What else can I do to go to the Wukang Building besides taking photos? Is it difficult for cultural and tourism "traffic" to become "retention"

Release time:Apr 16, 2024 21:26 PM

The 34th Shanghai Tourism Festival in 2023 will be held from September 16th to October 6th, during which the "Mid Autumn Festival+National Day" super long holiday will be celebrated.

On September 16th, a reporter from Jiefang Daily's Shangguan News learned at the Xuhui District "Hui Lecture Forum" that Xuhui District, which is rich in cultural and tourism resources, will launch rich and diverse cultural and tourism activities in the Xujiahui commercial district and the Hengfu historical and cultural district. The former will hold trendy and art markets covering more than 100 brands, while the latter will welcome the 10th Renaissance Art Festival, bringing over 40 music flash performances. Two "Citywalk" activities will also be launched in the popular Wukang Road Anfu Road and Hengfu Music districts.

What else can I do to go to the Wukang Building besides taking photos? Is it difficult for cultural and tourism "traffic" to become "retention"

The business environment has undergone tremendous changes, and the commercial district needs new gameplay

"If you understand the three words of tone, style, and sentiment, you will fall in love with Shanghai as a tourist destination." said Lou Jiajun, a professor at the Tourism Department of the School of Business Administration at East China Normal University. As cultural and tourism consumption gradually presents a "strong demand" in urban life, how to make the city's traffic more abundant and the strengths become models, and enable people to go from strolling to reading, from checking in to swiping cards, is a topic that the Shanghai cultural and tourism industry has always been unable to avoid.

After 30 years of development, the Xujiahui commercial district has also attempted a new consumption model that integrates more types of business, tourism, cultural and sports. Now, in Xujiahui, four electronic display screens take turns rolling to broadcast various brand advertisements and public service advertisements. Among them, the most popular video content is undoubtedly the cute cat. Many people come to Xujiahui to catch a glimpse of the cute orange cat on the Meiluo City ball screen and the outdoor screen of the original Pacific Department Store's Xuhui store. They don't forget to do their homework in advance and occupy the favorable shooting terrain on the Xujiahui aerial corridor.

Coming for an advertising screen is just the beginning. During the May Day holiday this year, Xujiahui Business District cooperated with Miyou, the producer of the famous game Genshin Impact, to make an immersive promotion covering the whole business district for the latter's new game Collapse: Star Dome Railway. So, young people appeared in the business district dragging suitcases to check in, and many parents sat in cafes, waiting for their children to check in one interactive spot after another in the mall.

The business environment has undergone tremendous changes, and the commercial district needs new gameplay

In August of this year, Xujiahui Business District collaborated with Dianping to launch the first offline market of the "Must Eat List", inviting 20 popular restaurants on the Shanghai Must Eat List and 2 Shanghai time-honored brands to showcase and sell characteristic signature cuisine. They also set up a variety of interactive games and activities, focusing on "good to eat but not expensive" and cost-effectiveness. The three-day "must eat list market" event ultimately attracted more than 300000 citizens and tourists, and the sales and passenger flow of the event's location in Meiluo City also increased.

Huang Danni, Deputy Director of the Marketing Management Department of Shanghai Xujiahui Mall Co., Ltd., has been promoting the integrated marketing of business, tourism, and culture in the Xujiahui commercial district for a long time. In her work, she has been thinking about a question: why do people come to Xujiahui? Is it to see the 4A level Xujiahuiyuan Scenic Area, and to appreciate the "urban antiques" such as Xujiahui Observatory, Library, and Catholic Church? Or come check in at new landmarks such as Xujiahui Academy and Aerial Corridor? Especially, the construction goals of Xujiahui commercial district have been clearly defined, focusing on experience economy, headquarters economy, brand economy, and first store economy. "People need more reasons to travel to Xujiahui," said Huang Danni.

Supply of carriers exceeds demand, seeking novelty and change is the king's way

The change in consumer concepts has also prompted operators of physical commerce to constantly think and adjust their positioning. "After each marketing campaign, we conduct data analysis. In recent years, the biggest realization is that when the shopping attributes of commercial districts are no longer the only reason to attract consumer attention, we should endow consumer behavior with cultural and social attributes, trigger emotional resonance among consumers, and meet people's needs for diversified consumption." Huang Danni said.

Yao Jiayin, Deputy General Manager of Shanghai Hengfu Investment and Development Co., Ltd., is responsible for the construction and operation of cultural venues in the Hengfu Scenic Area, the commercial operation of revitalized historical buildings in the scenic area, and the creation and promotion of the "Charming Hengfu" cultural brand. After participating in the operation of multiple carriers and commercial blocks in the Hengfu style area, including Hengshan Fang, Jianye Li, Hengfu Art Center, Dongping Road... Yao Jiayin and her colleagues are pondering a question: do people just take a photo when they go to the Wukang Building? Do you want to turn the "traffic" of Wukang Building into "retention"? What else is there to enjoy in the surrounding area?

After the event, Xujiahui Mall Group conducted statistics. Taking Meiluo City, which is positioned as a youthful trend, as an example, the new game special exhibition of MiHoYo brought a new high in customer flow and sales to the mall on May 1st. Multiple industries such as trendy gaming, experience, and catering were fully driven, and its trendy gaming brands such as Jumpshop and Loft broke the highest sales records since the merchant opened.

