Not only does it bring a sense of relaxation, but also these "pressure reducing valves" all over Shanghai
In August this year, Liang Shan, a member of the Xuhui District Political Consultative Conference and director of Shanghai Film Studio, came to Xujiahui Academy and found that on weekday afternoons, the academy was still crowded with many young faces. He curiously asked several readers, some of whom came to work in a different environment, some traveled by this place, and some came to the academy for work, family, and other reasons, seeking a peaceful place.
"Public cultural spaces such as libraries, art galleries, and theaters are actually pressure reducing valves in society, allowing people to temporarily relieve some of their pressure." At the bimonthly consultation meeting of the Xuhui District Political Consultative Conference on "Promoting the High Quality Development of Public Culture and Supporting the Enhancement of Urban Soft Power" held recently, Liangshan shared this fresh experience and also led to thoughts and discussions on how to balance public cultural services and market-oriented benefits, and how to create a "sense of relaxation" for people, thereby enhancing urban soft power.
Xujiahui Academy Children's Reading Area
"Light up" and "Slow down"
Among the nearly 55 square kilometers of jurisdiction in Xuhui, various public cultural facilities have exceeded 400000 square meters, including 19 cultural and tourism integration public service points such as public libraries covering 13 streets and towns, community cultural activity centers, community "life boxes", Wukang Road Tourism Consulting Center, 22 "Huiyue Reading" lighthouse libraries, 11 art galleries, and 4 A-level tourist attractions such as Xujia Huiyuan.
Especially in the past five years, in addition to the well-known Xujiahui Academy, Shangyin Opera House, Wanping Theater, Hengfu Style Museum, West Coast Art Museum, as well as the Xuhui Binjiang Art Museum Avenue and Fuxing Middle Road International Music Block, there have also been new cultural spaces such as the M+Blackstone Music Park and the Baidai Xiaolou, where the "March of the Volunteers" was produced, gradually forming a cultural spatial pattern of Xuhui with multiple functions, branding, characteristics, and international development.
But rich and diverse carriers also require systematic operation and innovative content. Huang Luowei, member of the Shanghai Municipal Committee of the Chinese People's Political Consultative Conference and deputy editor in chief of the Financial Weekly of Shanghai People's Publishing House, stated that Shanghai style culture plays a particularly important role in shaping the image of Shanghai. The development of the "Daxujiahui" region can precisely rely on Shanghai style culture, enhance the regional cultural identity, and drive the continuous enhancement of urban functions.
He mentioned that the Tushanwan area in Xujiahui is the cradle of Chinese Western painting and an important area for the dissemination of modern Shanghai arts and crafts. He suggested that in the construction of public spaces in Xujiahui, specific urban micro renewal techniques such as objects, signage, and landscape shaping should be used to make the neighborhood more Shanghai style. At the same time, we will create themed night culture projects in the Xujiahui commercial district, such as the Haipai Cultural Salon and Night Reading Club, to light up more "night culture" facilities and make "night economy" not just a simple extension of the operating time of cultural venues.
In addition to brightening up the night culture in commercial districts, slowing down people's lives is also a new mission of public cultural services. Huang Luowei suggests that in combination with Xujiahui Sports Park, Xujiahui Academy, and other commercial and cultural facilities, Xuhui District can use digital scenes, leisure activities, reading stops, and other methods to increase the time citizens spend in public cultural venues and cultivate "slow living" scenes. "'Slow 'is not about efficiency, but about a harmonious, happy, and healthy lifestyle," said Huang Luowei.
The courtyard of Xujiahui Academy
Huang Chong, Chairman of the Political Consultative Conference of Xuhui District, stated that "The Awakening Era" has made more audiences familiar with Martyrs Chen Yannian, Chen Qiaonian, and Longhua Martyrs Cemetery. Xuhui District can use rich cultural resources such as the Shanghai Film Studio to create more well-known and standing literary works, enhancing the radiation and influence of the public cultural brand. "In addition to the Wukang Building, Xuhui can also explore more cultural IPs with high recognition and market promotion capabilities, creating a cultural core carrier that fully demonstrates the 'international style' and 'oriental charm'."
Digitization and the New Track
Chen Yulin, President of Shanghai Qujia Network Technology Co., Ltd. and Chairman of Jiudian Water Art Museum, has seen a new breakthrough in public culture from the perspective of technology enterprises. "With the development of AIGC related technologies, Xuhui can explore the combination of emerging technologies and public culture, and seize new growth points for high-quality development."
Chen Yulin, President of Shanghai Qujia Network Technology Co., Ltd. and Chairman of Jiudian Water Art Museum, has seen a new breakthrough in public culture from the perspective of technology enterprises. "With the development of AIGC related technologies, Xuhui can explore the combination of emerging technologies and public culture, and seize new growth points for high-quality development."
