Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road
On the occasion of the 34th Shanghai Tourism Festival, Wujiaochang University Road teamed up with Oriental Shopping to jointly create the "Joyful Journey, Creative Wisdom, and Happy Shopping in the East - An Auspicious City in the East" University Road themed market from September 16th to 17th. The "Wujiaochang University Road · Dongfang Shopping Shanghai Cultural and Creative New Product Exhibition Base" jointly established by Yangpu District Cultural and Tourism Bureau and Wujiaochang Street and Dongfang Shopping has been simultaneously unveiled, creating the first place for high-quality cultural and creative products and stimulating new vitality in Yangpu cultural and tourism consumption.
![Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road](https://a5qu.com/upload/images/ad1db05fce616ac1172d8d75d49c21f0.jpg)
In November 2021, Wujiaochang was awarded the first batch of "National Nighttime Culture and Tourism Consumption Agglomeration Zones" in China. As the core area of the gathering area, University Road focuses on Shanghai's cultural characteristics and historical inheritance, and uses innovative activity modes and consumption scenes as carriers to attract a number of Shanghai time-honored brands and old brands such as Lei Yunshang, Shenxiang, Meilin, Shikumen, and Lifeng to "change their old appearance into a new one". With the "Z generation" enjoyable way, it outlines Shanghai's local characteristics and cultural texture, presenting virtual, immersive, strong interactive, and interesting new attractions and scenes for tourists.
![Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road](https://a5qu.com/upload/images/6c0920aee7b5fa35cc3b2ffc974a4a0c.jpg)
This cultural and tourism market is divided into four main theme areas. "Shanghai Gifts" gathers and showcases numerous Shanghai time-honored and local well-known brands on site, integrating traditional brands with e-commerce platforms to convey the unique charm of Shanghai's urban history, culture, and customs. "Beautiful China" brings together agricultural, cultural and tourism products from 12 counties and cities, including Sanming in Fujian, Lijiang in Yunnan, Qinghai, and Xinjiang, to assist in rural revitalization and build a new pattern of regional economic development. "Trendy Culture and Tourism" has attracted well-known businesses such as McDonald's, Guangming, and Tesla to set up characteristic exhibition booths. SMG's virtual news anchor Shen Shenya will appear in a super realistic and cute style, creating a gathering place for fashion trends. "Youth is Burning" creates the most vibrant carnival experience in autumn through performances by college student clubs, fun interactive games, and immersive live streaming experiences.
![Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road](https://a5qu.com/upload/images/f8bcfa5273bb6cfbd4298ced1aff1424.jpg)
On May 20th of this year, the opening of the limited time pedestrian street marked the transition of Daxue Road from the 1.0 era of outdoor operation to the 2.0 era of street side+vertical operation, officially moving towards the 3.0 era of limited time pedestrian street, which is a sample project of "three zone linkage and three city integration". In terms of Wujiaochang Street, a comprehensive consideration was given to the location advantages and resource endowments of Wujiaochang. At the same time, research and prediction were conducted on consumption trends such as night economy, digital economy, and live streaming sales. Finally, the development direction of "cultural and creative+scientific and technological innovation" on Daxue Road was clarified. It is hoped that the limited time pedestrian street will be used as a starting point to promote the further vigorous growth of night economy, cultural industry, and cultural tourism consumption in Wujiaochang, and to promote the application of new formats, new scenes, and new technologies in Wujiaochang.
![Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road](https://a5qu.com/upload/images/120e596eceed16e1d89ea6d53026f569.jpg)
In the future, the street will strengthen resource integration, organically combining a group of historical cultural and tourism resources such as the Jiangwan Sports Stadium and Chen Wangdao's former residence with a circle of streets, optimizing the supply of night tourism, night food, night reading, night sports and other night resource services, forming a batch of high-quality night tourism routes with cultural and trendy IPs, transforming more cultural and tourism resources into consumption sources and economic vitality, further playing the platform effect, drainage effect, and brand effect of the Wujiaochang National Night Culture and Tourism Consumption Agglomeration Zone, and building Daxue Road into a cultural and creative block where traditional culture and modern aesthetics interact and collide, as well as a science and technology style and futuristic science and innovation block.
![Numerous Shanghai time-honored brands and well-known local brands have made their debut, opening a themed market on University Road](https://a5qu.com/upload/images/0c8a42ee15206e07fd7b5133a90149a1.jpg)