The taste in the memories of residents has returned, and the first fireworks and food market was held in the "old county town" of Shanghai suburbs
The squeaky Mongolian barbecue, the steaming Xiaolongbao in Shanghai, the gurgling Changsha stinky tofu... Recently, the first fireworks food fun nightlife festival in Zhujing Town, with food as the main theme, was opened. 53 specialty food stalls were gathered at the scene, and the thick "fireworks gas" was popular among residents.
It is reported that the Zhujing Fireworks and Food Fun Market is located in the bustling area of Wufu Square Commercial Street in Zhujing Town, Jinshan District, with a total length of about 350 meters. In order to facilitate citizens to stroll and eat freely, the market has specially implemented a circular layout of stalls. The reporter saw at Wufu Square that before nightfall, the scene was already crowded with people, and there were even long queues in front of some stalls; Among the stalls, there are not only Shanghai style snacks such as rice cake, Xiaolongbao, and soup dumplings, but also popular online food such as Chongqing hot and sour noodles, Wuhan Hot dry noodles, and Big Mac ice cream. The overwhelming aroma is intertwined with the sound of peddling and inquiry, which wakes up the memory of diners of "Old Jinshan", and also brings new taste buds to everyone.
"It's been a long time since it was so lively. In the 1990s, Zhujing held exhibitions almost every year, and merchants from other places and local areas brought various rare things. At that time, people from all over the country would come to join the fun, no matter how much they bought or how little they bought, they would be very happy to take a walk and have a look." Resident Li Auntie is an authentic "Old Zhujing". On that day, she brought her little grandson to stroll around. Compared to the novelty of children exploring the market, Li Auntie felt more nostalgic and excited about the scene in front of her.
As the location of the ancient town of Punan in Shanghai and the old county seat of Jinshan, Zhujing Town has a unique humanistic sentiment and market culture. "Strolling the market" is a nostalgic memory that many people cannot erase. This time, with "food" as the link and homesickness as the inspiration point, it is Zhujing Town's exploration and innovation of the night economy development model.
"The night economy is an important means to unleash consumption potential and stimulate urban vitality," said Ma Guifang, the person in charge of Donglin Tourism Company in Jinshan District. "Wufu Commercial Square is located in the central area of Zhujing, with a large passenger flow. In order to make good use of the empty space in the courtyard of the square, we have collaborated with Wufu Property and merchants to deeply tap into the potential of the night economy. Through innovative forms, rich carriers, and expanding business formats, we actively develop a cultural and tourism characteristic brand that integrates culture, cuisine, and online shopping, and strive to create a new business model of 'Internet famous night market+characteristic cuisine+regional culture' integration and mutual development."
The older generation has found a nostalgic sense of ceremony here, while for young people, they are more pursuing a sense of novelty and curiosity.
Ms. Ji, a citizen, is a self media blogger. She heard that there was a market opening recently, so she immediately brought her filming equipment to search for traffic. By checking in, reminiscing, browsing, taking stock of strategies, posting interesting videos, and leaving interactive messages, she drove the growth of her fan base. Xiao Ji said, "Not long after the video was released, many people had already liked and left messages, asking for addresses and recommendations. I hope this kind of market can be held frequently, so that the vitality of the small town can be seen by more people."
With the help of the "Internet", the flow of people for food and atmosphere is increasing. According to incomplete statistics, the daily average passenger flow here has reached 3000 in the past two days. What's even more gratifying is that the business of the "indigenous people" in the commercial district has also become prosperous, with restaurants, grocery stores, and clothing stores actively promoting and attracting traffic.
It is reported that the Zhujing Fireworks and Food Market will continue until September 17th. On the eve of the National Day holiday, the Zhujing Flower Lantern Cultural Tourism Festival will kick off again. At that time, a lantern festival in the flower sea will bring a new "market gathering" experience to citizens and tourists.
It is understood that in recent years, Zhujing Town has launched a series of "cultural+market", "scenic+market", and "festival+market" tourism routes, combining flower fragrance, rice fragrance, fruit fragrance, Zen fragrance and other agricultural, cultural and tourism related formats, to connect and promote the "cross-border integration" of agriculture, commerce, culture and tourism. Next, Zhujing Town will continue to innovate and launch various types of food markets and cultural and creative markets. By interpreting the cultural connotations of Jiangnan markets, actively building the Zhujing market IP, enriching tourism supply, and driving a new wave of cultural and tourism consumption.
