These "internet celebrity stores" in Hengfu Style District will accompany music, and the 10th Renaissance Art Festival will kick off in the next three weeks
On Sunday afternoon, the vintage balcony on the second floor of Lululemon on Dongping Road was filled with the melodious sound of violins; At the same time, at the Hengfu Art Center, Shangyin Opera House, Libo Garden, and Yichi Garden Camphor Garden Store, a series of music flash events with different styles began one after another, marking the beginning of the 10th Renaissance Art Festival.
At the opening ceremony of the 10th Revival Art Festival and Hengfu Golden Autumn Shopping Season held on September 17, 2023, a reporter from Jiefang Daily and Shangguan News learned that this year's Revival Art Festival will be held from September 17 to October 6, with the theme of "music architecture+commercial integration", creating an artistic consumption atmosphere of "architecture is everywhere, music is everywhere" in the scenic area. During the three week themed event, citizens and tourists visiting the Hengfu Historical and Cultural Area in Shanghai can experience the exquisite, fashionable, and lively atmosphere of Shanghai style life, and deeply experience the mutual empowerment of music, art, and distinctive commerce.
![These "internet celebrity stores" in Hengfu Style District will accompany music, and the 10th Renaissance Art Festival will kick off in the next three weeks](https://a5qu.com/upload/images/6ea3c85e8cf9e0472d073b2b68b89cbd.jpg)
At the opening ceremony of the 10th Revival Art Festival and Hengfu Golden Autumn Shopping Season held on September 17, 2023, a reporter from Jiefang Daily and Shangguan News learned that this year's Revival Art Festival will be held from September 17 to October 6, with the theme of "music architecture+commercial integration", creating an artistic consumption atmosphere of "architecture is everywhere, music is everywhere" in the scenic area. During the three week themed event, citizens and tourists visiting the Hengfu Historical and Cultural Area in Shanghai can experience the exquisite, fashionable, and lively atmosphere of Shanghai style life, and deeply experience the mutual empowerment of music, art, and distinctive commerce.
During the art festival, on the afternoons of three holidays, September 17th, September 29th, and October 2nd, multiple small-scale music flash performances will be held at more than ten locations within the Hengfu Fengshan area. Citizens and tourists will be guided to tour the terraces, gardens, and lawn squares of old western-style houses amidst the sound of music, and enjoy various music performances from jazz to folk, from playing and singing to drum music, from swing dancing to Zumba, and more. According to the schedule, on the afternoon of September 29th, Music Flash will be available at locations such as Anfu Road FILM Movie Time Bookstore and LOOKNOW Wukang Road Store Terrace; On October 2nd, Music Flash will come to Hengfu Music Street and bring exciting performances at Huaihai International Square and Blackstone Apartments.
![These "internet celebrity stores" in Hengfu Style District will accompany music, and the 10th Renaissance Art Festival will kick off in the next three weeks](https://a5qu.com/upload/images/cd2146e7ab464beefd5fc11ed33ad44a.jpg)
It is reported that this year's Renaissance Art Festival will collaborate with more than 50 boutique shops in the Hengfu Style Area to create the "Hengfu Merchant Alliance". During the art festival, we will jointly launch brand activities, music performances, and art exhibitions to create a commercial, cultural, and tourism integrated block. Citizens and tourists will also experience the "Street Taste Tour" in the Hengfu Fengfeng District, participate in hand drawn map check-in and stamp collection activities, redeem full discount coupons from major merchants in the Fengfeng District, and obtain hand drawn maps of the Fengfeng District for free at various offline points. They can go to the merchants to stamp and check-in, and participate in the Hengfu Golden Autumn Shopping Season's full discount coupon redemption and lottery activities through WeChat mini programs.
On the occasion of the 10th anniversary of the Renaissance Art Festival, Xuhui District continues to focus on the integration of business, tourism, and culture. The festival mascot and popular IP "Renaissance Cat", which celebrates its 10th birthday, also has new limited edition visual creativity. 25 large sculptures of "Revival Cats" with diverse styles and diverse creativity, jointly painted by artists and merchants in the Fengfeng District, will be unveiled on the streets and alleys of the Hengfu Fengfeng District. Citizens and tourists can meet cute cartoon "cats" in various boutique shops, theme squares, specialty hotels, and a 10th anniversary commemorative version of the oversized "Revival Cat" will also appear at the Shanghai Opera House Square.
![These "internet celebrity stores" in Hengfu Style District will accompany music, and the 10th Renaissance Art Festival will kick off in the next three weeks](https://a5qu.com/upload/images/d2f31d04861378f66a213ad6f7a6ebb2.jpg)
During the art festival, on the afternoons of three holidays, September 17th, September 29th, and October 2nd, multiple small-scale music flash performances will be held at more than ten locations within the Hengfu Fengshan area. Citizens and tourists will be guided to tour the terraces, gardens, and lawn squares of old western-style houses amidst the sound of music, and enjoy various music performances from jazz to folk, from playing and singing to drum music, from swing dancing to Zumba, and more. According to the schedule, on the afternoon of September 29th, Music Flash will be available at locations such as Anfu Road FILM Movie Time Bookstore and LOOKNOW Wukang Road Store Terrace; On October 2nd, Music Flash will come to Hengfu Music Street and bring exciting performances at Huaihai International Square and Blackstone Apartments.
At the opening ceremony on that day, Xufang Group also established a comprehensive strategic cooperation relationship with Yuntong Group on the "Charm Hengfu" cultural project. Both parties will combine their respective advantages and resources to jointly create a "Charm Hengfu" cultural brand, and cooperate in exhibition planning, brand introduction, event organization, media promotion, cultural and creative IP development and other business fields to jointly explore new models of contemporary art cooperation.