Overlooking from the top of Wukang Building. Shu Shuzhe
This summer, "Citywalk" and "Special Forces Tourism" ignited the Internet, and it became a "new stem" of the Internet to enjoy a city without spending money. Chen Yulin noticed that behind these new phenomena lies a new demand for public cultural and tourism consumption, especially among young people. He suggested that Xuhui District could take the lead in exploring the use of virtual scenes, virtual guides, virtual displays, digital consumption and other methods to create a batch of digital experiential cultural and creative products, combining physical public cultural and tourism experiences with digital communication, and promoting cultural and tourism consumption through online and immersive promotion, breaking the traditional bottleneck of the tourism economy.
This summer, "Citywalk" and "Special Forces Tourism" ignited the Internet, and it became a "new stem" of the Internet to enjoy a city without spending money. Chen Yulin noticed that behind these new phenomena lies a new demand for public cultural and tourism consumption, especially among young people. He suggested that Xuhui District could take the lead in exploring the use of virtual scenes, virtual guides, virtual displays, digital consumption and other methods to create a batch of digital experiential cultural and creative products, combining physical public cultural and tourism experiences with digital communication, and promoting cultural and tourism consumption through online and immersive promotion, breaking the traditional bottleneck of the tourism economy.
Another pivot of digitalization in promoting public cultural services is the new track. Chen Yulin suggests that by leveraging the leading advantages of big data and big model tracks in the region, Xuhui can collaborate with national research and development institutions such as Shanghai Artificial Intelligence Laboratory to build a smart application management platform for public cultural services in Xuhui District through technologies such as data mining, data analysis, intelligent recommendation, and data visualization. This will enable dynamic monitoring, analysis, and evaluation of public cultural facilities, resources, and activities in the district, thereby improving the accuracy, matching, and fun of public cultural services and reducing service barriers and costs.
Yi Chenxu, Vice President and General Legal Advisor of Adidas Asia Pacific and Greater China, also expressed similar views. "Many friends who work in Shanghai and come from around the world are already familiar with the cultural and tourism check-in points in this city. Everyone knows about Xujiahui Academy, Hengfu Scenic Area, and West Coast Art Museum. Can these well-known public cultural points be integrated into one app?" She suggests that this app or mini program can provide convenient services such as information retrieval, venue and event booking, allowing people to obtain all cultural and tourism information in Xuhui from one port, fully demonstrating the effectiveness of Xuhui's digital and practical public cultural services.
Cheng Meihong, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, noticed when passing by the Wukang Building that a few years ago, people came to the vicinity of the building to take photos and check in. They wanted to find a good angle to quietly watch, either because there was no place to stand, or because they wanted to have a drink to rest, but there were only two scattered coffee shops. But in the past two years, the businesses on the ground floor of Wukang Building and various street corners around it have come to life. There are coffee shops, bakeries, Western style simple meals, and story telling merchants such as Violet Hair Salon and Yuanlong Music Bookstore have also opened up in Wukang Building, allowing people to stroll around the block and have more diverse choices for cultural and tourism consumption.
To achieve a balanced distribution of city IP addresses
Cheng Meihong, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, noticed when passing by the Wukang Building that a few years ago, people came to the vicinity of the building to take photos and check in. They wanted to find a good angle to quietly watch, either because there was no place to stand, or because they wanted to have a drink to rest, but there were only two scattered coffee shops. But in the past two years, the businesses on the ground floor of Wukang Building and various street corners around it have come to life. There are coffee shops, bakeries, Western style simple meals, and story telling merchants such as Violet Hair Salon and Yuanlong Music Bookstore have also opened up in Wukang Building, allowing people to stroll around the block and have more diverse choices for cultural and tourism consumption.
She suggested that Xu Hui could take the lead in exploring the high-quality and balanced construction of public cultural facilities in the central urban area of Shanghai center, for example, adopting strategies such as block development and local renewal, improving the allocation of public services, focusing on southern areas such as Huajing, Changqiao and Lingyun, and ensuring the coverage and accessibility of public infrastructure and cultural facilities. During this process, the configuration of the community cultural center can be upgraded according to the needs of residents, including elderly cafeterias, elderly care homes, evening self-study classrooms, open book bars, outdoor children's playground facilities, indoor game rooms, and other spaces that meet the needs of different age groups. This will make the community cultural activity center an important place for gatherings and exchanges, community discussions, parent-child growth, and elderly care.
Yao Nan, President of Shanghai Qishi Cultural Communication Co., Ltd., used Xuhui as a sample to sort out public cultural facilities in the region and found that there are currently 19 museums, 16 art galleries, 9 exhibition halls, 7 performance venues, 4 libraries, and 14 cultural centers, including community cultural centers. The number of public cultural facilities in Xuhui is higher than the average level in Shanghai, but much lower than that in international metropolises such as New York, Paris, and London, and there is an uneven distribution of public cultural facilities in the north and south.
