Shanghai Bank’s AI digital employees “Hai Xiaozhi” and “Hai Xiaohui”
With the natural language processing capabilities of the "Shangliang" model, AI digital employees can accurately distinguish between professional issues and casual chat topics, conduct real-time voice interaction and automatically adapt to large-font scenarios, bringing customers a good interactive experience.
At present, these two digital people have been launched on channels such as Shanghai Bank's Mobile Banking APP, e-Things APP, and Metaverse Bank, lowering the threshold for use for elderly users. Taking the pension inquiry scenario as an example, the elderly do not need to know the specific button location of a specific business function. As long as they ask the digital person "query pension", they can get the corresponding account options under their name, and operate under the guidance of AI digital employees, completing the pension inquiry of the designated account one question and one answer. In addition, there are more than 10 similar multi-round interactive scenarios such as balance inquiry, which assist elderly customers in handling mobile business through progressive, question-and-answer guidance operations, helping this group cross the "digital divide".
In order to ensure financial security, SenseTime has also done a lot of preparatory work, such as jointly formulating the "Trusted Digital Human" standard with the China Academy of Information and Communications Technology. The digital humans created by the Ruying platform are trusted and certified, and will not be stolen or tampered with, laying a safe foundation for the promotion and application of AI digital humans in the financial industry.
AI digital employees provide customers with personal financial services.
In the future, SenseTime will work with Shanghai Bank to expand the capabilities of "Hai Xiaozhi" and "Hai Xiaohui" in terms of anthropomorphic image, anthropomorphic voice, anthropomorphic brain, etc. Both parties will use the industry's latest voice model to achieve emotional intonation in speech synthesis. The same timbre can reflect different emotions in different business operations and serve various business scenarios.
In terms of digital human images, considering the mobile phone situation of the elderly group of Shanghai Bank, the two parties will intelligently match the image assets with high-end, mid-range and low-end models to achieve good end-side rendering effects without affecting the user's mobile phone performance. The two parties will also start with the image family, based on hyper-realistic 3D digital humans, and expand to high-quality 2D digital humans, small sample 2D digital humans and cartoon digital humans, so as to cover more user groups and business scenarios.
