The integration of culture and tourism releases new impetus for the summer consumer market
Playing in the water on the beach, enjoying the mysterious scenery in the desert, camping and picnicking in the mountains and fields outside the city...Recently, the cultural tourism market in various places has been full of vitality, and new scenes and new ways of playing have emerged frequently. As summer gradually arrives in various places, the ever-increasing consumption supply, the continuous emergence of new products and new formats are continuously stimulating the consumption vitality of the summer cultural tourism market.
Since the beginning of this year, my country's consumption structure has continued to optimize, consumption potential has been steadily released, and the cultural and tourism industry has entered a stable and positive "fast lane". According to the data from the National Bureau of Statistics, in May this year, the national service industry production index increased by 4.8% year-on-year, 1.3 percentage points faster than the previous month. Among them, the business activity index of industries such as culture, sports and entertainment was in a relatively high prosperity range of more than 55.0%. Relevant experts said that this data shows that the development of my country's modern service industry has performed well, the service industry structure has been continuously optimized, and the emerging service industry has developed rapidly, providing an important guarantee for the steady and rapid growth of my country's economy.
As the lights come on, the bustling night market is bustling with people; the starry sky and the colorful light show are like a dream; the evening breeze blows gently, and the ancient town with ancient charm is crowded with tourists... Since the beginning of summer, the continued high temperature has made many tourists fall in love with "hiding during the day and going out at night", and "staying at home during the day and going out at night" has become an important feature of this summer's tourism market.
Recently, a "10,000-person starry sky concert" full of desert characteristics was officially launched on Mingsha Mountain in Dunhuang, Gansu. The lights on Mingsha Mountain kept flashing, and tourists waved fluorescent sticks and mobile phone flashlights to the rhythm of music, making the mountain full of stars and magnificent. Light shows, drone shows, and sand screen shows were performed in turn. Crescent Lake, camels, flying apsaras, nine-story buildings, nine-color deer and many other Dunhuang elements appeared one after another, depicting the scenes of the ancient Silk Road era, allowing tourists to feel the unique charm of the northwest in the interweaving of light and shadow...
From the crowded "Tang Dynasty City That Never Sleeps" in Xi'an, to the bustling "Night Tour of the World Horticultural Exposition" in Chengdu, to the "hard-to-find" snack night market in Zhengding... this summer, night tourism has "bloomed" in many places across the country, and the "night tourism economy" has brought new vitality to the cultural tourism consumption market. The latest data released by the tourism platform shows that since May this year, the sales of night tickets for scenic spots across the country have increased by more than 100% month-on-month. As the summer vacation approaches, many museums, theme parks, and bookstores across the country have also started night tours. It is expected that this year's night consumption boom will continue until mid-October.
"After years of hard work, night tourism has entered a new stage where there is market demand, industry supply and policy support." Dai Bin, president of the China Tourism Academy, said that driven by the multiple effects of the market, industry and policy, a bustling and lively space with both worldly life and bookish atmosphere has become a destination that tourists are happy to visit. Night tourism is not just about turning on the lights, but about creating new scenes with cultural creativity and technological support, deepening humanistic content, expanding consumption scenarios and developing diversified business formats to promote the new development of the night tourism economy.
In addition to the night tourism economy that "hid during the day and came out at night", this summer, study tours full of "cultural flavor" have also become one of the growth hotspots in the summer cultural tourism market. Tickets for famous museums in many places are "hard to come by", and cultural study activities of "reading thousands of books and traveling thousands of miles" have become a popular choice for many tourists.
In the Mogao Grottoes in Dunhuang, parent-child activities such as immersive sculpture experience, painting skills experience, and mural calligraphy study are very popular, and "traveling with textbooks" has become the keyword for local study tour guides; in the colorful Danxia, the diverse geological landforms such as colorful hilly clastic rocks, red sandstone Danxia, glaciers, river valleys and alpine grasslands bring tourists a natural "science lesson" and enable them to touch the marks of the earth's formation over billions of years at close range; in Sunan, Gansu, the Qilian Mountains are lush and green in June, and the thousand-year-old Mati Temple, the "Secluded Deer Park", and the Wenshu Temple Grottoes have become popular destinations for local study tours...
"At present, the study tour of 'educational tourism' has shown a situation of deep integration and development." Huang Huang, an associate researcher at the China Tourism Academy, said that the next step is to combine the integrated development of culture and tourism in the digital field, and to deeply apply 5G, big data, cloud computing, artificial intelligence, ultra-high definition, the Internet of Things, virtual reality, augmented reality and other technologies to enable the high-quality development of study tours through online broadcasting, digital creativity, digital art, digital entertainment, immersive experience and other forms.
