The third "Half Masu River" Cultural Tourism Festival opened, marking the first colorful boat parade of Suzhou River
On September 17th, the first color boat parade of Suzhou River set sail, the release of the top ten activities of the third "Half Masu River" Cultural Tourism Festival, and the award of excellent works of urban public art in Suzhou River, Shanghai... The opening ceremony of the Suzhou River Color Boat Parade and the third "Half Masu River" Cultural Tourism Festival in 2023 was held at the Half Masu River Park.
Seven colorful boats filled with stories of Putuo, carrying the theme of "Walking into Beauty and Joy" during the Shanghai Tourism Festival, are sailing on the Suzhou River, becoming a hot spot in the city. From now until September 24th, citizens and tourists can purchase tickets to book a Suzhou River cruise, board a themed colorful boat to enjoy the scenery on both sides of the Suzhou River, and experience the beauty of Shencheng's golden autumn.
![The third "Half Masu River" Cultural Tourism Festival opened, marking the first colorful boat parade of Suzhou River](https://a5qu.com/upload/images/bc46c88c55f12aa0d70b7a88dcb91574.jpg)
The third "Half Masu River" Cultural Tourism Festival officially kicked off as the Suzhou River colorful boat "head boat" played its joyful whistle on the Suzhou River waterway. The colorful boats are led by the first ship of the "Beautiful and Joyful", with themes such as a century old civilization, a half Masu River, a colorful display belt, flourishing flowers, cultural creativity, and Chinese martial arts arranged in a row, passing by one by one. Seven colorful boats present the beautiful scenery of Putuo in various aspects such as history, culture, economy, and ecology in rich forms, allowing citizens and tourists to further experience the people's nature and fireworks of the "Half Masu River", and share the beautiful life brought by the construction of Shanghai's "One River, One River".
This Suzhou River boat parade marks the one-year anniversary of the first appearance of Suzhou River boats on September 17, 2022. It is reported that as of August this year, Suzhou River cruise ships have operated over 7200 flights, received 90000 tourists, and had a occupancy rate of up to 95% during holidays.
![The third "Half Masu River" Cultural Tourism Festival opened, marking the first colorful boat parade of Suzhou River](https://a5qu.com/upload/images/68324a4d65136a8864f38cd503eb9b03.jpg)
"If I were an old man from Putuo, it would be so beautiful to think about it!" Wu Xinbo, Vice Chairman of the Shanghai Federation of Literary and Art Circles and Chairman of the Shanghai Quyi Artists Association, shared his three stunning encounters with Putuo, telling the story of the cultural charm of blooming flowers by the Suzhou River, the happiness of harmonious and happy living, and the ever-changing beauty of the city. Ding Shenyang, Vice Chairman of the Shanghai Federation of Literary and Art Circles and Chairman of the Shanghai Calligraphers Association, waved a brush and inscribed "Half Ma Su River" at the event site, presenting it to Putuo District as a congratulatory gesture.
20 excellent works from the "Walking Suzhou River" short video competition of the Shanghai Citizen Culture Festival were released at the event site. This competition has collected over 2000 works, focusing on major cultural and tourism landmarks of the Banmasu River in Putuo. The relevant achievements are also presented in the latest published cultural and tourism manuals and maps of Putuo District, and combined into different travel routes, allowing more citizens and tourists to follow professional guides and experience the urban landscape of Putuo and the scenery of the Banmasu River waterfront.
![The third "Half Masu River" Cultural Tourism Festival opened, marking the first colorful boat parade of Suzhou River](https://a5qu.com/upload/images/bc501a39770bc97e42c204f93a704826.jpg)
The results of the Shanghai Suzhou River City Public Art Collection Activity jointly organized by the Putuo District People's Government and the Shanghai Municipal Bureau of Culture and Tourism were also announced at the opening ceremony. The competition received a total of 3206 collected works from China, the United Kingdom, Belgium, Denmark, Serbia and other regions, and 33 award-winning works including public art, photography, and painting were selected. In the future, some excellent public art works are expected to land on the banks of Suzhou River, further promoting the development of Putuo construction and improving the quality of life of citizens.
This "Half Masu River" Cultural Tourism Festival is guided by the Shanghai Tourism Festival Organizing Committee, hosted by the CPC Putuo District Committee and the People's Government of Putuo District of Shanghai, and organized by the Culture and Tourism Bureau of Putuo District of Shanghai. It will last for one month. Focusing on the theme of "Happy Water Bank · Glamour Putuo", it will launch more than 100 wonderful cultural and tourism activities in five major sectors, namely, "Fun and Play", "Art Enjoying", "Intangible Cultural Heritage China-Chic", "Colorful Community", and "Cloud Tourism". Among them, it will focus on launching ten featured activities, with a new attitude and higher quality, continue to promote the "Half Masu River" cultural and tourism brand, and boost Shanghai's "One River" cultural and tourism Big brand construction.
![The third "Half Masu River" Cultural Tourism Festival opened, marking the first colorful boat parade of Suzhou River](https://a5qu.com/upload/images/ef483b9d62efeceac3696218eef09961.jpg)