Promote the centenary Bund to become a global art venue with world-class influence, and establish the "Art Bund" brand in Huangpu District
The true charm of the Bund in Shanghai lies not only in its prosperous commercial and financial agglomeration, but also in its inherent artistic essence and cultural characteristics. On the 14th, the construction press conference of the "Global Art Theatre - Art Bund" and the opening ceremony of the 2023 Bund International Art Festival were held in Huangpu District. Huangpu District proposes to build the "Art Bund" into a global art venue with world-class influence and leading the development of China's characteristic art industry.
"As the core area of Shanghai's central urban area, Huangpu District has unique geographical advantages, pedestrian flow advantages, and scene advantages. It has a profound historical heritage and rich cultural and tourism resources. There are many well-known domestic and foreign museums, art galleries, and art galleries, such as the Shanghai Museum, Shanghai Museum of Contemporary Art, Shanghai Museum of Contemporary Art, Bund Art Museum, and Fosun Art Center. Especially, the Bund area is not only the most internationally renowned and influential urban landmark in Shanghai, but also the only national level historical and cultural block in Shanghai. According to incomplete statistics, it has gathered fifty or sixty art galleries, art galleries, auction houses, and art spaces, and the number, quality, and density of art institutions are all leading in the city." Huangpu District. District Party Secretary Gao Yun said.
Based on the rich historical heritage of the Bund area, the natural agglomeration of art institutions, and the development trend of the art industry, Huangpu District proposes to build the "Art Bund" in 2022: a regional brand of art industry cluster covering the entire Huangpu District with the traditional Bund area as the core. This year, Huangpu District further deepens the construction of the "Art Bund" and proposes to build it into a global art venue with world-class influence and leading the development of China's characteristic art industry.
In order to deeply integrate into the construction of Shanghai International Important Art Trading Center, attract more art enterprises, institutions, and talents to gather in Huangpu District, and create a good industrial ecology and business environment, Huangpu District today released the "Three Year Action Plan for Brand Building of the Art Bund" and the "Guiding Opinions on the Construction of the Art Bund", proposing to achieve the phased goals of "Five Upgrades" by 2025: more art institutions gather, higher art transaction volume, stronger industry integration leadership, stronger urban art atmosphere, and better industrial development environment.
Huangpu District will focus on six actions to strengthen the construction of the "Art Bund". This includes urban space optimization actions that combine urban renewal, implement key art construction projects, activate the artistic vitality of public spaces such as blocks, parks, commercial areas, communities, and green parks. Highlighting unique historical and cultural heritage, foot traffic, scene advantages, and location advantages, attracting and gathering more well-known art enterprises, institutions, art industry elements, and talents to gather on the Huangpu Bund. Deepen and optimize the linkage between business, tourism, and culture, with the support of the Bund Financial Agglomeration Zone, we will focus on two articles: "Art+" and "+Art", and promote the industry integration leading action of cross-border integration between the art industry and finance, technology, commerce, tourism, and other industries. Innovate communication methods and tell the story of the history, present, and future of the Art Bund. Carry out a credit classification and grading evaluation and regulatory mechanism for the Art Bund, explore effective ways to improve the efficiency of customs clearance facilitation, empower enterprises to improve quality and efficiency, and reduce operating costs. Establish a joint meeting on the construction of the "Art Bund" brand, consisting of art and related industry market entities, art institutions, and government departments, to formulate and deepen industrial policy guidance and support. Xu Yanqing, Director of the Cultural and Tourism Bureau of Huangpu District, revealed that in the next three years, Huangpu District will promote the construction of the Bund Art Center, the Huaxi Art Center, the digital art district, and hold a series of "Art Bund" activities and other prominent projects.