Take you to experience a different scenery, how to stroll on Nanjing Road? Three new check-in routes
On September 10, the opening ceremony of the theme activity "New Joy in Nanjing Road Walkway" of the Huangpu series activities of the 2023 Shanghai Tourism Festival was held in the New World City. Three "Xinleyuan Punch in Maps" were released at the event site, and the "Xinleyuan New Experience" consumption punch in activity, the second Nanjing Road Walkway "Shanghai Yoga Life Festival" and other series of activities were carried out simultaneously, further demonstrating the international style, Shanghai style and fashion of the business district.
Guided by the integration and digitalization of tourism industry, Nanjing Road Walkway has linked the sustainable development of massive commercial entities with the immersive experience of the famous game IP Love of Light and Night, and created three new clocking maps, respectively echoing the theme elements of "new", "music" and "yuan". By combining different distinctive business formats and customized content ecology, tourists will experience new breakthroughs and highlights in Nanjing Road cultural and tourism activities.
![Take you to experience a different scenery, how to stroll on Nanjing Road? Three new check-in routes](https://a5qu.com/upload/images/ff0acffcbae0960c6cd305209df238bc.jpeg)
The "new" route connects the new cultural space of time-honored brands, the cultural tourism space represented by Madame Tussauds wax museum, Bosideng and other new China-Chic centers. The route selects innovative cultural export sites of Nanjing Road Walkway, breaks the original physical pattern of the business district, and meets the young people's active pursuit of culture.
The "Le" route is a route that focuses on entertainment and consumption formats such as fun and diverse exhibitions. This year's Shanghai Tourism Festival is the Mid Autumn Festival. Nanjing Road Walkway is trying to create more fashionable and romantic vivid memories for tourists through poetry. Chinese style virtual characters break down physical barriers and interact with consumers through ancient poetry pairs at check-in points, bringing together traditional Chinese culture with young people and building a new experiential economy.
![Take you to experience a different scenery, how to stroll on Nanjing Road? Three new check-in routes](https://a5qu.com/upload/images/efd9326c7e4407b72cb1ddd0061166a8.jpg)
The "Yuan" route is a food route. From street cafes to restaurant halls, from traditional cuisine to emerging delicacies, the delicious memories of Nanjing Road are countless in the hearts of many consumers in Shanghai and even across the country, accompanying countless people to spend beautiful times. Based on the taste of Shanghai, Huangpu District launched this in-depth tour on the tip of the tongue to promote the inheritance and evolution of food culture around the Nanjing Road Walkway.
Three maps for check-in, three different experiences. From offline to online, from reality to virtual, from traditional to trendy, and from century old sedimentation to Generation Z, well-known tourism landmarks and game IPs have teamed up to conduct diverse mixing and business interaction in Huangpu District.
![Take you to experience a different scenery, how to stroll on Nanjing Road? Three new check-in routes](https://a5qu.com/upload/images/4810bfd4640adbfa48d953d99db28197.jpeg)