What does Big Zero Bay look like with fireworks and gas? This street art festival takes three nights to tell you
In the evening, on the south bank of Minhang River, a Jinping Road known as "Minhang Street", the autumn market and people's stage attracted residents from far and near to come to the market. The scene was crowded and lively.
From September 21st to September 23rd, the three-day "Jinping Night" 2023 Shanghai Zero Bay Street Art Festival will be held on Jinping Road. The event is themed "Jinping WALK" and features two major stage performances, three themed markets, and various fun interactive games, allowing citizens to experience the unique fireworks of the Zero Bay.
People's Stage
At six or seven o'clock in the evening, the two stages on site were already fully booked, and many residents came to perform on the stage. At 7:30, amidst the crisp and stirring sound of hand drums, the dance "Dancing the Happy Drum" kicked off the stage performance of "Golden Night".
Stage performance has always been the highlight of the "Golden Night". The main stage performance brings together numerous outstanding local group performers, from percussion to jazz, from comedy to magic acrobatics, from folk songs to traditional Chinese opera, with various forms of performance taking turns.
At this time, Stage 2 is hosting the final of the 4th Jiangchuan Variety Talent Show. After two months of competition and selection, a total of 12 teams from the community, 12 teams from enterprises, and 14 teams from schools have entered the final stage. Tonight, 36 programs held a "peak showdown", showcasing the cultural enthusiasm and talent of community, school, and corporate variety show experts, and also winning rounds of applause and applause from citizens and tourists.
Market interaction
The combination of culture and art with leisure and entertainment has made the three major theme markets popular spots for citizens and tourists to clock in, with fun and excitement all in it.
At the scene, the "Golden Night Sleepless Enterprise Market" gathered well-known enterprises such as Pepsi Cola, Bright Milk, and Qibao Panda Wine to create a market specialty and "inject oxygen" into the night economy; The Golden Night FUN Cultural and Creative Market showcases unique handicrafts and non heritage cultural and creative products; The Jinping Cloud Street Food Market spans different regions and creates a food carnival, allowing citizens to taste street cuisine from all over the world.
It is worth mentioning that Baoshan City, as one of the important prefectures and cities for Shanghai Yunnan cooperation, also brings a wide variety of Yunnan specialties, fully demonstrating the Shanghai Yunnan relationship.
In addition to the market, the event also launched the "Jin Ping WALK"+check-in stamp collection activity route, where people can obtain stamps with the words "Jin Ping Night" and exchange them for blind box gifts by checking in at different points or devices.
Three zone linkage
As an important city level landmark event of Shanghai Tourism Festival and a traditional brand cultural event of "One Town, One Product" in Minhang District and Jiangchuan Road Street, "Golden Night" has been successfully held for 7 times since 2014. This year's event content has been upgraded again, and the scale has also exceeded previous ones.
This event is hosted by the Propaganda Department of the Minhang District Committee of the Communist Party of China, the Minhang District Bureau of Culture and Tourism, the Jiangchuan Road Sub district Office of Minhang District, and Shanghai Nanbinjiang Investment and Development Co., Ltd., and hosted by the Jiangchuan Cultural Museum in Minhang District.
In the process of organizing the event, Jiangchuan Road Street adhered to the guidance of party building, economic platform building, cultural opera singing, and public participation, fully leveraging its geographical advantages. Through the linkage of the "park, campus, and community" three areas, it actively promoted the combination of various group cultural programs and market economic and trade resources, and promoted the strength and depth of joint support and participation of all parties in this art festival. Among them, high-quality enterprises in the Big Zero Bay and some cultural and creative enterprises in Minhang bring high-quality and affordable branded products to the surrounding residents. A group of cultural enthusiasts from enterprises, schools, and communities work together to showcase their talents, showcasing that "everyone stands out".
The bustling crowds, a dazzling array of goods, a lively festive atmosphere, and nostalgic outdoor movies... On these three nights, citizens and tourists can explore the texture of the city with their feet and experience the charm of the warm, walkable, and human like Jinping Road.
