The float is on a grand parade in Yangpu tonight! Opening of Shanghai University Student Tourism Festival
On the evening of September 19th, the opening ceremony of the 2023 Shanghai Tourism Festival in Yangpu District, Shanghai University Student Tourism Festival, and the float parade were held in Huangxing Park. The theme of this year's Shanghai Tourism Festival in Yangpu District is "Empowering New Experience with Culture and Tourism, Innovating Development and Starting Again". With a focus on new development patterns, promoting the application of new technologies, and adapting to the needs of new audiences, a total of 21 activities in 4 major sections have been launched.
At the opening ceremony, the "Happy Yangpu Citywalk" manual, which includes "food, accommodation, travel, shopping and entertainment", was launched. Young celebrities from Ctrip, Tiktok, Meituan and Xiaohongshu acted as "tourism promoters" in Yangpu, and sincerely invited citizens and tourists to experience the new picture of the people's city, which is "everywhere is scenery, always is suitable for traveling, and everyone can see and share".
![The float is on a grand parade in Yangpu tonight! Opening of Shanghai University Student Tourism Festival](https://a5qu.com/upload/images/3bce12c1fc3c3e250406c6d8cf03443f.jpeg)
The collection of works for the 2023 Shanghai University Student Tourism Festival Red Scenic Spot Self portrait and Strategy Design Competition has officially launched, further promoting young students to interpret the imprints of youth from different eras through lens language and design strategies, and experience the genes of urban red culture.
It is reported that the Shanghai University Student Tourism Festival is a distinctive brand of activities in Yangpu District of the Shanghai Tourism Festival, which is the first in the country. At the opening ceremony, original singers, campus bands, dance clubs, and others from universities such as Fudan University, Shanghai Jiao Tong University, and Tongji University jointly performed a youth flash show. Shanghai University of Finance and Economics instrumental ensemble "Ten Thousand Horses Running" and Shanghai Normal University dance "Lighting Youth" were performed. Shanghai Sport University athletes brought a passionate sports show, and the high-quality program showcased the youthful charm of contemporary students.
![The float is on a grand parade in Yangpu tonight! Opening of Shanghai University Student Tourism Festival](https://a5qu.com/upload/images/ede937656d1879001f23bfc16e44d2ea.jpeg)
As a traditional preserved program of the Shanghai Tourism Festival, the float parade has also made a significant comeback. The float parade is the longest lasting and most influential festival in the Shanghai Tourism Festival, and has become a highly influential mobile tourism expo in the city. There are a total of 16 floats in this year. The Yangpu parade event departed from the East Gate Square of Huangxing Park at 8:00 pm on September 19th, and drove along the parade route from Yingkou Road to Zhongyuan Road to Minxing Road to Jungong Road into the hinterland of Yangpu urban area. At the same time, the Wujiaochang commercial district's "Easter eggs" also staged a themed light show, allowing citizens and tourists to share beauty and joy.