Yuyuan Road's "Internet celebrity shop" has transformed into Shanghai's first cybersecurity themed caf é
September 13th is the Telecommunications Day of the National Cybersecurity Awareness Week in 2023. On that day, the theme event of the 2023 Changning District Network Security Promotion Week and the unveiling ceremony of the "e-colored Yuyuan Road Security Accompanying Me" Network Security Demonstration Block were held at the Hongji Lawn of Chuangyi Space. Yuyuan Road became the Changning District Network Security Demonstration Block, and the first batch of network security promotion merchants were awarded licenses. Among them, RiboneCafe, the "internet celebrity shop" on Yuyuan Road, has become the first cybersecurity themed coffee shop in Shanghai, closely integrating trendy consumption with cybersecurity elements.
The reporter learned at the activity site that around the theme of "network security for the people, and network security depends on the people", Changning Cybersecurity Demonstration Street, with the open Yuyuan Road Changning section as the carrier, with the help of knowledge popularization and interactive experience and other manifestations, has built an immersive cyber security propaganda position under the wutong tree with the layout of "one museum, one store, one line, two green spaces and five walls".
During the Cybersecurity Promotion Week, the "City Reception Hall" on Lane 1088 of Yuyuan Road transformed into the Changning District Cybersecurity Exhibition Hall. Seven well-known brand merchants on Yuyuan Road also jointly carried out a cybersecurity check-in and stamp collection activity. Citizens and tourists came to Angouleim Bookstore and Space, RiboneCaf é, Uesugi Faction, WHENPIGSFLY Dangzhufei, Xilv Music Classroom, Dutch CALEX Brand Lighting China Flagship Store, Jisu JISU and other seven merchants to participate in the interaction, collect stamps and receive a paper fan and DIY stickers containing cybersecurity elements. In addition, the green spaces and public walls along Yuyuan Road have also become natural carriers of cybersecurity promotion. When people pass by, they can learn about cybersecurity knowledge through various exquisitely made exhibition boards, enhance their awareness and skills of prevention.
During the Cybersecurity Promotion Week, the "City Reception Hall" on Lane 1088 of Yuyuan Road transformed into the Changning District Cybersecurity Exhibition Hall. Seven well-known brand merchants on Yuyuan Road also jointly launched a cybersecurity check-in and stamp collection activity. Citizens and tourists came to Angouleim Bookstore and Space, Ribone Caf é, Uesugi Faction, When PIGS FLY Dangzhufei, Xilv Music Classroom, Dutch CALEX Brand Lighting China Flagship Store, Jisu JISU and other seven merchants to participate in the interaction, collect stamps and receive a paper fan and DIY stickers containing cybersecurity elements. In addition, the green spaces and public walls along Yuyuan Road have also become natural carriers of cybersecurity promotion. When people pass by, they can learn about cybersecurity knowledge through various exquisitely made exhibition boards, enhance their awareness and skills of prevention.
In the first cybersecurity themed coffee shop in Shanghai launched in collaboration with RiboneCafe in Changning District, cybersecurity elements can be seen everywhere in store furnishings, product packaging, and interior decoration, but they are just right - large posters that look "serious" but actually have "memes" are posted below the counter and bar, with catchphrases such as "Don't trust online friends, don't treat scams as love", "It's not difficult to prevent elderly fraud, not greedy, not deceived", as well as relevant regulations such as the Personal Information Protection Law of the People's Republic of China and the Data Security Law of the People's Republic of China.
Mr. He, the manager of "Dang Zhu Fei" store, introduced that previously, the store had participated in the "Yuyuan Road Anti Fraud Alliance" led by the Jiangsu Road Police Station with several "internet celebrity" merchants on Yuyuan Road. They printed cartoon designed anti fraud tips on coffee cup covers and stickers, making tourists and consumers become "anti fraud propagandists" moving on Yuyuan Road. "A customer who sees the anti fraud alliance logo displayed at the cashier will proactively ask us about the role of this alliance. We take this opportunity to promote the anti fraud app and recommend everyone to download it."
In the first cybersecurity themed coffee shop in Shanghai launched in collaboration with Ribone Cafe in Changning District, cybersecurity elements can be seen everywhere in store furnishings, product packaging, and interior decoration, but they are just right - large posters that look "serious" but actually have "memes" are posted below the counter and bar, with catchphrases such as "Don't trust online friends, don't treat scams as love", "It's not difficult to prevent elderly fraud, not greedy, not deceived", as well as relevant regulations such as the Personal Information Protection Law of the People's Republic of China and the Data Security Law of the People's Republic of China.