Projects such as Suzhou River cruise, internet celebrity exhibitions, and time-honored gift packages can all be used, and cultural and tourism consumption vouchers will be issued in Jing'an District
On the 20th, the reporter learned from the Jing'an District Bureau of Culture and Tourism that the "2023 Jing'an Cultural and Tourism Consumption Season" will be themed "Enjoy the Wonderful Journey to Jing'an" and will distribute and use nearly 50000 cultural and tourism consumption vouchers from September 23 to October 6 to stimulate holiday consumption among Shanghai residents. This Jing'an cultural and tourism consumption voucher covers cultural and tourism enterprises and venues such as cinemas, bookstores, theaters, coffee shops, cultural and museum venues, new spaces for performing arts, new scenes for cultural and tourism, guest hotels, and travel agencies in Jing'an District. At the same time, it selects cultural and creative derivatives, art exhibitions, and tourism products with Jing'an characteristics.
The Jing'an Cultural and Tourism Consumption Coupon adopts a "1+3+1" coupon issuance model, which consists of a group of universal coupons, three project coupons, and a category of special coupons as the structure. "Universal coupons cover cultural and tourism consumption venues such as" food, accommodation, transportation, travel, shopping, and entertainment ". Project coupons focus on boutique and classic cultural and tourism consumption projects, while special coupons highlight the theme of Jing'an Coffee, leveraging the advantages of hundreds of coffee shops." The relevant person in charge of the Jing'an District Cultural and Tourism Bureau said.
The Jing'an Cultural and Tourism Consumption Voucher covers nearly a thousand cultural and tourism enterprises and venues in the area, including cinemas, bookstores, theaters, coffee shops, cultural and museum venues, new spaces for performing arts, guest hotels, travel agencies, etc., creating a diverse cultural and tourism consumption scene that combines light, shadow, and art. These cultural and tourism consumption projects have been carefully selected by the organizers and other parties, and new products, boutiques, and first exhibitions that are most distinctive of Jing'an's cultural and tourism characteristics, reflecting new forms and hotspots of cultural and tourism consumption have been included in this year's consumption season cooperation platform. Among them, three boutique project vouchers are the "Leisure Suzhou River" water route, the disappearing Pharaoh - Hufu Pyramid Immersive Exploration Experience Exhibition derivatives, and the 900 Food Time honored Brand Big Gift Pack.
The reporter learned that interested consumers can obtain a universal coupon package through platforms such as Cloud Flash Pay APP, Shanghai Bank Mobile Banking APP, and Shangyin Better Life APP, which includes a coupon package with a discount of 50 for purchases over 100 and 25 for purchases over 50. Shanghai Bank customers also have a special discount of 10 for purchases over 50.
This year's "Jing'an Cultural and Tourism Consumption Season" will explore live streaming with sales for the first time, which will be held on the evening of September 26th and 27th, respectively. On September 26th, the outdoor live broadcast focused on the theme of Jing'an Haoshi "Light", connecting characteristic cultural and tourism sites in the Suzhou River area, linking with activities such as Jing'an Sculpture Festival and Light and Shadow Festival, showcasing and promoting high-quality cultural and tourism consumption resources; On the evening of September 27, the live broadcast with goods will launch nearly 25 cultural and tourism products, covering food, accommodation, travel, shopping and entertainment, such as Shanghai Circus City's "Time and Space Tour 2", China Travel Service Shanghai's company's urban walking routes, time-honored snacks in the old big house in the west area, meeting museum exhibition tickets, Ruiji Hotel's co branded afternoon tea and other star products, provide exclusive prices for the live broadcast room of the "cultural and tourism consumption season", expand the enterprise's online sales platform, and bring super value discounts to citizens. In addition, Jing'an District will also distribute 6000 copies of Jing'an Cultural and Tourism Consumption Season Promotion Special Issue, which includes a total of over 70000 exclusive coupons for citizens to receive for free.
The 2023 Jing'an Cultural and Tourism Consumption Season was launched on April 29th of this year. Since its establishment, it has brought precise passenger flow to enterprises and commercial districts, provided high-quality cultural and tourism products and service experiences for citizens and tourists, and further polished the cultural and tourism brand of Jing'an District. In the first half of this year, the Jing'an Cultural and Tourism Consumption Season was launched and carried out together with three major cultural and tourism festivals, namely the Shanghai Jing'an Modern Drama Valley, the "Passionate Jing'an Jazz Spring" Music Festival, and the Shanghai Jing'an World Coffee Culture Festival, triggering a hot topic in cultural and tourism festivals and attracting over 3.5 million citizens. 130000 movie vouchers were distributed for public welfare films, directly boosting box office revenue by 6 million yuan and benefiting 130000 citizens. Jing'an District held the "Art Su River" launching ceremony, bringing together top art institutions, auction companies, commercial real estate, industry leaders, etc. such as Shanghai Sotheby's Space, Ullens Art Museum, Foto Exhibition Hall, and Headless Gallery, to establish the "Art Su River Alliance" and focus on creating another art gathering place along the riverbank in Shanghai.