On September 17th, 2023, the 10th Renaissance Art Festival will kick off. This event, which started in 2013, regularly meets with Hengfu Fengshan District from September to October each year. Through dozens of cartoon "Revival Cat" sculptures scattered on the streets and alleys, it creates a unique scenery line for Hengfu Fengshan District in the golden autumn. Yao Jiayin introduced that this year's Revival Art Festival will focus on "music+architecture". In addition to music flash and Citywalk, it will also launch the Hengfu Golden Autumn Shopping Season check-in and stamp collection activities, the AR hide and seek cat script tour for the Revival Cat, and the Revival Aesthetics Market, attracting more people to read the beauty of Xuhui architecture, listen to the dialogue between music and architecture, and explore the wonderful journey of "Revival Cat".

To drive the upgrading of China's rare and precious metal industry, the Platinum Group Precious Metals Application Technology Research Institute has established a Platinum Group | Precious Metals | Research Institute in Lingang, Shanghai

On June 28th, the third "Shanghai Platinum Week" was held in the Lingang New Area. The annual grand event of the platinum group precious metals industry - PPMC Summit Forum - opened at the Yangshan International Trade Center in the Yangshan Special Bonded Zone, attracting more than 30 representative enterprises, universities, associations, and experts from the precious metals industry, including British and American Resources, World Platinum Investment Association, British Metal Focusing Company, and Guangdong Southern Gold Research Institute. Shanghai Lingang Platinum Group Precious Metals Application Technology Research Institute was simultaneously unveiled and established. In the future, the research institute will explore building an international science and technology innovation platform that covers the entire industry chain of platinum group precious metals, further gathering the strength of domestic and foreign scientific research institutions, building an internationally first-class scientific research team, and gathering top-level scientific research leading talents, providing a high-level technology and information exchange platform for industry enterprises, and becoming a new port area

Has the newly relocated company been unable to pay social security for its employees? Jinshan Building a "Bottom Line" Window for Enterprises and the Masses | Reflection | Enterprise

"Thank you so much! I was really anxious and came to give it a try. Unexpectedly, you really helped me handle it!" The person who said this was Ms. He, a citizen who went to the reporting window of the Jinshan District Medical Insurance Center to seek help. It is understood that in May this year, Ms. He was eager to transfer her personal medical insurance to other provinces and cities. Because according to the transfer and continuation procedures in Shanghai, medical insurance can only be transferred the following month after the transfer of pension insurance to another province or city. But at that time, Ms. He's original employer had just transferred her pension insurance, and if Ms. He wanted to continue paying in other provinces and cities, she had to complete the medical insurance transfer procedures in May, otherwise it would affect her subsequent normal use of medical insurance and social security. After verifying the situation, the staff at the reporting window of Jinshan District Medical Insurance Center reported that they were unable to complete the task and immediately contacted Jinshan District Social Security Center

A transformation has improved the operational performance of enterprises by 20%... Shanyang Town in the suburbs of Shanghai is accelerating the digital transformation cooperation project for traditional enterprises. This | enterprise

Recently, in Shanyang Town, Jinshan District, Shengdongni Knitting Machinery Co., Ltd. signed a cooperation agreement with Qingzhi Tonglian Technology Co., Ltd. According to the agreement, Qingzhi Tonglian will implement intelligent factory transformation for the traditional knitting machine manufacturing enterprise, Saint Tony. This collaborative project will also set a benchmark for the digital transformation of local enterprises. It is understood that Saint Tony's company, established in 2005, mainly engages in the design, development, production, and assembly of new textile machinery sets and related components, and is a typical traditional textile manufacturing enterprise. With the continuous development of business, the need for enterprises to embrace intelligence is becoming increasingly urgent. After learning about the demands of the enterprise, Shanyang Town took the initiative to bridge the gap and contacted Qingzhi Tonglian, located in the Shanghai Bay Area Science and Technology Innovation Center, to facilitate cooperation between the two parties. After the completion of the intelligent factory renovation, the enterprise will

Behind the scenes, there are also these details. Shanghai's community canteens are unforgettable? Good food and affordable is the king's way for residents | communities | canteens

Recently, the Gumeidonglan Community Elderly Canteen, located in Hongmei Street, Xuhui District, opened its trial operation. The Shanghai Green Restaurant at 3 yuan per bowl, the Benbang Duck Leg with thick oil and red sauce at 9 yuan per bowl, the quail egg Braised pork belly at 10 yuan per bowl... The affordable price and food volume made this community canteen, which can accommodate 64 people, quickly gain high popularity among residents. The payment method of combining manual charging and intelligent settlement also provides convenience for residents of different ages to buy food. In Xuhui District, there are currently 27 community elderly canteens like this, and there are 142 elderly meal assistance places in the entire district, with a total daily supply capacity of about 20000 customers. In recent years, Xuhui District has continuously improved its meal assistance service system. Through the construction of the "15 minute community life circle", the community cafeteria has been embedded in the "life box" at the doorstep of residents, forming a coverage of the entire district

Banks, securities firms, funds, insurance companies... Various financial resources are rapidly gathering in the "Big Zero Bay" industry | Haitong | Insurance companies

On June 12th, the first innovative branch established by Haitong Securities in the university community, the Shanghai Minhang District Humin Road Securities Business Department, officially opened, actively supporting the high-quality development of "Big Zero Bay" science and technology innovation finance. At the scene, the Shanghai Haitong Yitai Phase I Fund jointly initiated by Haitong Securities and Inner Mongolia Yitai Co., Ltd. was officially unveiled. At the opening ceremony, the Minhang District Government also signed a strategic cooperation agreement with Haitong Securities. Next, Haitong Securities will engage in closer, deeper, and more comprehensive exchanges and cooperation with Minhang District in areas such as industrial cooperation development, cultivation of listed enterprises, improvement of financial services, joint party building and talent exchange, organization of forum activities, and investment promotion cooperation, jointly promoting regional economic development. It is reported that in order to accelerate the cultivation of a science and technology innovation financial ecosystem, Minhang has held more than 40 events in "Big Zero Bay"

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