Carnival kicks off summer fun, Suzhou Amusement Park Forest Water World grandly opens
On June 8, Forest Water World grandly opened, and Suzhou Paradise Water and Land Carnival Season officially started! Forest World Super Beer Music Festival, Forest Water World Island Time Party, and Double Park Carnival open up a dynamic summer happy time.
Brand linkage cross-border fashion, colorful performances to enjoy the summer
This year, Forest Water World deeply integrates water amusement and trendy performances to create a new water play experience that combines exciting amusement projects and international performances. During the event, the performance of the wave pool has been completely upgraded. Riding the wind and making waves on the hour, shocking light show, dazzling cold flame performance, dopamine electronic music carnival, and Russian exotic performances will be staged every day. In July, there will be a female water trapeze champion. The sassy and exciting flying dragon performances and good-looking NPCs create an immersive interaction in "Baywatch". Stylish men, beauties, waves, and sunshine. The passionate, youthful and energetic cool performances bring a great sense of atmosphere to tourists. summer carnival. In addition, Suzhou Amusement Park has also actively identified the fulcrum of young people's interests, and plans to team up with Bilibili Guochuang Animation to launch the country's first IP-linked water animation party. It will also collaborate with Douyin to launch Super Idol Night, two-dimensional house dance party, and Storm Electronic Music Festival. During the theme week, we create hot summer brand activities through cross-border linkage.
Service improvement, standardized operation, safety first, comfortable play
In order to better improve tourists' playing experience, the scenic spot takes safety as the first criterion. Before opening the park, it conducts comprehensive inspections of key areas or links such as public places, amusement equipment, and play safety. It focuses on increasing the frequency of disinfection in restrooms, changing rooms, etc., and focusing on flushing. The shower area is open for use in different time periods and zones. In particular, the pool water in the park strictly follows the national water quality and sanitation regulations and is implemented to high standards. Through a series of meticulous and safe management services, it is ensured that tourists can enjoy water fun in a safe and comfortable environment. . In addition, the scenic spot also regularly holds welfare activities, provides special services, and introduces many well-known catering brands such as KFC, COCO, Bixing Coffee, Taohuayuanji, and Waban Beef Rice Bowl to provide tourists with more diverse travel options.
The first battle of summer pre-sales was successful, and water storage reached a new high in advance
In the early stage of the opening of the park, in order to win the first battle in the summer band, Suzhou Amusement Park made full use of Douyin's first-release advantage to carry out advance pre-sales. Based on the resource advantages and high cost-effectiveness of the land and water parks, it launched popular products that were well recognized by the market. The GMV in the first 12 hours of sales exceeded 5 million yuan, and the growth rate of live broadcast GMV and payment GMV reached a new peak, setting a new record of first place in the national play list, first place in the national play week list, and first place in the national scenic spot on that day. After the first wave of pre-sales, the scenic spot launched early-bird pre-sales on major platforms such as Meituan and Ctrip. The pre-sales exceeded 15 million yuan with the power of new quality products. It was a hot seller for the first time and returned strongly, becoming a double park. A good foundation has been laid for summer business activities.
Next, Suzhou Amusement Park will make every effort to prepare for the summer wave, fully carry out double-park linkage activities, innovate product categories, create trendy new activities, continue to expand market influence and word-of-mouth communication, and strive to provide tourists with more colorful new park experiences. .
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