What are your "memories"? "Best-selling" film and television soundtracks appear frequently

Release time:Jun 19, 2024 18:00 PM

Shanghai is the birthplace of Chinese film and one of the birthplaces of modern Chinese pop music. "This year marks the 75th anniversary of the founding of New China. Over the past 75 years, Chinese film and television music has experienced a glorious development process, beating in the hearts of the audience like the pulse of the times," said Wang Jianjun, chairman of the Shanghai Television Artists Association and vice president of the China Radio and Television Social Organization Federation.

On June 17 and 18, as part of the Shanghai International Film and Television Festival, the 2024 Film and Television Music Festival and the 2024 China Film and Television Music Industry Seminar were held in Shanghai. Composers, film and television music workers, music scholars and industry experts discussed the topic of "focusing on Chinese film and television music to promote the in-depth development of the 'Shanghai Culture' brand building and further enhance the city's cultural soft power and competitiveness."

The first Film and Television Music Festival held in Shanghai announced 15 honors including the Most Popular Film and Television Songs, Unforgettable Film Songs, Film Song of the Year, Film Soundtrack of the Year, and Unforgettable TV Drama Songs. The winners covered three generations. The audience can not only listen to the familiar golden songs of the times, but also enjoy this year's hottest film and television music.

On the night of the live broadcast, the number of viewers of the live broadcast exceeded 25 million across all platforms, with a cumulative interaction volume of over 500,000, ranking first on both Weibo live broadcast charts, and gaining nearly 350 hot searches on the entire network. Among them, there were nearly 200 hot searches on Weibo, the main topic and topics related to the ceremony had a cumulative reading volume of over 1 billion, nearly 5 million discussions, and more than 10 million topic interactions on the entire network. "To better polish the 'Shanghai Culture' brand, Dragon TV took advantage of the major opportunity of the Shanghai International Film and Television Festivals to innovatively launch original variety show IPs." Wang Leiqing, member of the SMG Party Committee, vice president, and secretary of the Dragon TV Center Party Committee, said.

That night, Tan Dun won the honor of "Lifetime Achievement in Film and Television Music". He encouraged today's young creators to continuously improve their musical accomplishments and abilities, to seize opportunities when they come, and to surprise the audience with high-quality works.

The theme song of Journey to the West, "Where is the Road?", won the title of "Unforgettable Golden Song of TV Dramas of the Times", and the famous composer Xu Jingqing won the honor of "Special Contribution to Golden Songs of TV Dramas of the Times". In those days, he not only composed all the music for Journey to the West, but also created theme songs and music for more than 100 TV dramas. This ceremony also specially set up the honor of "International Animation Golden Song", which was won by the song "Until the End of the World" from the Japanese animation Slam Dunk.

Composer Xu Jingqing won the honor of "Special Contribution to Times TV Golden Song"

Wang Leiqing revealed that the spillover effect of the festival will be brought into play in the future, and Dragon TV will create an original variety show with the core content of recommending new Chinese films and Chinese original film and television music, deeply integrating film and television resources with music resources. "At the same time, we will make full use of the release effect of the SMG omni-media platform and cooperate with film and television institutions, music production platforms and communication institutions across the country - let good music speak for good works, let good works empower good music, and provide more possibilities and imagination for the dissemination and innovative development of Chinese original film and television music."

Film and television music has gone through nearly a hundred years, from the initial simple soundtrack to today's diversified music creation, from a single sound effect to today's immersive music experience. The creation of film and television music has played a powerful role in promoting the development of Chinese original music and even the dissemination of Chinese film and television works. "The industrial division of labor in film and television music has become more clear, and the rise of music streaming has also accelerated the dissemination of film and television soundtracks, greatly increasing the exposure of music creators and producers. Many "explosive" film and television soundtracks have appeared one after another. This not only enriches our audio-visual experience, but also drives the film and television industry forward." said Dong Dongdong, a new composer and musician.

At the same time, with the introduction of electronic music production technology, the problem of fast-food and stereotyped film and television music creation has become more prominent. At the seminar, composer and Shanghai Conservatory of Music professor Jin Fuzai expressed his concerns about the abuse of "canned music" in film and television. He believes that continuous exploration is the main theme of Chinese film and television music, and the vast picture of life is the "fertile soil" for composers to draw inspiration for their creations. "Film and television music can only be successful if it fits the picture, follows the development of the plot, and reflects the psychological state of the protagonist."

Chen Xi, the lyricist of the song "Where Has Time Gone", agrees: "Life gives us something to say, and creation allows us to express it. Film and television music is as ubiquitous as heartbeat and blood to film and television dramas. We should go to the shooting site more often to calm down and feel it, because the rhythm and melody changes of the music are closely integrated with the climax and twists of the plot, which can effectively enhance the rhythm of the story."

In the face of the huge growth potential of the film and television music industry, Zeng Zhizhong, vice president of the content Cooperation Department of Tencent Music Entertainment Group Group and general manager of the performance Cooperation Center, likened film and television music to "clothes." "compared with the music input of developed countries in the film and television industry, which accounts for as much as 8% to 10% of the total cost of film and television projects, China's film and television industry does not pay enough attention to music, and the cooperation mechanism between film and television and music also needs to be improved." He called on film and television producers to face squarely the important role of film and television music, provide broad imagination space and strong financial support for film and television music creation, and give full play to the communication function of film and television music on the premise of attaching importance to artistic quality. open up the production and dissemination chain.

At the meeting, composer Xu Jingqing, director and screenwriter Chen Guohui, and Yu Yang, director of the Department of Music Engineering at the Shanghai Conservatory of Music, also discussed the "impact of AI on film and television music". They all agreed that the current AI creation still cannot replace the creators, and called for the use of film and television music to continue to improve the copyright mechanism, and relevant institutions to introduce policies to attract and cultivate more young people to enter the industry, so that film and television music can enter a virtuous cycle of creation and dissemination. Yu Yang also proposed that in the future, it may be possible to link resources from all parties to promote "film and television music" and create a Shanghai International Film and Television Music Festival that covers "master classes, workshops, creative competitions, academic seminars, music performances and other multi-dimensional integration".

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They will spend five years performing Beethoven's nine symphonies, a four handed marathon, and a four handed marathon

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Do gongs and drums belong to noise? Does live streaming revenue exceed on-site box office? Cross Strait practitioners discussing the inheritance of traditional Chinese opera | education | income

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From June 2nd to 11th, the original French musical "Romeo and Juliet" was performed 13 times in a row at the Shanghai Cultural Square. This is the first large-scale overseas original musical to return to Shanghai after three years, and it was sold out on the day of ticket issuance, adding another spark to the Shanghai performing arts market. In the drama, the Capulet family to which Juliet belongs is mainly colored in red, while the Montague family to which Romeo belongs is mainly colored in blue. The stairs of the cultural square hall are decorated with red and blue roses, and the enthusiastic audience is also dressed in red or blue clothing, transforming the theater into a sea of red and blue. The final performance came to an end, and each audience member walked out of the theater with a rose and unique memories. After the hot performance of Romeo and Juliet, more and more overseas masterpieces with international perspectives and diverse aesthetics will return to the Shanghai stage

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