Yangpu Holding "Fingertip Charity" Salon: Can Doing Charity Become as Convenient as Online Shopping
"I always thought that charity supermarkets were only accessible to low-income households. Before, I only dared to take a look at the entrance." "I wanted to donate my child's bicycle to someone in need, but I couldn't find a way to do it even after asking."
On September 8th, Yangpu District held a digital charity salon with the theme of "Fingertip Charity". In addition to the Ministry of Civil Affairs in charge of charity work, scholars, business representatives, social organization workers, and resident representatives also participated in the salon.
Salon site
"We cannot stay in the past. When it comes to digitization, it means building websites," said Luo Yunheng, Deputy Director of the Yangpu District Civil Affairs Bureau. "Digitization has at least three stages, first of all, informatization, which corresponds to our office automation, which is the most basic hardware equipment."; Secondly, the digitization of business, whether it becomes a digital stream or a data carrier, both business data and service providers can be digitized; Finally, there is the intelligentization of advanced talents, which requires reshaping the format of charitable resources and changing the allocation of charitable resources through digitization.
"To be honest, whenever I meet someone who is looking for me to donate, I feel a bit uneasy." Street social worker Mao Liangying recounted a donation she had previously made with a troubled expression: a young man donated a new toy from his home. Faced with an entire trunk of toys, Mao Liangying pondered and finally contacted the community's daycare class to use some of the toys to participate in a charity sale. "The donor was very moved when they saw these toys playing a role and said there were still many people around him who wanted to donate. I panicked when I heard this because we don't have the ability to connect donors and recipients well now, so we can only inquire about each one."
Several charity supermarket staff unanimously pointed out, "We particularly need to know who is in need of help, and we hope that the data can draw a clearer picture of the beneficiaries, knowing what they need, in order to better give what donors have to the right people."
The "transparency" of charity is also a topic of concern for everyone. "Previously, we used to use traditional charity models, such as placing donation boxes at the doorstep or having building leaders and volunteers come to collect donations. In the end, residents who donated often came to the neighborhood committee to ask where their donations went."
Wang Ying, the person in charge of the charity supermarket, looks forward to establishing a digital platform that can present every step of doing charity to users, "allowing everyone to see where their charitable behavior has gone, in order to enhance people's trust in charity."
"I think our society's digitalization is still going a bit slower," pointed out Xu Jialiang, the director of the China Institute of Public Welfare Development. In terms of digitalization, enterprises often "go ahead", the government "sets" behind, and the social level ranks last. "Nowadays, several leading enterprises have achieved great success in digitalization, such as Alibaba's Taobao, which has built a brand new digital consumption platform, and its completion was not achieved overnight."
The representatives of the companies on site stated that their own companies also participate in charity programs, and their digital models can be directly copied into charity work. "Sometimes, just developing a small program can connect the supply and demand sides of charity." Charity digitization is not as advanced, and with appropriate hardware and software, information and resources can flow, allowing everyone who wants to donate love to have a place to go and donate with confidence.
